Alberto Rondon Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Accelerate the adoption and performance of Google’s AI-powered solutions across agency-managed priority accounts in sizeable sectors such as Auto and Telco - focusing on key solutions such as Broad Match, Performance Max, and Demand Generation. Improve adoption and facilitate collaboration around Google Search ads best practices by outlining scalable templates and workflows to optimize ongoing operations. Design and deliver education initiatives for Canadian marketers, focusing on successful approaches to testing AI-powered solutions, strategic budget allocation and pacing, smart bidding, and more.Upskilled and influenced over 100 digital advertising agency contacts across Canada’s Top 6 Agency Groups on the power of Google’s AI solutions as a speaker for the Search AI-Powered Ads module of Google’s Digital U 2O23.

Toronto, Ontario, Canada

Quarterly and annual budget planning along with the day-to-day budget and financial management for user acquisition campaigns across multiple media channels. Lead, plan, and execute the implementation of new customer acquisition and performance-driven media campaigns across multiple digital paid media channels (SEM, affiliates, social, display, native, programmatic, video) heavily focused on ROAS, CPAs, and conversion growth.Identify strategic and tactical opportunities to consolidate a strong testing roadmap for digital media channels and tactics across multiple partnerships to achieve pipeline goals.Optimization and post-campaign analysis of historical and current media performance across different platforms, leveraging internal and external data to maximize campaign revenue, improve campaign budget efficiency during promotional activity, understand attribution, and more. Work closely with managers, data scientists, and external vendors to identify market trends that could accelerate or compromise the growth of our programs, to increase or sustain engagement across our most successful segments.Collaborate on the design of hypothesis-based A/B creative testing in partnership with a cross-functional team. Responsible for the documentation of the results and relevant insights to consolidate learnings for future activations.

Consolidate annual budgets and plans aligned to portfolio revenue goals. Oversee the execution of media plans, regularly evaluate campaign performance, and proactively optimize to ensure flawless campaign setup and digital activation.Day-to-day campaign management across multiple media channels (Search, Discovery, Local campaigns, and Amazon).

Toronto, Ontario, Canada

Manage a portfolio of 12 advertising accounts while developing a comprehensive understanding of their business challenges, goals, and success metrics. Portfolio: J&J (8 brands), Boston Pizza, McCain, McCormick, and Sinai Health. Assist in the media planning of finding best-integrated solutions that align to overall media strategy with a focus on SEM campaigns, Discovery campaigns, Local campaigns, and Amazon Advertising.Generate reporting that provides meaningful insights and recommendations and communicate these effectively in presentations. Day-to-day campaign budget and financial management across multiple media channels, in collaboration with Financial/Accounting teams.

Toronto, Canada Area

Day-to-day management and optimization of paid search programs at a national, regional and hyper-local level. Conduct keyword research, build keyword lists, analyze search volume and competition to provide and implement informed recommendations.Overlook automated bid optimization, strategic budget allocation, and analyzing search query reports to improve ad quality and overall performance.Strategically managed segmented tactics targeting bilingual users (English/Spanish) in the US market, identifying key messages and value propositions to improve the engagement and performance of this audience.Assisted in the management and mentorship of a team of 4 digital marketers focused on paid Search, Display, and Programmatic.

Day-to-day campaign management and keyword optimization for paid search programs, overlooking manual and automated bid optimizations, strategic budget allocation, and analyzing search query reports to improve ad quality and overall performance.Design and build automated dashboards in Google Data Studio (Looker) for continuous analysis and reporting.

Conduct social listening and analyzed marketing metrics, market trends, and competitive data to provide actionable insights to inform strategic planning. Analyze key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the planning team.Design and manage research projects, budgets, and workflows for surveys, focus groups, interviews, and omnibuses to ensure alignment with research objectives.Improve and standardize monthly reporting templates by designing a process that promoted KPI development and dramatically reduced the time spent on reporting by over 60%.

Design questionnaires for quantitative and qualitative data collection to inform strategic media planning.Supervise an ongoing advertising recall study and designed a more comprehensive/visual format for communicating the results with the agency, clients, and stakeholders.Execute regular data quality checks and monitored the on-time generation of client and inter-agency team deliverables.Leverage consumer intelligence tools and conducted primary research to generate Ad Hoc reports and infographics that were responsible for driving customer and actionable insights.

Refresh and harmonize the image of a portfolio of brands and projects by creating universal and actionable templates to streamline the generation of assets required to execute communication plans.Update web content: articles, events, collaborator profiles, coupons, discounts, etc. to increase community engagement.Managed the placement of paid advertising flights in owned channels (banners on the website, mass email to an owned database, direct marketing on branded events, etc). Design and develop newsletters and enterprise e-mail campaigns using HTML