Albert Luo Email and Phone Number
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-Over 14 years of experience in communication in international 4A advertising agencies, also 6 years experience of digital communication.-Comprehensive capability in integrated communication, including strategic planning, conceptualizing and developing innovating creative ideas, as well as managing related execution in all-channel communication, especially social idea and content in different platform.-Acute internet thinking, solid marketing and communication skills, strong brand & portfolio knowledge, insightful consumer understanding, excellent capability in communication and presentation, and rich team management experience.-Love challenging work and strong sense of responsibility. Can work independently with efficiency, also a master of team-work.
Bcw Global
View- Website:
- bcw-global.com
- Employees:
- 1453
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Business DirectorBcw Global Dec 2018 - PresentGuangzhou, Guangdong, China-Leading and winning the pitch of new client, including: QQ music, Wesing, Watson’s group.-Leading a 4-person team to develop a IMC service, including message house of annual communication, campaign strategy, core idea, social content and creative production supervision.-Team Training and coaching: social seeding, proposal writing, creative inspiring.
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Branch HeadIms New Media Business Group Dec 2016 - Nov 2018Guangzhou, Guangdong, ChinaClient: P&G Haircare、Watsons、BY-health、Zhouheiya Food、Jingjiu Wine、Darlie Toothpaste-Key contact window of P&G haircare (VS/H&S/Rejoice/Pantene) weibo social communication. Leading a 6-person team in social campaigns incl.Rejoice Micellar Water new product launch, H&S * Qi Pa Shuo, Pantene “Women’s Day” & “Strong is beautiful”.-Leading and winning the pitch of new accounts, incl. Zhouheiya, Jingjiu, Watsons own brand etc. -Team training & coaching: social seeding writing, planning, communication skills, presentation.
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Group Account Director奥美 Jan 2016 - Sep 2016BeijingClient: 361° Sports-Key contact window of 361°brand center general manager. -Leading a 10-person service team, providing full service of brand management and online offline communication, including: -Leading the 2016 Olympic project, incl. traditional advertising and social communication, supervising all the strategy and execution.. -Leading the business and communication strategy of 4 key categories, incl. Running, Training, Basketball and Football.-The case “Sunyang didn’t need to thank” attended in several advertising festival representing Ogilvy Beijing. -
Senior Account DirectorDdb Sep 2014 - Dec 2015Shanghai City, ChinaClient: Tsingtao Beer-Leading and managing all projects related to integrated brand communication, including: Tsingtao Beer 2015 and 2016 brand strategy, 2015 branding TVC, 2015 CNY promotion campaign, etc.-Participating in the R & D stage of several hero product of 2015, including “Classic 1903”, “Pilsner”, “Black Beer”, and in charge of the product concept development, advertising, PR and digital communication.-Leading 2015 Tsingtao’s most important campaign “On-the-Sea Beer Festival”, working together with the media, social and digital agency. Integrated with micro movie, social, digital and traditional media communication.-Managing a team of 4 members, organizing and providing training to members. -
Associate Account Director/Account Director奥美 Jan 2012 - Sep 2014Guangzhou, Guangdong, ChinaClient: Shuangxi Cigarette-Integrated with client brand team and leading all brand management and communication of Shuangxi .-Take lead in the Shuangxi Mega Brand management and communication in the year from 2012-2014.-Leverage Ogilvy communication tools to develop annual brand plan of Shuangxi including Big Ideal of Shuangxi, and the brand family structure of all subsidiary brands. -Digital, Social CRM and SNS communication management.-Operation in marketing process, Research and Point of Sales: -Assisting client to work out the new product launch process as well as communication planning process. -Supervision in the research of general consumer survey and consumer segmentation survey in 2013. -Leading the point of sale material guideline and system in 2012.
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Associate Account Director麦肯广告 Jan 2011 - Dec 2011Guangzhou, Guangdong, ChinaClient: Shenzhen Happy Valley, Wuhan Happy Valley, MTR (Shenzhen) Longhua LineShenzhen Happy Valley:-Leading four annual campaigns incl. CNY, Magic Festival, Halloween, Christmas, from planning and execution, supervision in the creative to production. -Taking charge of the fifth area grand opening communication, incl. strategy developing and positioning, creative development and digital communication.Wuhan Happy Valley:-Leading the pitch, presenting and won the pitch. -Being responsible for annual marketing strategy, communication strategy and grand opening planning strategy.
Albert Luo Skills
Frequently Asked Questions about Albert Luo
What company does Albert Luo work for?
Albert Luo works for Bcw Global
What is Albert Luo's role at the current company?
Albert Luo's current role is BCW Global - Business Director.
What is Albert Luo's email address?
Albert Luo's email address is al****@****lvy.com
What schools did Albert Luo attend?
Albert Luo attended 深圳大学.
What skills is Albert Luo known for?
Albert Luo has skills like 整合市场营销, 数字化战略, 营销传播, 数字化营销, 刊登广告, 客户管理, 营销战略, 网络广告, 创意战略, 社交网路营销, 企业通讯, 数字媒体.
Who are Albert Luo's colleagues?
Albert Luo's colleagues are Shreyash Sudhir, Bruno Santos, Rizwan Dasu, Jon Wang, Rob Chen, Ran (Mandy) Ma, Lyn Fourie.
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Albert Luo
International Business Senior Manager - China Feed Enzyme - Better Animal Growth Performance - Phytase - Protease - Glucose OxidaseChina
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