B2B Marketing Cvm Senior Specialist
CurrentMarketing Customer Value Management.Analysis of customers' behavior and trends for many company stakeholders.Definition and maintenance of the customer segmentation.Consolidation of main KPIs and insights into a single view and narrative, through analytical and reporting techniques.Increase customers' value by:- design, execution and monitor campaigns (upselling, cross selling, churn and inactivity reduction);- price analysis for unprofitable customers- development of propensity models.Set up new capabilities (NBA, App, DEM) in Marketing Automation.