Alberto Ballestra Email & Phone Number

Greater Bologna Metropolitan Area

Bologna Area, Italy

(automatic identification solutions manufacturer – barcode readers – RFID systems– laser marking - 2500 employees/ 550M€ turnover)

Verona Area, Italy

(food packaging machine manufacturer – 200 employees/ 50M€ turnover)▶ Sales and business development of North American, Korean and Japanese markets▶ Agents/distributors recruiting and training▶ Company brand awareness development activities in target industries

Bologna Area, Italy

(pharmaceutical packaging machine manufacturer – 120 employees/ 38M€ turnover – a Deutsche Beteiligungs AG group company)▶ Sales development with the US subsidiary and six agents located in North America, Egypt, Australia and Russia▶ Business Development of automatic packaging machines and complete lines▶ Field feeback collection and new product specifications definitionTop Achievements: ✔ Sold the first aseptic liquid filling line in the US market✔ Sold a highly custimized secondary cartoning line to a multinational pharma company in Egypt

Ravenna Area, Italy

(nuclear medicine, radiochemistry and isolation technology machine manufacturer – 100 employees/ 34M€ turnover) ▶ Management of the external account managers team (5 people worldwide) with sales and business development focus▶ Handling of key customers business relationship and communication (General Electrics Health Care, Iba, Siemens Health Care). ▶ Recruiting and training of the company sales force ▶ Support of new products development and market launchTop Achievements: ✔ Re-organised and expanded the company US sales force with heavy involvement in opening the Miami based US subsidiary.✔ Performed market launch of a new radiopharmaceutical liquid dosing system based on robotics technology.✔ Sold shielded hot cells and dosing/manipulation systems of radiopharmaceutical products to key customers across Europe and in the US.

Greater Nashville Area

Automatic identification solutions manufacturer – barcode readers – RFID systems– laser marking - 2500 employees/ 550M€ turnover▶ Opening of a new regional office in Nashville, TN (USA) reporting to the North America Country Manager.▶ Performed a brand awareness and business development project in the south-eastern US with focus on target prospects (Goodyear, Bridgestone, Nissan, Bosch, Mercedes-Benz, Jack Daniel’s, etc.)▶ Recruiting and training of a local business partners (system integrators, VAD, solution providers).Top Achievements:✔ Converted to customers the top target prospects assigned (Goodyear, Bridgestone, Nissan, Bosch, Mercedes-Benz, Jack Daniel’s...)✔ Expanded and trained new local partners winning the first purchase orders

▶ Opening of the new Hong Kong subsidiary and the Pudong District, Shanghai (China) regional office▶ Management of top projects developed in China, Hong Kong, Korea, Japan and Australia subsidiaries.▶ Local commercial policy definition and special pricing requests approval ▶ Sales activities management (key customers and multinational projects)▶ Local sales reps and agents trainingTop Achievements:✔ Acquisition of the first purchase orders by the Chinese, Hong Kong, and Korean offices✔ Recruited and trained new qualified local business partners.✔ Set-up and starting of the Asian subsidiaries marketing activities.

▶ Product life cycle management of multiple product lines.▶ Worldwide sales force training and sales support, competition analysis, new products specification definition ▶ Top projects monitoring (top customers and multinational projects).Top Achievements:✔ Market launch of the first imager line based on vision technology (reaching the 6M€ turnover mark in three yrs).✔ Defined new products marketing specifications according to the Stage&Gate methodology✔ Provided support to sales force worldwide in all top projects involving key customers and multinational companies.

Automatic packaging machine manufacturer - 1200 employees/ 600M€ turnover)▶ New products/services announcement to customers and the worldwide sales force. ▶ Management of co-marketing projects with packaging material suppliers. ▶ Outsourced marketing project management and monitoring.Top Achievements:✔ Opened active cooperations with the top packaging material manufacturers✔ Contributed to new product specifications definition (a blister packaging machine for the Japanese market)

Bologna Area, Italy

Contributed to following developments:▪ Machine control logic SW development (PLC and PC based programming). ▪ Embedding of new quality control systems (vision cameras, OCR/OCV decoding, temperature/pressure measuring smart sensors, barcode readers) and technologiesTop Achievements: ✔ Integration of touch screen technology on the machine user interface✔ Integration of new barcode readers and sensing technology on the machines

▪ Played for the following professional teams: Fortitudo Bologna, Dinamo Sassari, Rangers Firenze (Italian Division One league - serie A)▪ Played for numerous Division Two teams during the early years of my engineering career▪ Played in the Military National Basketball Team in SHAPE international tournament in Belgium and in Military World Basketball Tournament in Greece (we won against team USA!)▪ Played for Vanderbilt University bball varsity team in the NCAA Division 1 – SouthEastern Conference (US) winning the NIT Tournament in Madison Square Garden in New York City.

Mba, Executive Master - Strategic Marketing Management

Be, Electrical And Electronics Engineering

Activities and Societies: Varsity Man's Basketball

Associate Degree In Science

High School, Industrial Electronics Technology/Technician