Analyzing and understanding the challenges faced by brands and companies to deliver innovative and creative solutions.

-Develop and execute creative strategies to shape Mercedes-Benz into an iconic luxury brand that influences and shapes culture.-Conduct in-depth market research and analysis to identify trends, consumer insights, and competitive landscape within the luxury automotive industry.-Emphasize sustainability and social responsibility initiatives within the brand strategy to align with evolving consumer values and contribute to positive social impact

Shaping global brand strategist for Mercedes Benz driving to a luxury world

Shaping global brand strategist for Mercedes Benz driving to a luxury world

Orchestrating and delivering strategy and creative multi-channel brand media campaign in colaboration with global and local teams.Leading the brand experience & sustainability platform.Reports:2

Responsable for the launch of the new brand in the Premium portafolio, Andes Origen.

-Develop Elvive brand strategy and marketing plan with IMC campaigns.-Lead consumer studies, focussed on consumer insights. -Management of P&L, budget & forecast.-Present at top management and commercial-trade marketing meetings.-Lead TVC and photo shoot in partnership with the global team.-Lead L’oréal Paris’ Argentina Masterbrand Project.-Develop Corporate Social Responsibility projects.

-Developed three Brand Strategies and marketing plans along with IMC campaigns ( Excellence Creme; Casting Creme Gloss & Magic Retouch).- Leaded two Brand Launches and one Brand Renewal increasing the L´oréal París’ Hair Color Portfolio.-Managed P&L, budget & forecast.-Presented at top management and commercial-trade marketing meetings.-Leaded TVC and photo shoot in partnership with the global team.

-Reporting to Head of Marketing for a year.-Brand strategy of only one Brand: Excellence Creme. Analysing the opportunity of a re-launching of a second brand in the same category. - Marketing campaigns ejecution - Renewal of a Brand: main objetive was the ejecution between Supply & Sales in order to no loose physical distribution.

- Data collection and responsable for main KPI´s reports. - Defined promotional strategies.- Input for strategic product launches & campaigns.

Lead four projects among different areas: CX; LATAM Research CMI , Sales and BI.

- Communicate the activities and paperwork to foreign studets.- Coordination the interviews to the potencial candidates