Director Of Consumer Sales And Marketing
Greater San Diego Area
Promoted to lead and mentor a Sales and Marketing team of 15-20 to increase market share in the independent photo channel and new vertical markets.* Orchestrated over 30% revenue growth implementing and executing sales and marketing strategies with performance metrics for the domestic and international retail, OEM and e-commerce consumer electronics channel.* Recruited, trained, and inspired a sales and marketing team that achieved the highest annual revenue and gross profit in the company’s 25-year history. * Expanded customer base outside our core independent photo channel ranging from the sporting goods industry, military, government, computer peripherals, e-commerce sites (i.e. Amazon) to big box stores that included Wal-Mart, Costco, Best Buy, REI and B&H. * Created white label co-licensing OEM deals with Canon, GoPro, Cabela’s and Moultrie.* Executed and enforced MAP pricing with our reseller partners. * Prepared monthly, quarterly and yearly budgets and forecasts for the executive team.