For over two decades, I thrived as a writer, editor, and translator, helping businesses communicate creatively in English and Spanish. My career was built on the power of storytelling—crafting meaningful messages for diverse industries.In 2020, as the world shifted during the COVID-19 pandemic, I pivoted my career to focus on data analysis. I recognized that, like storytelling, data reveals powerful narratives—this time through numbers, trends, and patterns. Building on my economics background, I developed technical expertise in SQL, Python, and Tableau to help businesses transform raw data into actionable insights.Today, as the Founder and General Manager of Sophia Marketing, I partner with clients to solve business challenges through data-driven strategies. My projects include helping a U.S.-based supplements retailer unlock $20M in new revenue opportunities and optimizing a $7M+ supply chain for a Spanish manufacturer. I translate complex datasets into visualizations and insights that inform key decisions.Highlights of my career include:* Pivoting into data analysis during the COVID-19 pandemic and building technical expertise in SQL, Python, and Tableau.* Guiding a U.S.-based supplements retailer to unlock $20M in new revenue opportunities by analyzing sales channel performance.* Collaborating with a Spanish manufacturing firm to optimize a $7M+ supply chain, reducing lead time variability by identifying key vulnerabilities.* Establishing reporting systems for a Top 100 health and fitness mobile app, reducing reporting time by 60% and increasing subscriber retention by 15%.* Spearheading international media production for top-tier publications like The New York Times and Fortune Magazine, leading cross-cultural teams and crafting compelling narratives to promote investment opportunities worldwide.Throughout my journey, the common thread has been a passion for connection—whether through words or data. Fluent in English and Spanish, I excel at bridging communication gaps and working in multicultural environments. My goal is to empower businesses with the tools and stories they need to thrive in a rapidly evolving world.If you’re seeking a results-driven professional who blends strategy, analytics, and communication to solve complex challenges, let’s connect. I’m always excited to collaborate with innovative professionals and organizations aiming to make an impact.