As the Senior Vice President of Marketing at MilkPEP, I lead the strategic marketing and communications initiatives for the national dairy milk promotion program, which aims to increase the consumption and demand of fluid milk in the US. With over 20 years of experience in CPG, Food & Beverage marketing through retail and foodservice via digital marketing transformation, I have a proven track record of delivering omnichannel and innovative solutions that drive growth and customer loyalty in highly competitive industries.I leverage data and insights to develop commercial, category, customer, shopper, and consumer strategies that align with the organization's mission and vision. I also manage the budget, and analytics for the marketing function, and oversee the partner and agency relationships across creative, media, shopper, and promotional domains. Additionally, I serve as a board member and strategic advisor for two start-ups in the ad-tech and data analytics sectors, where I provide guidance and mentorship on marketing, sales, and business development. My passion is to create impactful and engaging marketing campaigns that resonate with diverse audiences and deliver value for stakeholders.