Alan Chua Email & Phone Number

Singapore

Singapore

Singapore

- Responsible for Junior Talent recruitment marketing strategy and execution across all lines of business (Global Banking & Markets, Technology & Operations, and Control Functions) in key APAC markets.- Partner with recruiters and business units to develop marketing activities and campaigns to meet recruitment objectives, e.g. Hackathon for Technology hiring, Online Quiz/Game site, targeted events for females, etc.- Develop employer branding content for internal and external communications, in collaboration with Marketing and Communications team- Optimize and own the overall recruitment events calendar, providing the content, format and direction- Monitor and measure effectiveness of recruitment marketing campaigns against key KPIs (e.g. D&I, internal mobility) to improve the reach of our employer brand.

Singapore

- Responsible for all Accenture recruitment marketing activities across ASEAN (Singapore, Malaysia, Indonesia and Thailand).- Development of new campus outreach programme – using Virtual Reality to bring students on an immersive journey of what it is like to work at Accenture.- Development of online campaigns to address hiring challenges in Experienced Hires segment.- Produce blog articles and short video clips for difficult-to-fill roles and general employer branding purposes.- Collaborate with Talent Acquisition team to develop all marketing collateral for new recruitment messaging and events.- Manage a team of four.

Singapore

- Responsible for all Philips employer branding strategies and recruitment marketing activities for ASEAN Pacific and Japan.- Manage and optimise Philips employer brand presence on career channels and social communities.- Develop and localise Employer Value Propositions (EVPs) for countries in the region.- Copywriting of blog articles and production of videos to showcase employee stories and EVPs.- Part of global Candidate Experience project team - which analysed touchpoints in a candidate’s journey and provided recommendations for improvements based on current recruitment framework.- Develop employer branding toolkits and training for regional talent acquisition team.- Partner with recruiters and sourcing team to support lead generation tactics through the recruitment funnel.

Singapore

- Part of the global marketing team and the lead for all marketing efforts for the Asia Pacific region, across three lines of business – Executive Search, Leadership & Talent Consulting and Futurestep.- Spearhead all marketing activities for the new Korn Ferry Institute Leadership Center Singapore, developing content for three new Executive Education programmes launched in 2014, including all collateral and social media outreach. - Demand and lead generation through both online and traditional marketing channels.- Manage and execute media campaigns across APAC, including media briefs, press releases and interviews.- Organise events and webinars for senior-level executives to drive business growth. - Collaborate with stakeholders to produce and write thought leadership white papers. - Responsible for the branding and positioning of the Korn Ferry brand across all APAC offices.

Singapore

- Development of overall, country-specific and product-specific marketing and branding strategies.- Planning and management of advertising and media placement (print/online/social media).- Content management across all online platforms as well as database marketing and management via CRM.- Development of marketing collateral, e.g. brochures, newsletters, banners, EDMs, etc. - Launched targeted social media campaigns across the world.- Organise local and overseas events to increase brand awareness and to recruit students into the NUS MBA programmes.- Maintain and build good alumni relations with local and overseas MBA alumni.- Provide admissions support to prospective applicants throughout application process.- Interview prospective applicants for admissions selection.

Singapore

- Development of singaporeair.com website- Establish strategic partnerships with internal business units and act as the primary bridge between the business, operations, and the technical areas throughout the project cycle.- Clarify requirements, business needs and project objectives in collaboration with all stakeholders.- Collaborate with Direct Sales and Loyalty Marketing teams to ensure successful conceptualisation and timely delivery of project in order to meet all business requirements.- Overall coordinator for User Acceptance Testing across all Business Units for revamped website.- Management of multiple vendors to meet project requirements and deadlines.

Singapore

New Aircraft Development- Key representative for SIA cabin crew division in customer focus groups and project meetings organised by Airbus in Hamburg, Toulouse and Singapore.- Ensure that all cabin crew operational requirements are met during all stages of aircraft development.- Part of the core aircraft inspection team prior to aircraft delivery (Airbus A330 and A380).- Responsible for developing cabin crew training material for new aircraft.- Manage post-delivery feedback and implement changes to improve operational efficiency.Delivery of Inflight Service by Cabin Crew- Review existing procedures and implement improvements to raise the standard of inflight service.- Organise and facilitate focus groups to brainstorm and innovate on service-related improvements.- Weekly internal communications to cabin crew.- Negotiate and maintain good relations with cabin crew union.- Ensure successful delivery of inflight service by cabin crew for new aircraft and product launches.- Streamlined economy class service to reduce overall service time by up to 30 minutes in 2008. - Maintain and review inflight service touchpoints by cabin crew.- Recruitment of new cabin crew

Singapore

Master'S Degree, Master Of Science In Communication Management

Activities and Societies: Class President - Joint programme with Università della Svizzera italiana (USI) in Lugano, Switzerland..

Certificate, Advanced Strategic Management Program

Bachelor'S Degree, Bachelor Of Computing (Business Specialisation)

Education record

Activities and Societies: Students' Council