Alan Ward Email & Phone Number

Beaconsfield, England, United Kingdom

- Own the effective data management and segmentation in the company's CRM- Facilitate effective personalised multi-stage e-marketing campaigns- Maintain and optimise the Wordpress based company websites- Manage website SEO implementation- Measure and report on the success of e-campaigns, landing pages, and websites- Advise on digital solutions to improve the customer journey and sales funnel- Manage all PPC and social media advertising

High Wycombe

London, United Kingdom

- Develop and write the marketing strategy- Manage all social media platforms- Develop and run all advertising campaigns- Manage all exhibitions- Fix all technical website issues through the custom CMS- Assist with budgetary activity, merchandise and all other marketing functions

Uganda

- Organise the Nile River Festival - four days of kayaking and cycling competitions across four sites with 100+ competitors and 1,000+ spectators. Everything from logistics, to sponsorship.- Design, delivery and distribution of all marketing materials (flyers, t-shirts, posters etc)- Business development - develop new relationships with lodges and train them to sell KTN- Manage the websites of all three sister companies- Manage nine social media accounts including… Show more - Organise the Nile River Festival - four days of kayaking and cycling competitions across four sites with 100+ competitors and 1,000+ spectators. Everything from logistics, to sponsorship.- Design, delivery and distribution of all marketing materials (flyers, t-shirts, posters etc)- Business development - develop new relationships with lodges and train them to sell KTN- Manage the websites of all three sister companies- Manage nine social media accounts including Instagram, Facebook and Twitter through Hootsuite- Coach when needed if staffing is low or specialist high level coaching/guiding is required- Manage operations of the company one day a week, take bookings and manage a team of local and international guides Show less

London, United Kingdom

- Develop and write marketing strategy and define all marketing budgets- Web-shop development and launch- Manage the website and distributor area and develop the customer journey through the CMS and external web team using data from Google Analytics- Liaise with the external PR agency, define retainers, commission and sign off all work- Negotiate all advertising rates and advert placements- Conceive, design, and produce all graphical elements including redesign of the… Show more - Develop and write marketing strategy and define all marketing budgets- Web-shop development and launch- Manage the website and distributor area and develop the customer journey through the CMS and external web team using data from Google Analytics- Liaise with the external PR agency, define retainers, commission and sign off all work- Negotiate all advertising rates and advert placements- Conceive, design, and produce all graphical elements including redesign of the company brochure- Design, produce and schedule monthly newsletters, e-shots and distributor updates- Liaise with distributors to develop their marketing activities- Edit and publish training and promotional videos- Write/edit smaller stories and press releases in support of the main schedule from the PR agency- Support, manage or consult on external activities such as trade shows and conferences Show less

Bourne End, United Kingdom

- Creating company artwork and design, to include but not limited to: print and digital adverts, marketing literature such as brochures, leaflets and POS and the bi-annual 62 page magazine- To ensure the company's correct corporate/retail ID is reflected in and on all internal and external printed literature and materials- Maintaining and developing the KMUK website including loading content, images and maintenance- Assist with the creation, organisation and promotion of… Show more - Creating company artwork and design, to include but not limited to: print and digital adverts, marketing literature such as brochures, leaflets and POS and the bi-annual 62 page magazine- To ensure the company's correct corporate/retail ID is reflected in and on all internal and external printed literature and materials- Maintaining and developing the KMUK website including loading content, images and maintenance- Assist with the creation, organisation and promotion of exhibitions, shows and events- Management of POS, print and event budgets- Project management of 200m2 NEC stand from end-to-end- Working within the wider team to help implement Kawasaki’s retail strategies Show less

High Wycombe

Brand Management> Maintaining consistency of the IX Reach brand, both company-wide and with partners> Providing all design support for the company> Managing external design and print agencies> Managing the company website with specific attention to events, SEO and ensuring it is accurate and up-to-date across all sectionsEvents and Marketing> Working with the Head of Marketing to develop existing and new channels for promoting the IX Reach… Show more Brand Management> Maintaining consistency of the IX Reach brand, both company-wide and with partners> Providing all design support for the company> Managing external design and print agencies> Managing the company website with specific attention to events, SEO and ensuring it is accurate and up-to-date across all sectionsEvents and Marketing> Working with the Head of Marketing to develop existing and new channels for promoting the IX Reach brand> Managing the annual event programme to support the sales team - researching, coordinating and managing appropriate events, exhibitions, sponsorships and promotions, as well as evaluating and improving ROI> Supporting the sales team to achieve maximum attendance at company events (e.g targeted email campaigns and analysis, special promotions, developing new ways and tools to more efficiently manage attendee research and meetings planning)> Developing and improving Pay-per-Click campaigns, SEO, other online channels and e-shots, to drive traffic to the company website to capture subscriptions and leadsGeneral> Creating monthly reports for event expenditure and leads generated, including data about conversion rates of closed deals and value> Creating monthly reports for online marketing: PPC analysis to establish how leads were generated, top performing ads, referral sites and organic keywords, number of leads the website generated, and month on month LFL comparisons> Working with the Head of Marketing to feed stats into monthly/quarterly/annual team marketing reports to highlight ROI and overall performance Show less

High Wycombe

"Image is everything"Main responsibility - to create, maintain and update IX Reach’s brand and corporate image This breaks down to but is not limited to:- Ensuring IX Reach is effectively using social media- Market research on competitors and the industry- Create and co-ordinate a yearly calendar for marketing campaigns - Act as a Marketing Campaign Leader for specific projects - Generate the collateral and marketing material to support all sponsored and… Show more "Image is everything"Main responsibility - to create, maintain and update IX Reach’s brand and corporate image This breaks down to but is not limited to:- Ensuring IX Reach is effectively using social media- Market research on competitors and the industry- Create and co-ordinate a yearly calendar for marketing campaigns - Act as a Marketing Campaign Leader for specific projects - Generate the collateral and marketing material to support all sponsored and co-sponsored events from concept to print both nationally and internationally- Have a strong knowledge of IX Reach’s products and services - Attend & support the sales team at conferences and sponsored events - Maintain an updated feed for Twitter, Facebook, Linked In and Google+- Manage Targeted Ads on Facebook, Linked in and Google - Create and manage an up to date events calendar- Manage the yearly Marketing and PR Budget and help the Directors of the Company to optimise ROI and ROR Show less

Islington, London, United Kingdom

Management of a team of between 30 and 50 individuals at any one time, I carry all of my previous responsibilities as well as training/support for a mail order hub and brand representative; organizing events to promote the store and brand.

United States

Over a seven month placement I played a pivotal role in setting up two new stores and launching Jack Wills in the United States of America. Whilst in store my role was Assistant Manager and outside, I took a leading role in the delivery of marketing functions from concept to finish, which included leading a team and running promotional events on the beaches and helping organize night events to promote the brand.

Marlow

Responsible but not limited to; recruitment, team management, visual merchandising, stock management, representing the brand and leading from the front. Brand Representative duties included; sourcing local bands/DJ's and organizing in store events from concept to finish.

Mini Mba, Management, A

Bachelor’S Degree, Sport Science & Management, 2:1

Activities and Societies: Key Business Modules included; Marketing, Strategic Planning, Strategic Implementation, Basic Accountancy, Law.

Psychology, Business Studies, Sport Science

Education record