Aldine Shamir Email & Phone Number

New York, NY, US

Santa Monica, US

• Lead team responsible for CRM, Lifecycle Marketing and Customer Service across B2C and B2B
• Advance customer segmentation strategy leveraging data and insights to drive personalization through a robust lifecycle marketing strategy
• Execute multi-year CRM technology and infrastructure roadmap including implementation of new tools and processes.
• Support key product feature launches and enhancements through impactful marketing campaigns.
• Advance call center experience to deliver an elevated customer experience.

Santa Monica, US

• Lead team responsible for CRM and lifecycle marketing for B2C and B2B across digital channels
• Develop and manage execution of multi-channel engagement marketing including transactional messaging, lifecycle marketing, incentives & promotions and retention.
• Create and execute on multi-year CRM technology roadmap to drive increased personalization and elevated experience.
• Leverage data and insights to create robust customer segmentation and implement end to end lifecycle marketing strategy across audiences and channels.
• Partner with product and engineering team on marketing launch of new products and value propositions.

Parsippany, NJ, US

• Lead team responsible for multi-channel marketing strategy to drive acquisition and engagement across the Wyndham Hotels & Resorts porftoflio including segmentation strategy, direct marketing, CRM and promotions
• Develop and execute holistic retailing & promotions strategy including loyalty offers, sales and value added messaging and marketing across both online and offline channels.
• Define end to end customer treatment strategy across key segments by understanding customer needs and creating robust solutions, tools, marketing and messaging strategy.
• Lead end to end CRM technology roadmap development and implementation to deliver marketing efficiencies and enable personalization at scale.
• Create best in class lifecycle marketing campaigns to drive engagement across key inflection points in the customer journey – onboarding, engagement, retention and winback.
• Develop holistic field engagement strategy for both on property and call centers to engage front line and guests in loyalty program through creation of incentive programs, tools and training.

Parsippany, NJ, US

• Lead global team responsible for program design and driving member acquisition and engagement for the award winning Wyndham Rewards Program.
• Launch new value proposition for loyalty program based on competitive landscape and customer insights to deepen engagement including: customer research, program design, branding, marketing.
• Develop lifecycle marketing strategy to drive member engagement across digital and traditional marketing channels including email, web, paid, call center and on-property.
• Create multi-channel strategies to drive new members
• Manage key program benefits and innovation of the Wyndham Rewards Loyalty Program
• Advance segmentation and mutli-channel treatment strategy to deliver a personalized and holistic member experience

Basking Ridge, NJ, US

• Led 100+ person organization of marketing professionals responsible for acquiring new customers and deepening loyalty for the Wireless Consumer Business.
• Developed end to end lifecycle marketing strategy to inspire usage and grow connections across digital and traditional marketing channels including email, web, direct mail and telechannels.
• Developed new loyalty program to drive engagement and customer loyalty and reduce churn.
• Acquired new customers through multi-channel campaigns across customer segments.
• Led Analytics team in optimizing propensity models, analyzing customer insights, developing targeting strategy and implementing targeted marketing treatments.
• Developed best in class CRM capabilities and drove continuous optimization through analytics and reporting and evolution of marketing platform and processes.

New York, NY, US

• Led global team responsible for defining the customer experience for B2B and International B2C lines of Business for American Express to drive engagement and loyalty.
• Defined end to end customer treatment strategy across key segments by understanding customer needs and creating robust solutions, tools, marketing and messaging strategy.
• Led value generation strategy for global servicing centers to drive improved experience through needs based, consultative customer service approach resulting in double digit revenue growth.
• Advanced American Express' Relationship Care (SM) Service philosophy through implementation of key principles, change management and training approach across global service centers.
• Drove improvements in the Digital servicing experience to improve customer satisfaction and reduce inbound call volume by 10%.

New York, NY, US

• Responsible for lead generation, acquisition, marketing and customer experience. Led key marketing channels including inbound and outbound call center acquisition, fields sales, tradeshow and digital prospect marketing.
• Set strategic vision and lead organization in end to end acquisition strategy including segmentation, sales enablement, marketing and E2E customer experience across external partner sites and internal proprietary.
• Develop and launch end to end digital marketing platform for lead generation, prospect nurturing and conversion across the customer lifecycle.
• Identify and launch new acquisition channels and partnerships to accelerate growth.
• Launched OPEN Business lounge at 3 major Convention Centers and drove transformation of tradeshow channel and brand activation strategy at over 300 tradeshows nationwide.
• Scaled proprietary outbound telemarketing sales team from 8 to over 200 customer service professionals across 2 locations including: hiring, tool selection & implementation, training and incentives.

New York, NY, US

• Lead end to end B2B Retention efforts including strategy development, customer experience, digital marketing, direct mail and telemarketing.
• Lead inbound At Attrition telemarketing program including segmentation, dialogue strategy and digital experience
• Drive innovation by expanding retention efforts upstream through pre-attrition treatments and improved customer experience resulting in lower attrition rates.
• 2012 Winner of Chairman’s Award for Innovation

New York, NY, US

• Director, Best Customer Strategy, Customer Marketing & ExperienceLead team in developing and implementing strategic initiatives to drive loyalty among top customers.
• Lead development of a best customer loyalty strategy and launched breakthrough, high touch loyalty platform.
• Partner with key stakeholders to create and launch a Customer Advisory Board.
• Leverage customer insights in the development of high level strategies to deliver differentiated servicing across key themes.

New York, NY, US

• Lead team to drive growth and loyalty through new product development, direct marketing, pricing and reengineering.
• Lead new product development for next generation Credit Card through needs analysis, portfolio analysis, market research, concept testing, product design & positioning.
• Manage pricing strategy for small business portfolio of cards
• Manage cross functional team in balance transfer marketing initiatives to drive growth in direct mail, online and phone channels including creative development, pricing, targeting, customer experience and marketing.
• 2007 Winner of Chairman’s Award for Innovation

New York, NY, US

• Manage portfolio of products to drive acquisiton and spend growth through launch of new products, loyalty campaigns and direct marketing.
• Lead all aspects of cash back portfolio of cards – developed strategic initiatives across acquisition, retention, customer service, new product development and pricing which resulted in 33% acquisition growth.
• Created and launched acquisition and loyalty campaigns including - introductory incentives, and loyalty campaigns across channels including DRTV, print advertising, direct mail, online, telemarketing and.
• 2006 Recipient of President’s Club Leadership Award

New York, NY, US

• Led marketing initiatives for Small Business Travel portfolio including online, advertising, direct mail, telemarketing, and new product development
• Developed acquisition and communications strategy for salesforce across multi channels including: advertising, online and PR initiatives.
• Developed lead generation programs to drive growth
• Created and launched new travel platform for mid-size businesses
• 2003 Ambassador Award Winner and Chairman’s Award for Innovation

Mba, Marketing And Finance

Ba, English