DC Thomson is owner of some of the UK’s best-loved media brands including Beano, Stylist and Puzzler as well as leading genealogy platform Findmypast and news brands across Scotland.Responsibilities include: • Developing growth marketing strategies focused on subscriber/member acquisition and retention.• Leading and developing 15+ team members across performance marketing, CRM and design.• Owning product-focused marketing across PPC, Meta, affiliates, partnerships and print. • Forecasting performance and developing commercial goals for subscription trading.• Collaborating across functions, in particular with data, insights, UX, technology and analytics.• Communicating subscriptions marketing objectives and engaging stakeholders at every level.• Optimising and reporting marketing activity and being accountable for CPA.

Beano Studios is home to the world’s longest running weekly comic and a popular entertainment website for under 12s. In these roles I drove growth across Beano.com, e-commerce and subscriptions.Responsibilities included:• Developing and delivering the digital content strategy (web, social, email – acquisition and retention).• Delivering and reporting on CRM activity.• Developing subscription products and offers to convert prospective customers.• Analysing opportunities using Google Analytics and business intelligence tools.• Overseeing paid digital marketing, including PPC and paid social.• Working closely with in-house insight team to understand customer profiles and motivations.• Growing organic website traffic through SEM.• Monitoring revenue, costs and conversions against budgets and targets.• Reporting to the wider business on digital acquisition and retention activity and goals.• Managing relationships and contracts with agencies and suppliers.

Responsible for the public facing website and delivery of brand projects for an institution with over 10,000 students and 1,000 staff members.Responsibilities included:• Developing marketing campaigns across digital, print and outdoor.• Line managing a team of 15 individuals and deputising for the Head of Marketing.• Maximising productivity of paid and organic social media output and PPC advertising.• Acting as lead user of the website Content Management System.• Overseeing digital strategy and managing product information for courses.• Monitoring and responding to website user behaviour using Google Analytics and other tools.• Delivering Content Management System training to 100+ users.• Leading a team handling 200+ design jobs per year, including book-length publications.• Brand guardianship and the development of the brand guidelines.• Maintaining strong relationships with stakeholders, suppliers and agencies.

Responsible for the marketing, communications and press activity of the UK's longest-established theatre company developing new work for young audiences.Responsibilities included:• Developing and implementing the marketing, press and communications strategy.• Leading on the creation and distribution of publicity images and materials. • Designing publicity materials in-house using Photoshop, InDesign and video editing software.• Delivering detailed briefs to freelance designers, photographers, editors and videographers.• Managing and developing Theatre Centre’s website and social media channels.• Maintaining a database of press and marketing contacts.• Monitoring budgets and reporting on marketing activity to internal and external stakeholders.• Contributing to the development, production and evaluation of the company’s artistic activity.

Responsible for developing and delivering marketing strategy for the UK’s leading organisation for poets and poetry, including its events, membership, publications and prizes. Project managed leading prizes: the National Poetry Competition, the Ted Hughes Award and the Corneliu M. Popescu Prize for Poetry in Translation.Responsibilities included: • Delivering marketing strategy for events, membership, publications and prizes.• Overseeing the placement of adverts and distribution of printed materials internationally. • Organising and promoting events: readings, lectures, launches and award receptions.• Delivering press strategy, responding to media enquiries and monitoring press coverage. • Writing, proofreading and editing copy for promotional material, press releases and the web. • Monitoring budgets and reporting on marketing activity to internal and external stakeholders. • Supervising the work of freelancers, interns and volunteers.• Managing relationships with partners, venues, artists and other stakeholders.