Alan Koh Email & Phone Number

Acquisition, Engagement, MarTech for CASA and Digital Banking. Not just digital marketing anymore :)

Singapore

Own Credit Cards, Savings and Multi-currency Accounts digital salesTrack record in turning 2019 Credit Card digital sales target deficit of -40% to exceed sales target of 101% through;o Strategy overhaul, reviewing promotions and collaborations with key partnerso Digital journey optimization o Re-allocation and in-depth technical optimization of existing paid media channelso Likes to think he's always in the know of industry landscape

Singapore

• Holds responsibility for the Profit and Loss to Group’s digital sales and business outcomes. • Exceeded Pan Pacific Hotels Group’s 2016, 2017, 2018 website direct revenue goals by 20%, attribution tracking via hotel reservation system.• Lead initiatives across departments to realise growth and system integrations through other media channels such as metasearch and property listings on Trivago, Google Hotel Ads and TripAdvisor.• Direct and lead digital marketing counterparts in Hotel properties.

Melbourne, Australia

Lead a team of 4 staff and their portfolios, ensuring timely implementation and execution of staff’s campaign deliverables. Consult, develop and implement clients’ programmatic and remarketing strategies.Manage performance of clients’ display and brand campaigns via programmatic media channels.Accountable for effectively interpreting and communicating campaign data for digital growth, and technical capabilities through presentations and reports.

Singapore

- Managed and led the Trading Desk business unit to increase profitability in 2014.- Generate new business revenue for client through data analysis and new campaign execution.- Expert user with programmatic platforms (DBM, MediaMath, TURN) on self-serve basis. - Chart new directions and provide consultation in client’s strategic planning to achieve digital business growth.- Develop training schedule, equip and train staff with both holistic digital knowledge and programmatic skill sets.- Responsible for day-to-day Trading Desk performance and operations.- Experience with 3rd party Ad Servers (Doubleclick, MediaMind), and analytics tools (Google Analytics).

- Digital planner and account management for key clients; Canon, Marina Bay Sands, Hitachi.- Responsible for strategic planning, media buying, trafficking and campaign analyses. - Ensures campaign delivery, daily performance reporting and monitoring, optimization on JAPAC operations for Apple.- Power user of IgnitionOne and Google Adwords