Providing advisory, mentoring, strategy, as well as hands on product management, innovation, business model development. Partnering with B2B and B2C early stage and fast-growth companies in sectors including: AI, fintech, payments, open banking, sustainability and supply chain carbon accounting.

Part-time Lecturer in Innovation for the MSc Insights & Innovation at DCU in partnership with Bord Bia

Working at the intersection of innovation, climate and finance to deliver sustainable solutions at scale

The Innovation Design team drives client-led innovation initiatives through best-in-class methodologies, processes and practices such as Lean Startup, Design Thinking, Rapid Prototyping, Design Sprints and Co-creation Workshops. It supports internal innovation projects globally in Citi's innovation focus areas, including blockchain, digital banking, AI, data science and disruptive technologies.

Working across a range of innovation focus areas including digital money, cryptocurrencies, blockchain technologies, future of payments, UX and UI for mobile and digital channels.The role also involves a degree of content marketing, evangelization and internal promotion around key innovation topics and the work of the Innovation Lab within Citi.

Worked as Head of Creative Strategy for Arekibo, one of Ireland's leading digital agencies. This was a broad based role covering a range of tasks including consulting on creative strategy and creative direction for the firm's clients, as well as day to day management of creative resources as creative lead. Particular interest and experience in design for mobile, including responsive, adaptive, etc.Projects included web, mobile and app development for high-profile clients including Failte Ireland, Trocaire, UCD Research, Microsoft, Blackrock Clinic, DAA, IBEC, MKC PR, The Irish Dairy Board, Oxfam, FBD No-Nonsense, IFG Pensions, and Dublin Contemporary.

Mobimage develops innovative and intuitive image recognition solutions for brands, marketers and media owners, leveraging the power of the cameraphone to make any image - on a poster, in press, on the side of a bus - linkable, clickable, and actionable. Developed the first Twitter-based image recognition system, Snap & Tweet, which was trialled extensively with a street-art image recognition project in Dublin City.

Dublin-based Digital Design and Advertising company. Working with a number of key strategic partners, in digital media, marketing, and content production.Notable clients include: Irish Red Cross, the Rehab Group, Falcon & Thomson Holidays (TUI Travel), Windsor Motors Group, Cash & Carry Kitchens, Accord, FBD Hotels, Heartwood Homes, Isle of Man Tourist Board, Sun Microsystems, Irish Aid, Accountancy Solutions, Lawline, Irish Heart Foundation.

Freelance consultant on a wide range of projects for leading companies including: contributing to the development of Esat's original consumer portal site; working on PWC's tender for the ROS (Irish Revenue) website; creating brand identities for a number of internet startups; making some really amazing TV ads for the Hunky Dorys crisps brand.

Sold Red Herring to Labyrinth and joined what was then Ireland's largest web company as Creative Director, working on a range of web projects for clients such as Sanyo, DCC, AIB, Microsoft, Hyundai, and Esat.

Founded Red Herring, a vibrant design and advertising firm offering creative services to leading Dublin agencies, including AFA, McCann Erickson, DDFH&B, Rothco, Direction, and Cawley Nea, working on projects for some of Ireland's leading brands, as well as a handful of direct clients.

After 2 years travel abroad, returned to work freelance on clients including DHL, Celtic Hampers and An Post. Also instigated and project-managed renovation of the original Windmill Lane Studios, giving the studio a new lease of life as a world-class project studio, used by The Blue Nile and Clannad, among others.

Worked on a number of major branding projects including the launch of Classic Hits 98FM, the launch of Esat, the introduction of a new Iarnrod Eireann identity and the rebranding of First National. Worked on TV, radio, press advertising and DM campaigns for HOK, Ulster Bank, Esat, Trocaire, Mitsubishi, DID Electric, Whirlpool, Sony Centres, Peats.

Began career in advertising as trainee copywriter in Arks, sharpening skills - and the senior copywriters pencils - on such brands as Colgate Palmolive, Barrys Tea, Guinness, Weetabix and KFC.