Analytical support of ad sales, answering all kind of questions about market size and growth, competitors market share, participating in new ads products development. development and support of reports, forecasts and ads sales planning.

ARIR (ex-IAB Russia) is industrial association of the leading players of Russian Internet market aimed on development and growth of Russian interactive ads market. As a head of research committee and vice-president of the Assiciation I am responsible for the regular development and publishing of Russian Internactive Ads market estimates, as well as development of various ecosystems descriptions

My responsibilities included research of Russian and world digital advertising market to study best practices and improve Video International market position. My department was also responsible for providing information and analytics for Video International business units.