TBD

Promoted to report into the VP of Marketing within the loyalty division of this large-scale game company. Took on ownership of all brand identities, style guides, campaign planning, and quality assurance, overseeing a team of 7 graphic designers.• Brand Asset Design: Lead a design team focused on enhancing brand recognition among Playstudios and its partners to motivate player engagement and revenue growth through compelling assets and visually engaging campaigns.• Building the Creative Team: Helped build an in-house creative agency from the ground up, growing the team from 2 members to 6 graphic designers and 1 producer, and 1 motion graphic designer.• Player/Coach Design Role: While also delegating and managing workflow, still maintain design duties to facilitate production of high-priority assets, driving brand building and design for major campaigns and key presentations. • Production Outputs: Lead team to produce graphic materials for events and digital platforms, including posters, banners, merchandising, and digital NFT collections, while also creating and managing marketing campaigns with over 100 static and motion graphic assets monthly.• People Leadership: Conduct daily morning team check-ins and weekly 1-on-1s for connection building, career advancement, and performance assessment. Delegated workflow and ensured quality control and art direction.• Team Development: Provide coaching to elevate team members' creative decision-making. Introduce professional development for critical skills and managed succession planning, compensation planning, and career elevation.• Strategic Contributions: Participate in campaign kickoffs with executives, including CEOs, business strategists, and CMOs. Contribute to defining campaign intentions and strategies, ensuring impactful and effective campaigns.

Elevated into this leadership role, maintaining hands-on design responsibilities while adding accountability for leading a team of 2 graphic designers and contributing to campaign planning, quality assurance, strategic planning, and project oversight.• Creative Direction: Reported to the Chief Marketing Officer and CEO, responsible for designing logos, posters, packaging, marketing campaign visuals, and creating comprehensive branding identities and style guides.• Marketing Communication: Created digital and print layouts for marketing communications, including brochures, ads, commercials, and visual content for CRM, social media campaigns, annual reports, and merchandising designs.• 2D and 3D Design: Applied art and design expertise to create 2D and 3D designs for marketing campaigns, ensuring high-quality images and flawless products through knowledge of printing production.• Sponsorship Project: Spearheaded a high-profile project to brand executive suites and bar areas for a minor league baseball team's stadium, enhancing the visual appeal and corporate sponsorship impact to an audience of 1,000s. • IPO Presentation Project: Collaborated closely with the CEO and CMO to build a successful pitch presentation for transitioning from a private to a public company, gaining the trust and reliance of C-suite executives.• Creative Campaign Leadership: Directed a high-visibility "In is the New Out" marketing campaign to advocate for game participation during the Covid-19 pandemic, capturing an expanded market and elevating engagement levels. • Design Duties: Supported the motion graphics team with graphic design coaching, maintained and updated the brand identity style guide, and ensured organization-wide compliance with brand standards.• Project Management: Defined project requirements, managed milestones, and collaborated with C-suite executives, internal clients, product developers, and producers to gather specifications and determine timeframes.

Reported to the Chief Marketing Officer and the games Art Directors, responsible for designing logos, posters, packaging, and deliverables for venues, and marketing campaigns to promote products on social media, CRM, and in-game marketing. • Graphic Design: Created printed materials such as posters, banners, packaging, merchandising, annual reports, and brochures, along with digital deliverables for email communications, social media posts, and more.• Revenue-Generating Campaigns: Led 2 highly successful in-game marketing campaigns, each generating over $1M in revenue within a single weekend.• Culture Improvement: Transformed a culture of poor performance into one of positivity and accountability, reducing the average number of revisions per job from 8 to approximately 3, and significantly increasing efficiency.

Founded the small independent design practice supporting clients to create vision, conceive designs, and consistently meet deadlines and requirements, coordinating projects from concept through completion in highly deadline-driven environments. • Visual Design: Worked with diverse clientele to produce captivating visual designs, including album covers and promotional materials for numerous music LPs and singles. Clients included Boa, CREAM, Avoid, Bloody, La Placka, Bit, Calaverita, Navaja Suiza, and Tempo Music.• 3D and 2D Graphics: Executed intricate 3D and 2D graphics for clients in various sectors, including distilling spirits, cycling, and drone technology, enhancing their visual appeal and brand recognition.• Magazine Layout and Design: Contributed creative expertise to the layout and design of Game Over Magazine, a prominent publication based in Barcelona, Spain.• Creative Consulting: Provided creative consultation for an international brand entering the US market, educating on brand aesthetics, cultural nuances, and psychological triggers, resulting in increased engagement of advertisements.• Published and Exhibited Artist: Published in multiple art books and magazines, showcasing artistic talent and contributing to the creative community. Participated in several gallery and museum exhibitions across the US and Spain, receiving multiple awards for painting and drawing.

Developed and taught curricula of several design and composition classes for both the Fine Art and the Foundation’s departments. • Ignited interest in art, introducing a more structured approach to learning and providing students with the tools and support needed for more control over their designs.• Developed new curriculum for master candidates, offering tutoring sessions where students could freely ask questions, improve skills, and gain a better understanding of art.• Realized better student retention rates, ushering in improvements to Directed Studies, Color and Design, and Composition classes —working alongside students and helping those that received their Masters achieve high honors.