Alan Ward Email & Phone Number

Dundee, GB

• DC Thomson is owner of some of the UK’s best-loved media brands including Beano, Stylist and Puzzler as well as leading genealogy platform Findmypast and news brands across Scotland.Responsibilities include:
• Developing growth marketing strategies focused on subscriber/member acquisition and retention.
• Leading and developing 15+ team members across performance marketing, CRM and design.
• Owning product-focused marketing across PPC, Meta, affiliates, partnerships and print.
• Forecasting performance and developing commercial goals for subscription trading.
• Collaborating across functions, in particular with data, insights, UX, technology and analytics.

London, GB

• Beano Studios is home to the world’s longest running weekly comic and a popular entertainment website for under 12s. In these roles I drove growth across Beano.com, e-commerce and subscriptions.Responsibilities included:
• Developing and delivering the digital content strategy (web, social, email – acquisition and retention).
• Delivering and reporting on CRM activity.
• Developing subscription products and offers to convert prospective customers.
• Analysing opportunities using Google Analytics and business intelligence tools.
• Overseeing paid digital marketing, including PPC and paid social.

London, GB

London, GB

London, GB

• Responsible for the public facing website and delivery of brand projects for an institution with over 10,000 students and 1,000 staff members.Responsibilities included:
• Developing marketing campaigns across digital, print and outdoor.
• Line managing a team of 15 individuals and deputising for the Head of Marketing.
• Maximising productivity of paid and organic social media output and PPC advertising.
• Acting as lead user of the website Content Management System.
• Overseeing digital strategy and managing product information for courses.

Crawley, West Sussex, GB

• Responsible for the marketing, communications and press activity of the UK's longest-established theatre company developing new work for young audiences.Responsibilities included:
• Developing and implementing the marketing, press and communications strategy.
• Leading on the creation and distribution of publicity images and materials.
• Designing publicity materials in-house using Photoshop, InDesign and video editing software.
• Delivering detailed briefs to freelance designers, photographers, editors and videographers.
• Managing and developing Theatre Centre’s website and social media channels.

London, London, GB

• Responsible for developing and delivering marketing strategy for the UK’s leading organisation for poets and poetry, including its events, membership, publications and prizes. Project managed leading prizes: the.
• Delivering marketing strategy for events, membership, publications and prizes.
• Overseeing the placement of adverts and distribution of printed materials internationally.
• Organising and promoting events: readings, lectures, launches and award receptions.
• Delivering press strategy, responding to media enquiries and monitoring press coverage.
• Writing, proofreading and editing copy for promotional material, press releases and the web.