Consumer Solutions and Marketing Manager – UKI Jan 2022Build and execute plan for growth in D-Link consumer solutions and full control of UKI Amazon relationship, whilst maintaining Marketing responsibilities.• Responsible for the UK&I Amazon strategy and sales target • Investigate new routes to market via retail/distribution for consumer products

Build and Execute a Marketing Strategy for the UK&I region• Form and Manage Agency strategy and relationship for PR/Design/PPC etc.• Development of Amazon Marketing plan via PPC and improved content• Drive Value, retention and growth for VIP+ customer baseSelected Contributions:• Rebuilt Email and Data strategy, bring in house to save spend and improve messaging• Improved ROI on Amazon, Google PPC and Distribution Marketing via more relevant messaging, keywords and co-ordination with sales teams.

As head of Marketing and Insight I was responsible for researching markets to identify business growth opportunities, maintain strong relations with clients, and ensure fulfillment of financial and company targets through marketing strategies. I formulated a business model for the company, including data, lead generation, and GDPR services to SME businesses. I tailored a robust marketing strategy to attain new clients and increase revenues. I created a thought leadership and SEO strategy via content, such as blogs, landing pages, and white papers for website and social media. I spearheaded client management activities to ensure excellent service delivery to key customers with appropriate data/solution and GDPR advice. I devised and administered email solutions and automation along with supervision of direct reporting employee.

I established a consultancy company to advise high-profile clients on business development and marketing techniques top grow and increase profits. I delivered strategic business advice to a diverse range of clients, guided on how to ignite sales growth through marketing and other relevant platforms. I proposes and execute plans to increase revenue with emphasis on grassroots marketing and merchandising tactics using social media, website, email, and events to influence B2B and consumer buying behaviours. I supported set up of a new B2B data/marketing company as well as created marketing and customer strategies. I attained new customers ad increased client base for the company’s loyalty and reward schemes. I created online and offline sales support material to facilitate accountants in introducing schemes to clients. I analysed client needs and collaborated with suppliers to assure fulfilment of set targets. I administered advertising budget of the agencies portfolio and ensured compliance with financial constraints.My notable accomplishments of this job✪ Founded and successfully headed company for five years while offering marketing and data solutions.✪ Sourced and arranged all training and development material for five employees, including AdWords, Bing, GDPR, and data security.✪ Increased client spend by over 100%, £600K in 2014 to £1.35M in 2015.✪ Led all operations and secured revenue throughout the year during crisis and within challenging environments.✪ Exploited SEO marketing strategy and increased 64% traffic for Vauxhall dealers’ website.✪ Influenced suppliers to use pay per click and call deals to cut Weight Watchers local internet budget by 37%.✪ Triggered a 15% increase in budget by surpassing Parcelforce’s ROI expectation in 2013 across all media.

At DAA Media, as an account director, I directed account management operations for the agencies’ high-profile clients, including Honda, Vauxhall, and Weight Watchers. I developed and deployed online, customer-focused acquisition and meting programs to increase the company’s client base. I maximised ROI and customer profitability by utilising creative business plans. I formulated and implemented online, customer-focused acquisition advertising and marketing programs. Exploited search engines and display platforms to generate leads and increase revenue. I devised extensive and innovative business plans to capitalise on ROI and customer profitability.Few of my achievements:✪ Fostered strong strategic partnerships with online and print media vendors to increase commissions, retained profit levels across accounts, decreased spends, and moved budgets from print to online.✪ Improved and reduced customer CPL across portfolio with better content, positioning, and buy rates.

I spearheaded and managed all cross-border mail customers and company profitability functions. I led management functions related to bespoke rate cards, tariffs, discounts, and tender/bid responses for overseas client base. I examined internal and market factors to identify areas for improvement and conducted business analysis. I introduced performance-monitoring dashboard to improve sales and product forecasting. I governed customer profitability analysis on 25K+ accounts and achieved £800K revenue against declining volumes.My notable contributions:✪ Directed pricing strategy at DHL, utilised pricing analysis, to improve profitability by account with an average tariff increase of 6% and an extra £800k generated revenue for the year.✪ Initiated a clear line of communication with sales to use customer insight on price increases and ensured customer retention.

• Undertake analysis and manipulation of data using core analytical techniques• Use of Alteryx and GIS based system tools• Segmentation of market and business data for direct marketing campaigns• Responsible for end to end delivery of projects as per customer specification

Responsible for the development of new products and solutions for national brands across the Yell product portfolio• Product Manager for the ‘The Yell Insurance Guide’ door drop.• Propositions Manager for printed ‘Special Ads’ incl. Bound/Loose inserts• Manage Yell.com products aimed at large advertisers/agenciesAchievements• Delivered £2m incremental revenue from Insurance guide• Launched two new Special Ad propositions, achieving 450k in first year

Responsible for the Strategy for key accounts in the Finance & Insurance sector• Devised a customer-facing, targeted, Finance specific marketing strategy• Introduced CRM to BDM team, using Salesforce.com • Automated sales support material, allowing sales access to bespoke presentation material • Management of two direct reportsAchievements• Achieved 100%+ ROI two years consecutively against 35 million revenue target• Reduced workload of team by 35% with automated support material

Responsible for the day to day management of the Key accounts• Promoted to deal with the high value, politically sensitive, complex accounts • Controlling all aspects of the billing and collection process

Working with two National Account Managers to provide end to end support fo customersControlling all aspects of the billing and collection process