Alan Silverman Email & Phone Number

Asheville, Nc

Working with C-level management, marketing directors and brand managers, I plan, research and write marketing and corporate communication materials that brand, inform, and compel.These include: integrated advertising and marketing campaigns; print and electronic product collateral; direct marketing programs; multi-tiered web-based content; white papers and case studies; sales presentations, employee training programs and more.Specific areas of expertise include developing product positioning strategies that are unique and defensible, ensuring marcom efforts support specific business objectives, helping to manage in-house and outside designers in creating a corporate identity that is consistent and relevant.My client list reflects broad experience ranging from industrial process manufacturing and heavy construction equipment; to telecommunication system design, distribution logistics and synthetic materials design.

Creative Director/Marketing Director: Video Age Productions (Atlanta, GA) Responsible for the creation and writing of virtually all video scripts. Responsible for guiding the sales efforts of a 4-person sales team.Clients represented various industries including: Printing, Commercial Real Estate, Manufacturing, Distribution/Warehousing. Also responsible for all sales and marketing efforts.

Responsibilities included writing print, radio and television copy: writing press releases, and developing and executing direct mail campaigns. Also responsible for print production and media scheduling for approximately $3.5 million in billings.Clients included: Haverty’s Furniture, Home Depot, Pennington Lawn and Garden Products, Reed/Lee Drugs.

Bachelor Of Journalism, Advertising

Education record