Alba Marquez Email & Phone Number

Berlin, Germany

Berlin, Germany

Berlin, Germany

Berlin, Berlin, Germany

Berlin Area, Germany

Berlin Area, Germany

Carmatch is the first global online vehicle trading company focus on a C2B model. - Defined the social media growth strategy to meet business goals. - Created, managed and optimized of all social campaigns’ structure for new user acquisition and retargeting. (Focused on Facebook and Instagram)- Increased the CVR from leads to purchase in +940% in 2017 using CRM data to build custom audiences for higher quality leads.- Reduced the Acquisition Costs in an average of -21% MoM… Show more Carmatch is the first global online vehicle trading company focus on a C2B model. - Defined the social media growth strategy to meet business goals. - Created, managed and optimized of all social campaigns’ structure for new user acquisition and retargeting. (Focused on Facebook and Instagram)- Increased the CVR from leads to purchase in +940% in 2017 using CRM data to build custom audiences for higher quality leads.- Reduced the Acquisition Costs in an average of -21% MoM. for four consecutive months.- Used Facebook Audience insights tool to identify optimization opportunities and new segments to target. Show less

Berlín Y Alrededores, Alemania

Carmudi is the leading automotive classifieds platform with special focus to South East Asia region.- Defined and implemented the Global Social Media Strategy Plan (paid and organic)- Grew total visits by +595% YoY without increasing budget.- Drove +370% more leads YoY and decreased -60% CPL, resulting in the most cost-efficient channel of the business.- Created, structured and optimized all campaigns for acquisition and re-targeting to drive conversions to the website and… Show more Carmudi is the leading automotive classifieds platform with special focus to South East Asia region.- Defined and implemented the Global Social Media Strategy Plan (paid and organic)- Grew total visits by +595% YoY without increasing budget.- Drove +370% more leads YoY and decreased -60% CPL, resulting in the most cost-efficient channel of the business.- Created, structured and optimized all campaigns for acquisition and re-targeting to drive conversions to the website and app installs. - Built website custom audiences, lookalikes and product engagement audiences. - Optimized product feeds for DPA campaigns. Show less

Berlin Area, Germany

Software & Support Media is an international publishing house with the focus on the IT sector, offering conferences, trainings and magazines tailored to IT- professionals of all important technology markets.- Managed all social media channels of the Jax London Conference (Facebook, Twitter, Google +, LinkedIn, Youtube, Reddit and Dzone) - Initiated and implemented social activities such as Live Twitter chats and Facebook contests to encourage more early bird ticket sales which ended… Show more Software & Support Media is an international publishing house with the focus on the IT sector, offering conferences, trainings and magazines tailored to IT- professionals of all important technology markets.- Managed all social media channels of the Jax London Conference (Facebook, Twitter, Google +, LinkedIn, Youtube, Reddit and Dzone) - Initiated and implemented social activities such as Live Twitter chats and Facebook contests to encourage more early bird ticket sales which ended in +120% ticket purchases.- Planned and manage promotional campaigns to created brand awareness and increase visits to the conference’s website. Show less

Barcelona Y Alrededores, España

Digital studio fully focused on app development and mobile solutions with a guarantee excellent user experience. - Client base management and expansion.- Conceptualization of app tailored to each client’s objectives.- Information architecture.- Briefing and follow up of the production process of the apps.

Caracas, Venezuela

The biggest weekly newspaper in Venezuela, most referred as the compass for teens and young adults to keep up to date in music trends, local events and social topics. - Organization and logistics of the pre-production and production of the newspaper’s covers and all audiovisual material for the newspaper and its website.- Booking and casting of talent.- Booking of stylists, makeup artists and photographers.- Editorials concept creation and planning.- Location… Show more The biggest weekly newspaper in Venezuela, most referred as the compass for teens and young adults to keep up to date in music trends, local events and social topics. - Organization and logistics of the pre-production and production of the newspaper’s covers and all audiovisual material for the newspaper and its website.- Booking and casting of talent.- Booking of stylists, makeup artists and photographers.- Editorials concept creation and planning.- Location scouting. Show less

Caracas, Venezuela

Development of weekly content for the magazine, such as news, articles, chronologies and collaborate in special segments.

Máster, Dirección De Cuentas Publicitarias

Licenciada, Comunicación Social. Mención Corporativa