Senior Vp, Programming
Phoenix, Arizona Area
I was responsible for overseeing the programming and marketing efforts of radio stations located in various markets including Dallas, Houston, Phoenix, Seattle, Austin, San Antonio and Denver. Working with the local teams to build the operational strategy based on a mutual trust assured me the plans would be executed properly resulting in ratings and revenue goals accomplished. I also worked with the sales managers to make certain the organization's needs were being met through the programming… Show more I was responsible for overseeing the programming and marketing efforts of radio stations located in various markets including Dallas, Houston, Phoenix, Seattle, Austin, San Antonio and Denver. Working with the local teams to build the operational strategy based on a mutual trust assured me the plans would be executed properly resulting in ratings and revenue goals accomplished. I also worked with the sales managers to make certain the organization's needs were being met through the programming departments. I sat at the executive table during the company's transition to its new owners TH Lee Partners and Bain Capital. Through our strategic partnership with Bain Consulting, I worked with other team leaders to identify and literally create changes within the company that many in the radio industry have adopted today. These new and original ideas are now considered best practices utilizing technologies to embrace greater efficiencies and therefore, increased value to their businesses A few examples of this are the hub and spoke audio file sharing systems, national contesting and Nielsen PPM audience measurement strategies. Show less