Alba Sgro Email & Phone Number

Rome, Latium, Italy

- Uses the Shape Up framework for software development and primarily focuses on the commercial side of our business – understanding how to help customers make progress on our website;- Leads cross-functional projects, including Sales, Marketing, Client Experience, and more_____Context is a tour provider comprising a network of scholars and specialists whose aim is to invite travelers off the tourist track and into the real life of the people, history, and culture of the world's greatest cities. After 15-plus years and over 150,000 tours later, we've grown from a single-city operation to a group of scholars, nerds, and curious travelers spanning over 60 cities across 6 continents.

Rome, Latium, Italy

- Works on a fully remote team / company encouraging remote best practices.- Lead company-wide OKR to improve our 2 years old digital product line in a post-pandemic world.- Collaborates cross-functionally with Product Engineering, Marketing, Content, Fulfillment and Client Experience teams.

Rome, Latium, Italy

- Participated in operational transformation in travel fulfillment globalizing an operations and services team to scale with COVID-adjusted travel requirements by identifying 40+ automation opportunities.- Improved staff engagement and productivity by streamlining fulfillment process for our new digital product line and creating repeatable and scalable cadence reducing internal workload by 20%.- Project-managed cross-functional initiatives as we continued to operate our new digital product line and re-launching our tours.

Rome

Post-March 2020- Was part of the 15% remaining staff working to help our company stay afloat through 2020-21.- Participated in the company pivot during the pandemic that led to the launch of our online product.- Developed in a short amount of time a new system and fulfillment process for our new online product to keep the business afloat.Pre-March 2020- Contributed towards rapid company growth including managing and trained a team of 3 associates, responsible of operation logistics for 3 countries.- Expanded offering in Italy and Greece, focusing on excursion logistics to scale on Context's growth.- Participated in operational transition from Gmail to Salesforce implementation across distributed teams.

Rome Et Alentours, Italie

- Owned and improved order fulfillment for the biggest region of the company (40% of sales) during a time of rapid expansion in tour volume and sales numbers.- Collaborated w/ an international team across time zones to ensure seamless communication between clients, tour guides and local vendors.- Developed systems to maximize efficiency and cost savings with all ticketing processes.- Organized a system to track and account for purchases to work with the Accounting department.

The Product-Led Alliance exists to create a space to help individuals and organizations drive company-wide alignment around the product as the scalable, sustainable source of business growth.

Rome, Italy

- Managed venue sourcing - Liaised with hotels and suppliers across the country- Coordinated and arranging site visits- Prepared proposals for clients(FR/EN) - Negotiated rates - Managed Events from A to Z: supervision, coordination and monitoring

Paris 3

- Assisted with event production including locations search, providers search, inspections, road-book production and on-site supervision):--> Barbie Be Super Tour (Mattel)--> M6 Mobile Sing Party (M6 Mobile)--> Sun Truck (San Marina)

Rome, Italy

- Managed venue sourcing - Liaised with hotels and suppliers across the country- Coordinated and arranging site visits- Prepared proposals for clients(FR/EN) - Negotiated rates - Managed Events from A to Z: supervision, coordination and monitoring

Paris 10

- Managed venue sourcing - Liaised with hotels and suppliers - Coordinated and arranged site visits- Prepared proposals for clients(FR) - Managed Events from A to Z: supervision, coordination and monitoring- Set up a bloggers'/journalists' database- Wrote and sent press releases for Public Events (La Bulle / every Sunday in Paris)- Benchmark press coverage

Paris 10

- Managed venue sourcing - Liaised with hotels and suppliers - Coordinated and arranged site visits- Prepared proposals for clients(FR) - Managed Events from A to Z: supervision, coordination and monitoring- Set up a bloggers'/journalists' database- Wrote and sent press releases for Public Events (La Bulle / every Sunday in Paris)- Benchmark press coverage

Paris 9

- Monitoring of competitors' advertising- Benchmarking- Market research / commercial prospection - Phoning / e-mailing- Negotiation with prospects

Master'S Degree Of Brand Strategy

Sup de Pub Paris - INSEEC Communication and Advertising School ENGLISH PROGRAM

Bachelor'S Degree Of Event & Btl Media

Activities and Societies: Ambassador of Sup de Pub in high-schools and School ExposSup de Pub Paris - INSEEC Communication and Advertising.

Bts Of Business Communication, Awarded With Distinction