Alberto Rondon Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Accelerate the adoption and performance of Google’s AI-powered solutions across agency-managed priority accounts in sizeable sectors such as Auto and Telco - focusing on key solutions such as Broad Match, Performance Max, and Demand Generation. Improve adoption and facilitate collaboration around Google Search ads best practices by outlining scalable.

Toronto, Ontario, Canada

Quarterly and annual budget planning along with the day-to-day budget and financial management for user acquisition campaigns across multiple media channels. Lead, plan, and execute the implementation of new customer acquisition and performance-driven media campaigns across multiple digital paid media channels (SEM, affiliates, social, display, native.

Consolidate annual budgets and plans aligned to portfolio revenue goals. Oversee the execution of media plans, regularly evaluate campaign performance, and proactively optimize to ensure flawless campaign setup and digital activation.Day-to-day campaign management across multiple media channels (Search, Discovery, Local campaigns, and Amazon).

Toronto, Ontario, Canada

Manage a portfolio of 12 advertising accounts while developing a comprehensive understanding of their business challenges, goals, and success metrics. Portfolio: J&J (8 brands), Boston Pizza, McCain, McCormick, and Sinai Health. Assist in the media planning of finding best-integrated solutions that align to overall media strategy with a focus on SEM.

Toronto, Canada Area

Day-to-day management and optimization of paid search programs at a national, regional and hyper-local level. Conduct keyword research, build keyword lists, analyze search volume and competition to provide and implement informed recommendations.Overlook automated bid optimization, strategic budget allocation, and analyzing search query reports to improve.

Day-to-day campaign management and keyword optimization for paid search programs, overlooking manual and automated bid optimizations, strategic budget allocation, and analyzing search query reports to improve ad quality and overall performance.Design and build automated dashboards in Google Data Studio (Looker) for continuous analysis and reporting.

Conduct social listening and analyzed marketing metrics, market trends, and competitive data to provide actionable insights to inform strategic planning. Analyze key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable.

Design questionnaires for quantitative and qualitative data collection to inform strategic media planning.Supervise an ongoing advertising recall study and designed a more comprehensive/visual format for communicating the results with the agency, clients, and stakeholders.Execute regular data quality checks and monitored the on-time generation of client.

Refresh and harmonize the image of a portfolio of brands and projects by creating universal and actionable templates to streamline the generation of assets required to execute communication plans.Update web content: articles, events, collaborator profiles, coupons, discounts, etc. to increase community engagement.Managed the placement of paid advertising.