Alanna Barber Email & Phone Number

San Francisco, California

San Francisco Bay Area

San Bruno, Ca

Campbell, Ca

• Managed all buying, merchandising, marketing, and planning decisions for JRs, Kids', & Footwear• On-boarded four premium, higher AUR brands within the JRs category and created a contemporary shopping experience, contributing to 22% of TTL sales for the fiscal year • Designed and tested a new category page featuring lifestyle images and branding, driving a +36% lift in conversion YoY - which was then implemented site wide• Presented sales data and competitive product to sourcing and design partners to develop private label product, working together to determine designs, sizes, quantities, and order flows• Supervised and developed a team of four; two merchandise coordinators and two associate buyers

San Jose, Ca

• Buyer for Juniors and Footwear• Manage all buying, merchandising, marketing, and planning decisions for JRs and Footwear• Negotiate pricing, delivery/payment terms, and quantities with vendors• Manage over 3,000 SKUs at the parent level, 20,000 SKUS at the variant/buyable level• Forecast units and sales for initial and carryover product• Maintain partnerships with over 200 vendors• Build and cultivate relationships with new, up-and-coming brands• Work closely with in-house design team to develop private label production• Present sales, receipts, and margin forecasts to the VP at monthly Open-to-Buy meetings• Identify emerging and declining trends in the marketplace• Monitor competitor product assortment and pricing• Assist in newsletter production, analyzing past traffic and conversion• Co-manage social media content for @sostyleswim

San Jose, Ca

• Supported three buyers on tasks such as item set up, merchandising, PO creation, and planning• Maintained search, browse, category, and item page content by ensuring accurate categorization and back-end attribution to improve findability• Lead team of merchandise coordinators, distributed and organized priorities and daily work-flow• Worked cross functionally with PM team to give feedback in improving core retail tools