Allison Lattanze

Allison Lattanze Email and Phone Number

B2B Marketing Lead Generation Strategy Expert @ Loftware
Portsmouth, New Hampshire, United States
Allison Lattanze's Location
Greater Philadelphia, United States, United States
Allison Lattanze's Contact Details
About Allison Lattanze

B2B Marketing Professional who helps companies generate revenue through customer acquisition and nurture marketing campaigns. Consistent record of achievement in the strategy, planning, budgeting, execution, and measurement and analysis of integrated B2B lead generation campaigns and nurture programs. Deep experience in implementing, managing, administering and leveraging marketing automation platforms, including Pardot, Marketo, Eloqua, and Hubspot integrated with CRM systems. Well versed in reporting and analytics to show marketing campaign results and develop insights to optimize performance. Have worked exclusively in B2B for entrepreneurial start-ups, mid-sized and large companies in SaaS, healthcare, fintech, technology, and manufacturing industries. Strong partner to sales, client services, creative, and technology teams. Skillful writer and editor.

Allison Lattanze's Current Company Details
Loftware

Loftware

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B2B Marketing Lead Generation Strategy Expert
Portsmouth, New Hampshire, United States
Website:
loftware.com
Employees:
504
Allison Lattanze Work Experience Details
  • Loftware
    Loftware
    Portsmouth, New Hampshire, United States
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  • Orion
    Marketing Automation & Technology Director
    Orion Nov 2019 - Present
    Omaha, Ne, Us
    Administer two instances of Pardot each connected to Salesforce CRM for lead generation, nurture, cross-selling, client communications, and to build the marketing database for industry leading fintech firm. Develop, execute, and measure campaigns, nurture workflows, lead forms, and landing pages to move prospects through the marketing lifecycle and hand off to sales teams. Segment target audiences for multiple lines of business. Build reports and dashboards in Salesforce for monthly reporting.
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  • Orion
    Director, Marketing Operations
    Orion Nov 2019 - May 2022
    Omaha, Ne, Us
    Responsible for marketing team operations and technology stack (Salesforce, Pardot, Drift) for a financial technology company focused on market disruption. Work closely with the lead generation and sales operations teams to continuously improve lead generation processes and workflow, lead scoring and segmentation.
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  • Te Connectivity
    Sales & Marketing Automation And Crm Manager
    Te Connectivity Nov 2015 - Oct 2019
    Galway, Ie
    Global lead for Channel Distribution division’s sales lead generation and management program that supported TE’s go to market strategy. Built strong working relationships with colleagues at all levels in sales, corporate marketing, business units, and customer care teams, as well as with distribution partners to ensure marketing and lead generation programs supported TE’s revenue objectives. Developed reporting and analytics using Salesforce dashboards and Tableau to help the organization understand program’s success. Effectively communicated metrics, key insights, and recommendations to audiences at all levels. TE's business grew from $12.2 billion in 2015 to $13.45 billion in 2019.
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  • Mckesson
    Digital Marketing Manager
    Mckesson Oct 2013 - Oct 2015
    Irving, Texas, Us
    Responsible for overseeing the development, implementation, utilization, and expansion of marketing automation with the goal of increasing top-of-the-funnel lead stream by managing lead generation and nurture campaigns. Implemented Pardot marketing automation platform to replace Marketo and leveraged it to drive leads into Salesforce for sales funnel. Devised, implemented and managed lead scoring and grading methodology. Worked with product marketers, graphic designers, and Salesforce administrators to implement digital marketing campaign strategies to support revenue and reported results.
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  • Mckesson
    Product Marketing Manager
    Mckesson Jan 2012 - Oct 2013
    Irving, Texas, Us
    Directed all HPSM lead generation campaign strategy and development, execution, and management, including reporting. Worked closely with sales and product teams across five solution lines to support efforts to build market share within hospital provider markets. Owned the lead management process and public relations, media planning, industry awareness, search engine optimization (SEO), and social media strategies to drive leads.
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  • Portico (Acquired By Mckesson)
    Director Of Marketing Communications
    Portico (Acquired By Mckesson) Jun 2006 - Jan 2012
    Blue Bell, Pa, Us
    Developed and implemented marketing programs to drive growth and brand awareness for software company that sold to large health plans. Managed corporate marketing, public relations, branding, analyst relations, campaign design and execution, and marketing analytics. Implemented Salesforce and HubSpot marketing automation platform and integrated them for lead generation campaigns. Launched social media program and blog program to support lead generation. Developed and managed growing marketing team as well as outside agencies and independent contractors. Consistently achieved and exceeded objectives tied to corporate goals. Company grew 30% year over year for 4+ consecutive years and was acquired by McKesson Health Solutions.
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  • Wire One Communications
    Director, Marketing Communications
    Wire One Communications Oct 2001 - Jun 2006
    East Brunswick, Nj, Us
    Designed and directed new customer acquisition and customer relationship programs to drive new revenue for industry leading video conferencing provider. Successfully managed budget, ROI analysis, vendors, and internal resources to accomplish against measurable objectives. Facilitated creation of user group, channel partner marketing and public relations programs. Very strong manager of teams comprised of product managers, sales leaders, operations staff and agencies.Wire One Communications merged with V-SPAN.
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Allison Lattanze Education Details

  • Drexel University
    Drexel University
    Communications
  • Pennsbury High School
    Pennsbury High School
    College/University Preparatory And Advanced High School/Secondary Diploma Program

Frequently Asked Questions about Allison Lattanze

What company does Allison Lattanze work for?

Allison Lattanze works for Loftware

What is Allison Lattanze's role at the current company?

Allison Lattanze's current role is B2B Marketing Lead Generation Strategy Expert.

What is Allison Lattanze's email address?

Allison Lattanze's email address is al****@****ail.com

What is Allison Lattanze's direct phone number?

Allison Lattanze's direct phone number is +161063*****

What schools did Allison Lattanze attend?

Allison Lattanze attended Drexel University, Pennsbury High School.

Who are Allison Lattanze's colleagues?

Allison Lattanze's colleagues are David Dillon, Debbie Kidd, Dishank Belwanshi, Marko Bašelj, Justin Shelbourne, Tjasa Kuharic Srsa, Nancy Hellmann.

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