Alan Hart Email & Phone Number

Washington, DC, US

USA, US

Advising leading companies on marketing strategy, customer strategy, and innovation.

Advising leading companies on marketing strategy, customer strategy, and innovation.

Mclean, Virginia, US

Marketing Today podcast that goes behind the scenes with the world's best marketers and business thought leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround? Where is marketing going in the future? Learn from the stories of these great leaders and how you can unleash your potential. Marketing.

Founding member of Club CMO, formerly known as Club CMO. Was a member of The CMO Club since ~2010.

Vienna, Virginia, US

Companies and individuals I have advised: The CMO Club, CMO Huddles, Keith Ferrazzi and Ferrazzi Greenlight, Cal Fussman, Dr. Augustine Fou (Ad Fraud research/audits), New Mind Education, Duke School, Uncompany, Ayzenberg, AList, Chartwell Advisory Group, Palo Alto Networks, Yard Agency, Salesstrong, Share Your Genius, Wellthly, and Eastman Chemical.I.

Mclean, VA, US

Lead the growing Enterprise Brand Insights Team. In close partnership with key marketing partners (e.g., Brand Strategy, Advertising, Media, LOB Marketing Teams, etc.), this insights group is responsible for research inclusive of Brand Health Tracking, Mass Media Creative Testing, the Tech/Digital LOB Product Marketing Learning Agenda, and the Enterprise.

Insurance done right. Giving employers control and huge savings on health benefits. Give us 20 minutes to see how you could save an average of 20% and get control again. https://www.wellthly.com

Durham, NC, US

• Strategic advisor to CEO, developed new agency positioning on brand experience and led new consulting operations for the national creative agency with clients including Samsung, S&P Global, TuneIn, Carmax, Sherwin.
• Developed new agency positioning for brand experience and refined internal strategy processes, research and frameworks which the agency converted into a 1500% improvement in new business success.
• Led strategy for successful S&P Global pitch to launch the financial services technology company’s new intelligence software platform resulting in significant lifts in familiarity and consideration among banking and.
• Achieved customer acquisition targets of 300%+ by leading music streaming media company in analyzing marketing activities and helping to model and forecast new marketing investment scenarios to achieve sales
• Enabled a national battery brand to improve marketing ROI through reconciling their conflicting prior marketing analytics models and determining the correct planning inputs.
• Helped the CEO of Global Education Company and leadership team attain greater traction on projects and growth targets and aligned their vision with operations through progressive goal setting (10, 3 and 1 year)

Research Triangle Park, North Carolina, US

Recognized in 2015 at number 399 on Inc. 5000: The Fastest-Growing Private U.S. Companies, and receiving recognition as the 7th fastest growing company in North Carolina. Keen focuses on unleashing potential of clients through smarter, faster and more confident growth decisions. Serving clients such as AT&T, Campbell Soup Company, Eastman Chemical, Mylan.

Carlsbad, CA, US

Lead corporate and brand strategy, marketing, business development, fundraising, investor relations, finance, supply chain and operations globally. Operations and staff transitioned to the now Evofem Biosciences (NASDAQ: EVFM)- Led global restructure of organization and legal structure with 4 subsidaries across the US, UK and Europe including US.

Durham, NC, US

- Led the strategy framing for a $5B health insurance company in light of historic health reform.- Developed marketing strategy and campaigns for data center solution to achieve higher sales- Improved value proposition for global life sciences service provider - Performed customer analytics, developed customer segmentation, and built business plans for a.

Durham, NC, US

- Defining a customer engagement strategy for a satellite entertainment company.- Performing marketing analytics consulting for major telecomunications company.- Assisting in the launch of a new partnership and consumer product from a major telecommunications provider and five major cable providers. - Manage and coach an associate.

Round Rock, Texas, US

-- Developed strategy regarding VoIP for consumer notebook product lines to result in $26MM of margin. -- Delivered graphics/visualization industry analysis and recommendation regarding consumer and corporate product offerings, contributes $265MM in margin.-- Led redesign and launch of supplier funding program that delivers $5MM in OPEX relief.

Durham, NC, US

Ensured revenue, profitability and market share growth of $15.8MM insurance vertical market. Expert consultant to insurance clients.-- Analyzed strategic fit of three acquisition targets ranging in value from $2MM to $150MM. All recommendations were adopted by executive management. -- Created first vertical marketing program which contributed $2.3MM (17%).

Durham, NC, US

Responsible for product management and strategic planning processes within $172MM service business unit. Managed four direct reports.-- Selected to lead core team of four full-time associates in redesign of customer segments, service programs, and pricing methodologies. Achieved goal of protecting $160MM revenue base and providing incremental revenue.

Durham, NC, US

Managed three direct reports.- Led customer intelligence system development that provided critical information for growth of new services, earning $16MM in annual revenue.

Durham, NC, US

Looked for ways for the 1100+ person field service organization could leverage technology to transfer knowledge and communicate to improve key measures like uptime, call resolution rates, on-boarding time for new engineers, etc.

Co-founded indoor advertising company in the Raleigh-Durham-Chapel Hill area. Interpoll was the first to market for indoor advertising (restroom and common space) in the triangle. Sold business to regional competitor looking to expand operation.

Round Rock, Texas, US

Founded design services company that provided corporate identity packages, web design, and advertising design to small businesses in the Raleigh-Durham area. Sold business to partner in February 1999.

Master Of Business Administration (M.B.A.), Strategy, Marketing, Sustainable Enterprise

Bachelor'S Degree, Psychology