I started my career in the design industry in 2013 while Facebook was for younger and social media was still a weird word. In the last 15 yrs I worked as an in-house creative and motion designer for digital advertising agencies, worldwide brands, and enterprises where I consolidated my knowledge about branding, storytelling user experience, and growth to senior motion designer, and creative lead. While freelancing I had the opportunity to collaborate with big players in the sports and entertainment industry such as AC Milan football club and DAZN, where I was a key player in the creation and the assessment of the internal media agency during their early stage.In 2018 I started my own VR and AR agency focusing on creating interactive and immersive experiences for the hospitality and real estate industry and events. I’m experienced in creating AR lenses and VR experience with Snapchat and Meta Creative Studio. in the last 5years, I have led remote and in-house creative teams and projects across over 15 brands making sure the outcome was consistently brand alligned. Slightly I’m moving my focus and life goals from a less practical operativity to mentoring and innovating by reviewing creative process and output but I still enjoy and love being on the first line, holding a pen, paper, digital tools, and feeling the energy of a brainstorm session.