Alan Ortega Email & Phone Number

Mexico City, Cdmx, Mx

Mexico City, Mexico

* Effectively coordinated local content production, ensuring cultural relevance and maximum impact in target markets.* I successfully led cross-functional campaigns (XFN) across LATAM, overseeing the integration of in-app tools, coordination of internal teams, and management of external agencies to ensure smooth and consistent execution of marketing strategies.* Established and maintained strong relationships with content creators and influencers, designing and coordinating engaging experiences that boosted collaboration and engagement.* I provided expert advice on emerging digital and social trends, positioning the brand at the forefront of innovation and maintaining relevance in an ever-changing marketplace.* I collaborated closely with the growth department to devise cross-border content and strategies that drove visibility and engagement across multiple markets.* I was the primary liaison with agencies and freelancers for the creation of marketing assets, ensuring alignment with brand objectives and content quality.* I planned and executed marketing campaigns with a global and local perspective, supporting activations that reinforced brand presence and resonance with diverse audiences.* Designed influencer placement strategies based on performance analytics, optimizing ROI and strengthening the brand's media presence. * Led content strategy initiatives with LATAM teams, promoting content diversification and organic growth of the network of partners and creators.* Supported XFN OPS, MKT, and Editorial teams in planning content calendars, managing project deliverables, and facilitating tasks, ensuring operational excellence and problem resolution.

*Content Strategist Lead for Content Studio NIN at Nestlé Zone AMS. * I led a team specialized in content research and development, standing out for the creation of innovative proposals for different Nestlé brands and promotional campaigns.* I designed and implemented tailored digital strategies to enhance the commercial objectives of each brand, integrating trend analysis to ensure the relevance and impact of the campaigns.* Efficiently managed budgets, balancing work hours with project profitability, and ensuring maximum efficiency and effectiveness in resource allocation.* Planned and coordinated the delivery of ongoing content calendars for various Nestlé brands, ensuring cohesion and consistency across all digital platforms.* Responsible for oversight and optimization of paid digital media campaigns, working closely with media agencies to maximize ROI and campaign performance.* I provided creative direction for deliverables and supported the professional development of the team through constant feedback and guidance tailored to specific brand and regional needs.* I used data analytics and market trends to continuously refine content strategies, significantly improving relevance and appeal to target audiences.* I laid the groundwork for the new dedicated content research department, improving client service at Nestlé Americas and strengthening relationships with category leaders within the company.

México

* Developed and implemented crisis management protocols in social media, ensuring quick and effective responses to adverse situations to protect the brand's reputation.* Implemented SEO techniques in content creation to improve visibility and search ranking on social platforms, increasing organic traffic to brand profiles.* Developed media plans for ads on various social platforms, overseeing content optimization based on engagement analysis and current trends in different markets.* I performed regular competitive analysis to identify opportunities for differentiation and innovative content strategies, keeping the brand at the forefront in a competitive market.* Managed coordination between clients and internal teams, ensuring alignment of objectives and efficiency in project delivery, reflecting effective management and fluent communication at all levels.* Successfully coordinated social media projects, including influencer campaigns and community management for internal and external projects, ensuring effective communication and online community building.* I curated global content, effectively adapting it to the Mexican market, and developed platform-specific content strategies, which significantly improved brand awareness and engagement.* I led training sessions for internal teams on social media best practices, digital tools and emerging trends, elevating team competencies and fostering a culture of continuous learning.* I provided detailed monitoring and reporting on social media performance, also developing multimedia coverage plans for brand events and launches, which allowed for greater visibility and engagement with target audiences.* I designed and implemented comprehensive social media strategies, including the planning and execution of creative campaigns and the development of editorial calendars adapted to the brand's image. This resulted in a consistent and engaging brand presence across all social platforms.Cliente: BMW de México

Ciudad De México Y Alrededores, México

Integración creativa y estratégica de campañas publicitarias (ATL y digital).Conceptualización de ideas.Planeación estratégica de cada táctica ATL y digital.Cliente: Infiniti.

Ciudad De México Y Alrededores, México

Generación de estrategias digitales para los diversos canales sociales. Conceptualización de campañas sociales en diferentes plataformas. Desarrollo estratégico y creativo de contenido. Levantamiento de material multimedia para cada uno de los canales sociales.Análisis y monitoreo de métricas sociales.Optimización del presupuesto destinado para social ads a través de diversos formatos.Planeación, estrategia y dirección operativa en Social Media para la industria automovilística Premium en México.Clientes: Cadillac, Buick, GMC, General Motors de México.

Desarrollo de contenidos para sitios web, redes sociales y display.Elaboración de calendarios editoriales de acuerdo a campañas y tipos de comunicación que se necesitan en cada canal.Generación de estrategias digitales, de redes sociales y de contenidos.Detonador de ideas para campañas, contenidos y sitios.Coordinación del equipo de contenidos.Análisis y mejoras de acuerdo a los reportes generados.Investigación y análisis del mercado y de la competencia que abarca la industria automotriz. Producción de procesos para el flujo del trabajo.Lectura de arquitectura de información.Atención al cliente.Clientes: GMM y GMCC para su marca Chevrolet.

Generación de contenidos para las diversas redes sociales de cada cliente. Elaboración de calendarios editoriales. Uso de herramientas para análisis y métricas de diversas redes sociales.Cubrimiento de eventos.Implementación de estrategias. Apoyo al equipo de Community Managers. Investigación de influencers.Generación de estrategias para las diversas redes sociales.Atención al cliente.Clientes: Ford de México, BestBuy, Comex.

Generación de contenidos para diversos sitios web y display.Corrección de estilo editorial.Desarrollo de conceptos y detonador de ideas para campañas publicitarias en medios digitales. Lectura de arquitectura de información.Usabilidad para el usuario. Creatividad. Clientes: Nissan LATAM, Infiniti, El Palacio de Hierro, Absolut, Pedigree, Quaker State, Bubbaloo, Bachoco, Visa.

Publicación de contenidos.Incitador de conversaciones en las diversas redes sociales,Generación de contenidos para blog: “No me quiero quedar calvo”.Desarrollo de estrategia digital.Servicio y atención a clientes vía redes sociales. Elaboración de reportes ejecutivos. Uso de herramientas para la métrica y análisis.Atención al cliente.Cliente: Galderma.

Redacción de contenidos para el sitio web oficial. Detonador de ideas para artículos de decoración, arquitectura y cómo hacerlo.Corrección de estilo editorial. Planificación del calendario editorial. Cliente: Comex

Licenciado En Ciencias De La Comuncicación

Curso De Marketing Digital

Curso online donde se expusieron los conocimientos generales de todas las áreas del Marketing Digital a través de profesores del sector.

Diplomado Marketing Digital

Taller De Escritura Creativa