Alberto Morencos Jorna Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

As Publisher Development Team Lead at Commission Factory, the leading affiliate network in Australia and the APAC region, I spearhead the execution of our publisher partnerships recruitment, activation, and management strategies. Leveraging my expertise in affiliate partnerships marketing, I cultivate and enhance strategic relationships with potential and existing publishers, ensuring alignment with our advertisers' needs. My role is pivotal in driving innovation and creativity to achieve impactful results, with a focus on delivering value and driving sales. I am committed to leading a successful team that empowers, partners, publishers and affiliates to maximise their revenue and drive sustainable growth for our partners.With extensive experience in managing, recruiting and activating multiple types of publishers, including BNPL partners, loyalty, cashback, card-linked offers (CLO) partners, editorial content partners, influencer platforms and large Mass Media Houses, I have helped enhance their partnership strategies to align with the needs of our advertisers.Key Responsibilities:- Lead a high-performing team of Publisher Partnerships Managers, Publisher Managers, and Publisher Executives, fostering a culture of excellence and collaboration.- Identify and capitalise on emerging trends and changes within the performance marketing industry.- Track and analyse departmental publisher performance metrics, providing valuable insights to the management team.- Ensure publishers receive the optimal management and support services, empowering them to achieve sustainable commission growth, while simultaneously enabling them to drive significant value for our advertisers through our strategic partnership initiatives.- Develop and implement revenue growth strategies, leveraging strategic partnership development and innovative solutions.- Utilise strong communication, negotiation, and stakeholder management skills to facilitate mutually beneficial partnerships.

Sydney, New South Wales, Australia

In my role as Publisher Partnerships Manager at Commission Factory, I led strategic initiatives to expand our network of publishers and drive revenue growth through dynamic affiliate partnerships.Key Responsibilities:- Strategic Business Development: Crafted and executed a robust sales strategy to meet publisher development goals, actively seeking new enterprise partner opportunities to attract high-value publishers. Fostered strong relationships and facilitated connections between advertisers and top-performing publishers to help them achieve their business goals.- Partnerships Development: Utilised effective communication and negotiation skills to engage with a diverse array of affiliate partners including Loyalty/Rewards programs, Influencer Platforms, Editorial Content, Cashback, Card-Linked Offers and BNPL, resulting in revenue growth for both advertisers and publishers.- Affiliate Marketing Expertise: Leveraged my deep understanding of affiliate marketing to fine-tune our partnerships and align them with advertiser objectives. Stayed ahead of industry trends to integrate innovation into our strategies, ensuring maximum impact.- Stakeholder Management: Collaborated closely with both internal and external stakeholders, ensuring seamless onboarding and activation of new partnerships. Managed relationships with affiliate publisher partners, including C-level stakeholders, founders and Partnership Managers.Key Achievements:- Successfully onboarded numerous affiliate partners, driving significant revenue growth for Commission Factory and our advertisers.- Implemented streamlined processes for partnership activation, improving efficiency and scalability.- Secured first-to-market partnerships, solidifying our market position as an industry leader.- Spearheaded innovative strategies to streamline the onboarding process for new affiliate partners, resulting in accelerated partnership activations and increased revenue generation for our advertisers.

Sydney, Australia

Awin is the global leader affiliate network connecting customers with brands in over 180 countries with 100,000 publishers and 13,000 advertisers. I am in charge of developing the new business strategy for advertisers and also develop partnerships with publishers in Australia and APAC markets.Reporting to the Business Development Director, my key tasks include:- Recruiting new publisher partnerships in both Australia and wider APAC.- Managing key publisher partnerships, implementing processes to ensure maximum revenue from them.- Working closely with partner networks on developing new publisher partnerships, including the implementation of new processes to onboard and activate new partnerships.- Identifying new affiliate programme opportunities in Australia within the Company’s existing client base.- Selling in publisher opportunities and propositions to clients.- Analysing Awin’s market offering and benchmarking this against key competitors.- Creating any documentation needed to support the sales process.- Provide input to Group projects that have an impact on the local market operation in Australia.

Madrid Area, Spain

My main goal as Awin Sales Manager is to provide clients with customized solutions based on their needs and expectations and to help them achieve their performance marketing objectives.- New Business strategy and development of the client portfolio with top advertisers and agencies in Spain as my main objective.- Responsible for the creation and development of the Strategic Plan for Agencies in Awin, focused in fostering business opportunities with Spanish performance agencies.- Management of the sales process, presentation of RFP, negotiation and closing of proposals to attract new advertisers, brands and agencies to Affiliate programs and performance campaigns (CPL, CPC, CPM, RTB, Lead Generation, Programmatic Ads, Native Ads, etc.).- Design and execution of the commercial strategy in coordination with the Head of New Business and MD.- Identification of New Business opportunities based on industry analysis.- Consultancy to advertisers about the potential of their brands to start Affiliate programs and Performance campaigns. Client’s needs approach.- Coordination with the technical, operations and finance departments during the launch process of Affiliate programs and Performance Marketing campaigns.- Local contact in Spain for international proposals and the launching of international programs in the local market.- The key player in the unification of the commercial strategy of affilinet and Awin in Spain during the merger process of both affiliate networks.

Madrid Area, Spain

Affilinet is one of Europe’s leading performance and affiliate marketing networks, developing intelligent and high-performing solutions for more than 2,500 advertisers and over 500,000 publishers throughout all relevant business models and operating across the main verticals (retail, travel, telco and finance) in Germany, UK, France, the Netherlands and Spain.(Since October 2017 I have been part of Awin's New Business team, as a result of the merger between Awin and affilinet).

Madrid Y Alrededores, España

Góbalo is a digital creative agency specialized in performance marketing, paid media strategies and innovative designs that seek to foster connections between brands and their clients.As Head of Client Services, my main objective is to understand client’s needs in order to propose the appropriate digital strategy. This position allowed me to pursue this vision through different roles:Digital Sales Manager- Creation of agency's annual sales strategy focused on attracting new strategic clients (goal of increasing revenue by 15% YoY).- KPI setting and follow-up with report to the board.- Process design focused on client qualification and generation of strategic an commercial proposals.- Leadership of the New Business team in order to comply with the sales plan and clients’ needs.- Search for new business opportunities, presentation of RFP and proposals to clients, negotiation and closing of agreements.- Creation of new services to broaden agency portfolio through strategic alliances and in-house development.- Specialized in different services:► Digital consultant and multichannel performance strategies: SEM, SEO, Paid Media, Content Marketing, Video, Social Ads, Email Marketing, Affiliation, RTB, programmatic and influencers.► Web development.► Creative concept creation for branding campaigns.Account Director- Account and project monitoring with direct management of key clients by profitability and reputation.- Development of relationships with key players.- Leadership of the account management team and relationship with the rest of Heads to manage the daily projects of the agency.- Business development through the generation of cross-selling and upselling opportunities in active digital projects.Digital Project Manager- Digital project management with the coordination of up to 28 digital professionals in the agency.- Optimization of work operations, resources, timings, deadlines, priorities and continuous monitoring of progress in each project.

Madrid Y Alrededores, España

Leadership of Digital Marketing projects.Experience in client acquisition and business development.- ­Identifying new growth opportunities in the digital environment.-­ Creating value propositions and digital marketing strategies for clients.-­ Budgeting and negotiation with clients.Account management experience.-­ Managing the day-to-day client relationship.-­ Responsible for project’s planning, value creation plans and designing of win-win strategies.-­ High degree of competence in terms of effective prioritization and decision-making.-­ Agreements negotiation and budget management across accounts.Skills and experience in creating, managing, monitoring and optimizing Google AdWords/SEM (Google AdWords Certified) and Social Ads.Excellent Social Media knowledge. Community management experience.

Madrid Y Alrededores, España

Project management. Analysis and assessment of clients' business processes in order to improve their operating effectiveness and value creation.Audit project planning and financial statements review.Management, motivation and supervision of multidisciplinary teams of up to 7 people. Development of a customer-oriented strategy.Valuable soft skills and used to working under pressure in a fast-paced environment.

Madrid Y Alrededores, España

Financial advisory services, financial audit and SOX compliance review.

B.S. In Business Administration And Management, Focus On Marketing, Finance And Strategy

Master In Entrepreneurship, Entrepreneurship/Entrepreneurial Studies

Master In Business Administration, Management And Executive Development

Thesis: A Strategic Analysis of the Telecommunications Industry in Spain

Erasmus Exchange Student In Ghent (Belgium). Business Administration And Economics, Marketing And Entrepreneurship

Digital Marketing Course, Digital Marketing

• E-Commerce & Purchase Funnel • Entrepreneurship & Business Plan • Lean Startup & Business Model Canvas • Marketing Plan • SEO - SEM.

Advanced Business English Course

Highly intensive four-week course (112 hours) in London, focused on language skills for business and finance