Allison Lattanze Email & Phone Number

Portsmouth, New Hampshire, United States

Omaha, Ne, Us

Administer two instances of Pardot each connected to Salesforce CRM for lead generation, nurture, cross-selling, client communications, and to build the marketing database for industry leading fintech firm. Develop, execute, and measure campaigns, nurture workflows, lead forms, and landing pages to move prospects through the marketing lifecycle and hand off to sales teams. Segment target audiences for multiple lines of business. Build reports and dashboards in Salesforce for monthly reporting.

Omaha, Ne, Us

Responsible for marketing team operations and technology stack (Salesforce, Pardot, Drift) for a financial technology company focused on market disruption. Work closely with the lead generation and sales operations teams to continuously improve lead generation processes and workflow, lead scoring and segmentation.

Galway, Ie

Global lead for Channel Distribution division’s sales lead generation and management program that supported TE’s go to market strategy. Built strong working relationships with colleagues at all levels in sales, corporate marketing, business units, and customer care teams, as well as with distribution partners to ensure marketing and lead generation programs supported TE’s revenue objectives. Developed reporting and analytics using Salesforce dashboards and Tableau to help the organization understand program’s success. Effectively communicated metrics, key insights, and recommendations to audiences at all levels. TE's business grew from $12.2 billion in 2015 to $13.45 billion in 2019.

Irving, Texas, Us

Responsible for overseeing the development, implementation, utilization, and expansion of marketing automation with the goal of increasing top-of-the-funnel lead stream by managing lead generation and nurture campaigns. Implemented Pardot marketing automation platform to replace Marketo and leveraged it to drive leads into Salesforce for sales funnel. Devised, implemented and managed lead scoring and grading methodology. Worked with product marketers, graphic designers, and Salesforce administrators to implement digital marketing campaign strategies to support revenue and reported results.

Irving, Texas, Us

Directed all HPSM lead generation campaign strategy and development, execution, and management, including reporting. Worked closely with sales and product teams across five solution lines to support efforts to build market share within hospital provider markets. Owned the lead management process and public relations, media planning, industry awareness, search engine optimization (SEO), and social media strategies to drive leads.

Blue Bell, Pa, Us

Developed and implemented marketing programs to drive growth and brand awareness for software company that sold to large health plans. Managed corporate marketing, public relations, branding, analyst relations, campaign design and execution, and marketing analytics. Implemented Salesforce and HubSpot marketing automation platform and integrated them for lead generation campaigns. Launched social media program and blog program to support lead generation. Developed and managed growing marketing team as well as outside agencies and independent contractors. Consistently achieved and exceeded objectives tied to corporate goals. Company grew 30% year over year for 4+ consecutive years and was acquired by McKesson Health Solutions.

East Brunswick, Nj, Us

Designed and directed new customer acquisition and customer relationship programs to drive new revenue for industry leading video conferencing provider. Successfully managed budget, ROI analysis, vendors, and internal resources to accomplish against measurable objectives. Facilitated creation of user group, channel partner marketing and public relations programs. Very strong manager of teams comprised of product managers, sales leaders, operations staff and agencies.Wire One Communications merged with V-SPAN.

Bs, Communications

High School Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program