Albert M. Parker Email & Phone Number

Cranleigh, England, United Kingdom

Working in the design studio on an array of projects, creating clearand engaging on and offline communication materials, including brandidentities and guidelines, traditional literature, responsive websites,animations and mobile apps.

Guildford, England, United Kingdom

Multi-faceted freelance designer, specialising in Branding & Digital Design. I craft identities, visual languages & customer experiences for an array of brands.

London, England, United Kingdom

Co-founded a productivity candle brand, reimagining candles as solution-centric, helping professionals work efficiently, utilising essential oils to increase cognitive function.The Problem:An ever-growing population of young people, who are working from home due to the worldwide pandemic, are finding it difficult to maintain a high standard of productivity. Most derive a sense of purpose from their work, may it be professional or personal, and are looking for solutions to help fight off procrastination. The candle industry is dominated by female orientated, ingredient centric products.The Solution:Goldwyres flies in the face of this, offering a straight to the point solution orientated, refreshing yet refined branded experience to reflect are target audience’s needs.Goldwyres values craftsmanship, community & authenticity. In particular the Japenese philosophy of “Wabi-Sabi”. Wabi-Sabi philosophy encourages us to focus on the blessings hiding in our daily lives and celebrating the way things are rather than how they should be. Community plays an important role, with our website planned to host forums around productivity & self-improvement. Read my case study on the project: https://albertmparker.uk/portfolio/goldwyresExplore Goldwyres: www.goldwyres.com

Evolved the brand’s identity in constant collaboration with Creative Director, leading roll out across all mediums. Tailoring the brand’s visual language around the three pillar’s of craftmanship, individuality & creativity, opened up space for a dialogue to occur between the designer and collectors. This personal atmosphere captured the imagination, in an industry full of out-dated competitors, allowing the brand to rise to international recognition from inception in six years.Created ‘Designer in Residence Series’, transforming Meerson’s store presence. Identified and exploited the fact that the brand’s founder was still active as a point of distinction and crafted a residency that elevated it. This resulted in a significant increase in sales in the store which were only beaten by Rolex. Shaped the events to appeal directly to cultured individuals, facilitating the brand’s status to grow via both increases in sales and association with relevant ambassadors.Crafted & lead the creation of ‘Extraordinary Women Series’, creating a dialogue around what a women’s watch is, widening the appeal of the brand to a whole new audience.In the wake of the global pandemic, led a complete re-design of the website, translating the intimate the experience offered in stores into an online medium.

Communicated with printers & outside agencies to ensure high-quality products and on-time delivery. Responsible for creation & management of digital assets for web, social, campaigns & product launches.

Guildford, England, United Kingdom

Worked closely with the store’s owner to reimagine its identity as a health food market, expanding its appeal to a new demographic & evolving the thinking of its users, to consider the environmental impact of their shopping, by curating the visual language in store.

Creation & management of digital assets for web & print, including designing apparel, adverts & graphics. Provided creative assistance for senior designers.

Working within the IT department, I was able to assist in the design and the beginning of the building process of a new internal website. The purpose of which was to provide a new, simplified site for the staff, which they would use to record their working hours.

Bachelor Of Science (Bsc), Multimedia Technology And Design

Education record