Alan Hart

Alan Hart Email and Phone Number

Senior Manager (Assoc. Partner) and CMO for Customer Growth, Experience, and Marketing Strategy Offering @ Deloitte Digital
Washington, DC, US
Alan Hart's Location
Washington DC-Baltimore Area, United States, United States
Alan Hart's Contact Details

Alan Hart work email

Alan Hart personal email

n/a
About Alan Hart

At Deloitte Digital as a Senior Manager, my focus is on driving customer growth, enhancing experiences, and formulating innovative marketing strategies. My expertise in brand innovation and marketing campaigns has been instrumental in advising top-tier companies on how to pivot and succeed in dynamic markets. Outside Deloitte, I host the Marketing Today podcast where I've connected with industry leaders, amassing a wealth of knowledge that fuels my strategic approach. It's here that I merge storytelling with tactical insights, fostering a community where marketing's future is debated and shaped. I'm committed to help my audience remain at the forefront of strategic thinking and what works in marketing.

Alan Hart's Current Company Details
Deloitte Digital

Deloitte Digital

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Senior Manager (Assoc. Partner) and CMO for Customer Growth, Experience, and Marketing Strategy Offering
Washington, DC, US
Website:
deloittedigital.com
Employees:
8267
Alan Hart Work Experience Details
  • Deloitte Digital
    Senior Manager (Assoc. Partner) And Cmo For Customer Growth, Experience, And Marketing Strategy Offering
    Deloitte Digital
    Washington, Dc, Us
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  • Deloitte Digital
    Senior Manager (Assoc. Partner) & Cmo For Customer Growth, Experience, & Marketing Strategy Offering
    Deloitte Digital Jan 2022 - Present
    Usa, Us
    Advising leading companies on marketing strategy, customer strategy, and innovation.
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  • Monitor Deloitte
    Senior Manager (Assoc. Partner) & Cmo For Customer Growth, Experience, & Marketing Strategy Offering
    Monitor Deloitte Jan 2022 - Present
    Advising leading companies on marketing strategy, customer strategy, and innovation.
    View
  • Marketing Today With Alan Hart
    Podcast Host
    Marketing Today With Alan Hart Jul 2014 - Present
    Mclean, Virginia, Us
    Marketing Today podcast that goes behind the scenes with the world's best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround? Where is marketing going in the future? Learn from the stories of these great leaders and how you can unleash your potential. Marketing Today has been featured on CMO.com, C-Suite Radio, C-Suite Network, Inc.com, A-List, MediaPost, and The CMO Club.On iTunes @ http://apple.co/2dbdAhVOn Spotify @ http://spoti.fi/2mCUGnCOn Google Podcasts @ http://bit.ly/2Vq3m3COn Stitcher @ http://bit.ly/2e8stUCOn TuneIn @ http://bit.ly/2dqVSonOn Google Play @ http://bit.ly/2e0wTgTOn iHeart Radio @ http://bit.ly/2ENitIUAlso on Facebook - https://www.facebook.com/themktgtoday/and YouTube - https://www.youtube.com/channel/UCCuwecL_yjtVmC1o2qi-qog I speak on the following topics :- the future of marketing, - branding in a fragmented media landscape, - next-generation marketing talent, - failures of digital marketing and how to avoid them, - top marketing trends for CMOs, - experience: the new economy and how to compete,- innovation: from products and services to business models.
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  • Club Cmo
    Founding Member
    Club Cmo Apr 2023 - Present
    Founding member of Club CMO, formerly known as Club CMO. Was a member of The CMO Club since ~2010.
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  • Avid
    Interim Marketing Executive, Marketing Consultant, Independent Board Advisor
    Avid Aug 2015 - Present
    Vienna, Virginia, Us
    Companies and individuals I have advised: The CMO Club, CMO Huddles, Keith Ferrazzi and Ferrazzi Greenlight, Cal Fussman, Dr. Augustine Fou (Ad Fraud research/audits), New Mind Education, Duke School, Uncompany, Ayzenberg, AList, Chartwell Advisory Group, Palo Alto Networks, Yard Agency, Salesstrong, Share Your Genius, Wellthly, and Eastman Chemical.I created Avid to unleashing potential companies and teams. I provide interim marketing executive leadership, marketing consulting, and advisory services to companies and boards looking to drive growth.
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  • Capital One
    Director, Enterprise Brand Strategy & Insights
    Capital One Mar 2020 - Oct 2021
    Mclean, Va, Us
    Lead the growing Enterprise Brand Insights Team. In close partnership with key marketing partners (e.g., Brand Strategy, Advertising, Media, LOB Marketing Teams, etc.), this insights group is responsible for research inclusive of Brand Health Tracking, Mass Media Creative Testing, the Tech/Digital LOB Product Marketing Learning Agenda, and the Enterprise Brand Strategy Learning Agenda. As a result, this team influences the overall brand building strategy at Capital One, as well as go-to-market strategies/tactics for individual campaigns.
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  • Wellthly
    Investor
    Wellthly Jun 2018 - Feb 2020
    Insurance done right. Giving employers control and huge savings on health benefits. Give us 20 minutes to see how you could save an average of 20% and get control again. https://www.wellthly.com
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  • Mckinney
    Head Of Brand & Business Consulting, Managing Partner
    Mckinney May 2016 - May 2019
    Durham, Nc, Us
    Strategic advisor to CEO, developed new agency positioning on brand experience and led new consulting operations for the national creative agency with clients including Samsung, S&P Global, TuneIn, Carmax, Sherwin Williams, Jared (jewelry), DuPont Corian, Blacture, and ESPN. • Developed new agency positioning for brand experience and refined internal strategy processes, research and frameworks which the agency converted into a 1500% improvement in new business success.• Led strategy for successful S&P Global pitch to launch the financial services technology company’s new intelligence software platform resulting in significant lifts in familiarity and consideration among banking and financial service professionals. • Achieved customer acquisition targets of 300%+ by leading music streaming media company in analyzing marketing activities and helping to model and forecast new marketing investment scenarios to achieve sales• Enabled a national battery brand to improve marketing ROI through reconciling their conflicting prior marketing analytics models and determining the correct planning inputs. • Helped the CEO of Global Education Company and leadership team attain greater traction on projects and growth targets and aligned their vision with operations through progressive goal setting (10, 3 and 1 year)• Enabled team to double the number of offerings through improved efficiency (enhanced decision-making and role clarity) by implementing an agile marketing and operations system • Launched consulting banner for company that was later folded back into the business core capabilities.
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  • Keen Strategy, Llc
    Founder, Managing Partner, Head Of Marketing
    Keen Strategy, Llc Feb 2010 - May 2016
    Research Triangle Park, North Carolina, Us
    Recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private U.S. Companies, and receiving recognition as the 7th fastest growing company in North Carolina. Keen focuses on unleashing potential of clients through smarter, faster and more confident growth decisions. Serving clients such as AT&T, Campbell Soup Company, Eastman Chemical, Mylan Pharmaceuticals, Philips, Orkin, and Sealed Air. - Founding partner leading firm, which includes marketing, business development, financial management and client delivery.- Led NA project delivery to repositioned B2C brand which resulted in 5X category growth taking share from branded and private-label competitors.- Led global project for $8B diversified company to improve their value proposition and market-driven customer insight that resulted in 2 new business models greater than $100MM in size and the identification of $138MM in additional value provided to customers.- Led NA project for Fortune 500 CPG firm to optimize marketing investment across the 11 NA brand portfolio which resulted in $30MM in savings and 5% incremental growth in revenue. - Produced video and podcast series with some of the world’s top marketing professionals and business leaders. In partnership with Effie Worldwide, the videos have reached the industry’s most influential agency and marketing executives. Published articles in CMO.com, Economist.com, Effie.org and other marketing publications.- Led marketing capabilities study with the Business Marketing Association (marketing.org) and CMO.com to benchmark and study the differences among a database of different companies- Co-developed first five Keen solutions Brand Value Maximizer®, Fit-based Innovation®, MIDA®, Trade Promotion Optimizer™ and Customer Value Maximizer®
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  • Womancare Global
    Chief Marketing Officer
    Womancare Global Sep 2010 - Dec 2011
    Carlsbad, Ca, Us
    Lead corporate and brand strategy, marketing, business development, fundraising, investor relations, finance, supply chain and operations globally. Operations and staff transitioned to the now Evofem Biosciences (NASDAQ: EVFM)- Led global restructure of organization and legal structure with 4 subsidaries across the US, UK and Europe including US not-for-profit, UK Charity and US & UK commercial companies to attain a "hybrid" social enterprise- Managed identification, development and negotiation for licensing, partnerships, mergers, acquisitions and joint ventures opportunities totaling over $200M in future revenues- Proposal development for foundations and governments totaling over $50M
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  • Cmg Partners
    Engagement Lead / Senior Manager
    Cmg Partners Jun 2007 - Sep 2010
    Durham, Nc, Us
    - Led the strategy framing for a $5B health insurance company in light of historic health reform.- Developed marketing strategy and campaigns for data center solution to achieve higher sales- Improved value proposition for global life sciences service provider - Performed customer analytics, developed customer segmentation, and built business plans for a global internet company to drive development of a corporate strategy targeting 100% growth year over year.- Led efforts to better align national and local marketing efforts across North America for a leading P&C insurance company resulting in improved planning cycle times and reduced field complaints. - Directed due diligence evaluating a NA sales channel for a global company preventing overpayment of acquisition - Developed growth strategy for a shrinking capital equipment client through adjacent market analysis and primary company research producing a pipeline of potential partnerships, alliances with three near-term opportunities- Created travel products and go-to-market plans for high net-worth baby boomers using qualitative, quantitative, and discrete choice research that will outperform passenger growth and contribution margin requirements - Developed brand architecture strategy for leading wireless company with the long-term objectives of maximizing marketing investments, strengthening the master brand and increasing the ability to transcend market volatility.- Delivered customer engagement strategy and plan for media company to reduce churn, increase loyalty, and drive further sales opportunities.- Change management leadership for a Fortune 50 financial services firm to better service internal stakeholders- Developed two new clients for the firm and drove 20% of revenue in 2008- Led the addition of two new clients in 2009.- Manage and coached associate consultants
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  • Cmg Partners
    Consultant / Manager
    Cmg Partners Jun 2006 - Jun 2007
    Durham, Nc, Us
    - Defining a customer engagement strategy for a satellite entertainment company.- Performing marketing analytics consulting for major telecomunications company.- Assisting in the launch of a new partnership and consumer product from a major telecommunications provider and five major cable providers. - Manage and coach an associate consultanthttp://www.cmgpartners.com
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  • Dell, Inc
    Product Planning - Product Group
    Dell, Inc May 2005 - Aug 2005
    Round Rock, Texas, Us
    -- Developed strategy regarding VoIP for consumer notebook product lines to result in $26MM of margin. -- Delivered graphics/visualization industry analysis and recommendation regarding consumer and corporate product offerings, contributes $265MM in margin.-- Led redesign and launch of supplier funding program that delivers $5MM in OPEX relief.
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  • Bell And Howell
    Manager, Vertical Market Solutions
    Bell And Howell Jul 2003 - Jul 2004
    Durham, Nc, Us
    Ensured revenue, profitability and market share growth of $15.8MM insurance vertical market. Expert consultant to insurance clients.-- Analyzed strategic fit of three acquisition targets ranging in value from $2MM to $150MM. All recommendations were adopted by executive management. -- Created first vertical marketing program which contributed $2.3MM (17%) in revenue growth for 2003.-- Developed process improvement solutions for five leading insurance companies, achieving savings ranging from $1.5MM to $8MM per year.http://www.bowebellhowell.com
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  • Bell And Howell
    Manager, Service Marketing
    Bell And Howell Sep 2001 - Jul 2003
    Durham, Nc, Us
    Responsible for product management and strategic planning processes within $172MM service business unit. Managed four direct reports.-- Selected to lead core team of four full-time associates in redesign of customer segments, service programs, and pricing methodologies. Achieved goal of protecting $160MM revenue base and providing incremental revenue opportunities for new and underserved segments.-- Designed and executed marketing campaign for new equipment reconditioning service, generated a $4MM pipeline and achieved annual sales of $12MM.
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  • Bell And Howell
    Supervisor, Interactive Marketing
    Bell And Howell Dec 2000 - Sep 2001
    Durham, Nc, Us
    Managed three direct reports.- Led customer intelligence system development that provided critical information for growth of new services, earning $16MM in annual revenue.
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  • Bell And Howell
    Consultant
    Bell And Howell Mar 1999 - Dec 2000
    Durham, Nc, Us
    Looked for ways for the 1100+ person field service organization could leverage technology to transfer knowledge and communicate to improve key measures like uptime, call resolution rates, on-boarding time for new engineers, etc.
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  • Interpoll Advertising
    Co-Founder
    Interpoll Advertising Jan 1998 - Mar 1999
    Co-founded indoor advertising company in the Raleigh-Durham-Chapel Hill area. Interpoll was the first to market for indoor advertising (restroom and common space) in the triangle. Sold business to regional competitor looking to expand operation.
  • Multimodal Design Company
    Founder
    Multimodal Design Company Mar 1998 - Feb 1999
    Round Rock, Texas, Us
    Founded design services company that provided corporate identity packages, web design, and advertising design to small businesses in the Raleigh-Durham area. Sold business to partner in February 1999.
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Alan Hart Skills

International Business Consulting Europe Charities Market Suppliers Chemical Vertical Market Prospects Insurance Sales Fortune 500 Market Research Content Marketing Competitive Analysis Finance Digital Marketing Structure Honor Serving Return On Investment Revenue Streams Executive Positions Baby Boomers Business Administration Innovation Savings Fmcg Entrepreneurship Sales And Marketing Customer Management Cross Functional Team Leadership Legal Product Management Segmentation New Service At&t Primetime Travel Marketing Effectiveness Brand Strategy Management Revenue Design Marketing Communications Believer Brand Management Funding North America Crm Campbell Soup Leadership Services Marketing Publications Strategic Partnerships Business Lines Public Speaking B2b Methodology Brand Development Agenda Data Center Profit Satellite Radio Product Planning Customer Satisfaction Strategic Initiatives Business Services Healthcare Extranet Team Leadership Visualization B2b Marketing Engagements Strategy Product Placement Branding Management Consulting Sold 16mm Fortune 100 Passenger Customer Insight Acquisitions New Business Development Product Strategy Founding Qualitative Research Go To Market Strategy Customer Analysis Fighting Solution Research Articles Shares Call Centers Commercial Real Estate Philips Analysis Campaigns Partnerships Reform Marketing Research London Advertising Agency Product Marketing Future Trends Gamma B2c .net Customer Intelligence Social Media Protecting Historic Segments Economics C Voip Social Enterprise Market Planning High Performance Teams Managerial Finance Fortune 1000 Fidelity Business Development Communication Vertical Marketing Negotiation New Clients Life Sciences Business Alignment Discrete Choice Advertising Strategic Planning Marketing Leadership Client Delivery Licensing Values Dell Computers Opex Marketing Document Management Social Influence Value Propositions Pipelines Hart Consumer Insights Data Driven Testing Project Sharing Ideas Distribution Center Operations Podcasting Measurements Delivers Software Lifecycle Smarter Market Share Analytics Cmo Media Linkedin Pricing Project Delivery Websites Brand Innovation Responsibility Six Sigma Usa Packaging Targeted Advertising Product Lines Not For Profit Art Attracting New Services Executive Management Portfolio Hev Sprint Start Ups Korean Graphics 8mm Marketing Analytics Sales Channel Investments Relief Process Improvement Subsidiaries Integrated Marketing Consolidate San Diego Financial Services Margin Improvement Kenan Video Interactive Marketing Psychology Business Planning Proposal Writing Pharmaceutics Direct Response Market Analysis Social Media Marketing Trustee Multi Channel Marketing Strategic Thinking Product Offerings Business Strategy Customer Engagement Due Diligence Foundations Television Pharmaceutical Industry Marketing Strategy Conceptual Modeling Opportunity Mapping Software Development Mergers And Acquisitions Women's Health Search Engine Optimization Evaluation Consumer Joint Ventures Prototype

Alan Hart Education Details

  • Unc Kenan-Flagler Business School
    Unc Kenan-Flagler Business School
    Sustainable Enterprise
  • North Carolina State University
    North Carolina State University
    Psychology

Frequently Asked Questions about Alan Hart

What company does Alan Hart work for?

Alan Hart works for Deloitte Digital

What is Alan Hart's role at the current company?

Alan Hart's current role is Senior Manager (Assoc. Partner) and CMO for Customer Growth, Experience, and Marketing Strategy Offering.

What is Alan Hart's email address?

Alan Hart's email address is al****@****act.com

What is Alan Hart's direct phone number?

Alan Hart's direct phone number is +191927*****

What schools did Alan Hart attend?

Alan Hart attended Unc Kenan-Flagler Business School, North Carolina State University.

What skills is Alan Hart known for?

Alan Hart has skills like International Business, Consulting, Europe, Charities, Market, Suppliers, Chemical, Vertical Market, Prospects, Insurance, Sales, Fortune 500.

Who are Alan Hart's colleagues?

Alan Hart's colleagues are Eric Grant, Andreea-Denisa Rosculete-Baditoiu, Xihan Xu, Michael Hankel, Alba Triola, Sandhya Guruguntla, Herasimos Andrews Kekatos.

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