Alberto Huerta Email & Phone Number

United States

Growth and marketing consulting to maximize the impact of faith-based non-profits (Humanitarian development, Emergency Relief, Mental Health, Church, Start-ups). Focus: End-to-end Growth Strategy, Brand Management, Product & Innovation, Marketing & Fundraising Strategy, and Experience Design.

United States

Leading the growth strategy of World Vision's flagship product. Tasked with revitalizing the product, my role involves formulating an end-to-end strategy and implementation roadmap for sustainable growth.

Colorado, United States

Promoted to build and develop Compassion's global markeKng department (105 staff) serving 12 country offices.• Enabled sector-leading growth in revenue (+$190M) and sponsorships (+105K) through practical and fit-for- purpose content, communicaKons, campaigns, and digital and product solutions.• Led and developed a multi-disciplinary team spanning Marketing Strategy, Digital Marketing, Insights/Research, Brand, Product, Innovation, Experience Design, Communications, Campaigns, Creative, & Content.• Catalyzed an enterprise level vision for “One Global Compassion”, sparking unprecedented levels of strategic planning, connection, and collaboration across C-Level executives and local country CEOs.• Championed Compassion’s first global growth strategy, first global segmentation, and pioneered the advancement of global initiatives across brand, product, partnerships and fundraising.• Led a transformational brand initiative to broaden Compassion’s identity from a sponsorship-centric organization to one focused on inspiring and equipping people to ‘move with compassion’ - embraced by the executive team, adopted across functions and geographies.• Led donor campaigns including a global COVID response, spanning product, messaging and content innovation, and Compassion’s first global fundraising campaign – supported revenue growth in line with pre-Covid forecasts.

Colorado Springs, Colorado

Recruited internally to join a select team of leaders charged with designing and leading the start-up phase of Compassion’s 1st dedicated innovation group focused on developing new growth capabilities, models and products.• Led development of team purpose, strategy, and 3-year plan/budget, setting the stage for successful tests in modernizing sponsorship, and creation of innovation platform solutions.• Designed and led the creation of marketing support functions to enable testing & experimentation.

Colorado Springs, Colorado Area

Led global marketing efforts to enable Compassion’s supporter conversion, retention and engagement growth goals. Responsible for leading a team of 35 staff serving local supporter development efforts globally.• Designed and led the new Global Content Team, efficiently sourcing content from 27 countries to meet global content needs. Grew productivity +60%, and corresponding improvements in responsiveness and quality.• Built new product support team. Drove efficiencies across country teams and strengthened Program partnership.

San Francisco Bay Area

Launched Visa's new "Everywhere you want to be" positioning using 2014 FIFA World Cup Brazil as a global stage. Led global, regional and agency teams in developing and executing Visa’s global campaign (spanning 103 countries) with cardholders, bank clients and merchants. Led regional football marketing efforts. Responsible for activating global and regional properties including FIFA's youth, club and women's events, Major League Soccer, US and Mexican National Teams.

San Francisco Bay Area

Responsible for leading Visa's global brand strategy team including brand positioning, communications platform, visual identity, measurement and internal and external stakeholder training. Led positioning renewal including insight generation, alternative assessment and brand positioning recommendation. Served as foundation to Visa’s new corporate positioning and “Everywhere you want to be” communications platform. Directed a cross-functional effort to develop Visa’s brand portfolio strategy.

Greater Chicago Area

Challenged to bring the company’s mature $1B macaroni and cheese business on a sustainable path for growth. Full P&L responsibility. Managed $200M+ budget, led 15-person cross-functional team and 10 marketing managers. Led transformational vision to win in Convenient Meals aisle, accessing new consumer segments and entering new adjacencies and occasions.

Cincinnati Area

Responsible for leading profitable growth of a $1.6B portfolio (Gain, Cheer, Era, and Dreft brands). Built a new portfolio strategy to defend against a new competitive threat. Cross-functional team leader managing a $75M budget and 8 marketing managers.

Cincinnati Area

Promoted to establish the first upstream marketing organization for the North America Laundry business and dramatically increase innovation / drive value creation. Led new consumer target development, brand architecture, visual identity, innovation pipeline development and execution for $3B flagship Tide brand. North America lead for the globalization of P&G Laundry (global brand franchises, innovation platforms). Global Fabric Care innovation platform leader.

Dayton, Ohio Area

Responsible for leading profitable growth of the Billion $ Iams Pet Food Brand. Led consumer segmentation, brand positioning, innovation strategy, point-of-market entry, acquisition/loyalty strategy, retail partnerships and influencer marketing efforts.

Mexico, Czech Republic, Canada

Leadership experiences included: Category management, product launches, regional initiative management, advertising development, influencer marketing, re-branding, pricing/promotion/trade strategy, multi-brand promotions.

B. Sc., Industrial Engineering

Corporate Finance Certification, Finance, General