Aldine Shamir Email and Phone Number
New York, NY, US
Aldine Shamir's Location
New York City Metropolitan Area, United States, United States
Aldine Shamir's Contact Details
Aldine Shamir work email
- Valid
- Valid
- Valid
Aldine Shamir personal email
n/a
Aldine Shamir phone numbers
About Aldine Shamir
Accomplished Digital Marketing and CRM Leader with expertise in acquisition, loyalty and customer experience. Data driven marketer across digital and traditional channels. Deep expertise in building and launching award-winning loyalty programs. Proven track record creating transformational strategies that deliver bottom line results. Extensive experience leading global cross functional teams and attracting, developing & retaining talent.Specialties: Acquisition ● Customer Retention ● Customer Experience ● Business Strategy ● P+L Management ● Digital Marketing ● Direct Marketing ● Integrated Marketing ● Product Management ● Product Development ● Telemarketing ● Financial Forecasting ● Team Leadership ● Operations ● Pricing ● Agency & Partner Management ● Consulting ● Strategic Planning ● Business Analysis ● Lead Generation ● Sales Strategy ● Events ● Strategy ● CRM ● Loyalty Marketing ● Rewards Program Innovation ● Marketing Automation ● Salesforce.com ● Sales Enablement
Aldine Shamir's Current Company Details
Goodrx
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SVP, Customer Marketing and Experience
New York, NY, US
- Website:
- goodrx.com
- Employees:
- 1162
Aldine Shamir Work Experience Details
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Svp, Customer Marketing And ExperienceGoodrxNew York, Ny, Us
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Svp, Customer Marketing & ExperienceGoodrx Apr 2023 - PresentSanta Monica, UsLead team responsible for CRM, Lifecycle Marketing and Customer Service across B2C and B2B• Advance customer segmentation strategy leveraging data and insights to drive personalization through a robust lifecycle marketing strategy• Execute multi-year CRM technology and infrastructure roadmap including implementation of new tools and processes.• Support key product feature launches and enhancements through impactful marketing campaigns.• Advance call center experience to deliver an elevated customer experience.
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Vp Of CrmGoodrx Apr 2021 - Apr 2023Santa Monica, UsLead team responsible for CRM and lifecycle marketing for B2C and B2B across digital channels • Develop and manage execution of multi-channel engagement marketing including transactional messaging, lifecycle marketing, incentives & promotions and retention. • Create and execute on multi-year CRM technology roadmap to drive increased personalization and elevated experience.• Leverage data and insights to create robust customer segmentation and implement end to end lifecycle marketing strategy across audiences and channels.• Partner with product and engineering team on marketing launch of new products and value propositions.
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Group Vice President, Global Head Of Customer Marketing And ExperienceWyndham Hotels & Resorts 2019 - 2021Parsippany, Nj, UsLead team responsible for multi-channel marketing strategy to drive acquisition and engagement across the Wyndham Hotels & Resorts porftoflio including segmentation strategy, direct marketing, CRM and promotions• Develop and execute holistic retailing & promotions strategy including loyalty offers, sales and value added messaging and marketing across both online and offline channels.• Define end to end customer treatment strategy across key segments by understanding customer needs and creating robust solutions, tools, marketing and messaging strategy.• Lead end to end CRM technology roadmap development and implementation to deliver marketing efficiencies and enable personalization at scale.• Create best in class lifecycle marketing campaigns to drive engagement across key inflection points in the customer journey – onboarding, engagement, retention and winback.• Develop holistic field engagement strategy for both on property and call centers to engage front line and guests in loyalty program through creation of incentive programs, tools and training. -
Vice President, Crm And Loyalty Program InnovationWyndham Hotels & Resorts 2018 - 2019Parsippany, Nj, UsLead global team responsible for program design and driving member acquisition and engagement for the award winning Wyndham Rewards Program. • Launch new value proposition for loyalty program based on competitive landscape and customer insights to deepen engagement including: customer research, program design, branding, marketing.• Develop lifecycle marketing strategy to drive member engagement across digital and traditional marketing channels including email, web, paid, call center and on-property.• Create multi-channel strategies to drive new members • Manage key program benefits and innovation of the Wyndham Rewards Loyalty Program• Advance segmentation and mutli-channel treatment strategy to deliver a personalized and holistic member experience• Lead hotel engagement strategy to drive on property member experience and enrollments • Develop best in class CRM processes and launch key capabilities
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Vice President, Crm & LoyaltyVerizon Wireless 2016 - 2017Basking Ridge, Nj, UsLed 100+ person organization of marketing professionals responsible for acquiring new customers and deepening loyalty for the Wireless Consumer Business. • Developed end to end lifecycle marketing strategy to inspire usage and grow connections across digital and traditional marketing channels including email, web, direct mail and telechannels.• Developed new loyalty program to drive engagement and customer loyalty and reduce churn.• Acquired new customers through multi-channel campaigns across customer segments.• Led Analytics team in optimizing propensity models, analyzing customer insights, developing targeting strategy and implementing targeted marketing treatments.• Developed best in class CRM capabilities and drove continuous optimization through analytics and reporting and evolution of marketing platform and processes.• Launched dedicated Top Customer Retention call center team to advance customer experience and mitigate churn. -
Vice President, Global Customer Experience & Engagement StrategyAmerican Express 2015 - 2016New York, Ny, UsLed global team responsible for defining the customer experience for B2B and International B2C lines of Business for American Express to drive engagement and loyalty.• Defined end to end customer treatment strategy across key segments by understanding customer needs and creating robust solutions, tools, marketing and messaging strategy.• Led value generation strategy for global servicing centers to drive improved experience through needs based, consultative customer service approach resulting in double digit revenue growth.• Advanced American Express' Relationship Care (SM) Service philosophy through implementation of key principles, change management and training approach across global service centers. • Drove improvements in the Digital servicing experience to improve customer satisfaction and reduce inbound call volume by 10%. -
Vice President, Marketing, Acquisition And Customer ExperienceAmerican Express 2012 - 2015New York, Ny, UsResponsible for lead generation, acquisition, marketing and customer experience. Led key marketing channels including inbound and outbound call center acquisition, fields sales, tradeshow and digital prospect marketing channels.• Set strategic vision and lead organization in end to end acquisition strategy including segmentation, sales enablement, marketing and E2E customer experience across external partner sites and internal proprietary telemarketing team.• Develop and launch end to end digital marketing platform for lead generation, prospect nurturing and conversion across the customer lifecycle.• Identify and launch new acquisition channels and partnerships to accelerate growth.• Launched OPEN Business lounge at 3 major Convention Centers and drove transformation of tradeshow channel and brand activation strategy at over 300 tradeshows nationwide.• Scaled proprietary outbound telemarketing sales team from 8 to over 200 customer service professionals across 2 locations including: hiring, tool selection & implementation, training and incentives.
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Director Of Customer Retention & LoyaltyAmerican Express 2010 - 2012New York, Ny, UsLead end to end B2B Retention efforts including strategy development, customer experience, digital marketing, direct mail and telemarketing. •Lead inbound At Attrition telemarketing program including segmentation, dialogue strategy and digital experience •Drive innovation by expanding retention efforts upstream through pre-attrition treatments and improved customer experience resulting in lower attrition rates.•2012 Winner of Chairman’s Award for Innovation
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Director - Customer Loyalty And Engagement StrategyAmerican Express 2009 - 2010New York, Ny, UsDirector, Best Customer Strategy, Customer Marketing & ExperienceLead team in developing and implementing strategic initiatives to drive loyalty among top customers.•Lead development of a best customer loyalty strategy and launched breakthrough, high touch loyalty platform.•Partner with key stakeholders to create and launch a Customer Advisory Board.•Leverage customer insights in the development of high level strategies to deliver differentiated servicing across key themes.
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Director Of Lending & Pricing Strategy And TransformationAmerican Express 2006 - 2009New York, Ny, UsLead team to drive growth and loyalty through new product development, direct marketing, pricing and reengineering. •Lead new product development for next generation Credit Card through needs analysis, portfolio analysis, market research, concept testing, product design & positioning. •Manage pricing strategy for small business portfolio of cards•Manage cross functional team in balance transfer marketing initiatives to drive growth in direct mail, online and phone channels including creative development, pricing, targeting, customer experience and marketing channel growth.•2007 Winner of Chairman’s Award for Innovation
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Senior Manager, Small Business Cash Back Credit CardsAmerican Express 2004 - 2006New York, Ny, UsManage portfolio of products to drive acquisiton and spend growth through launch of new products, loyalty campaigns and direct marketing.•Lead all aspects of cash back portfolio of cards – developed strategic initiatives across acquisition, retention, customer service, new product development and pricing which resulted in 33% acquisition growth.•Created and launched acquisition and loyalty campaigns including - introductory incentives, and loyalty campaigns across channels including DRTV, print advertising, direct mail, online, telemarketing and consultative/direct sales•2006 Recipient of President’s Club Leadership Award
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Manager, Marketing Strategy - Business TravelAmerican Express 2002 - 2004New York, Ny, UsLed marketing initiatives for Small Business Travel portfolio including online, advertising, direct mail, telemarketing, and new product development •Developed acquisition and communications strategy for salesforce across multi channels including: advertising, online and PR initiatives.•Developed lead generation programs to drive growth•Created and launched new travel platform for mid-size businesses•2003 Ambassador Award Winner and Chairman’s Award for Innovation
Aldine Shamir Skills
Product Management
Loyalty Programs
Pricing
Direct Marketing
Product Development
Partner Management
Customer Retention
Customer Acquisition
Financial Services
Credit Cards
Relationship Management
Loyalty Marketing
Analytics
Customer Experience
Database Marketing
Marketing
Marketing Strategy
Leadership
Strategy
Salesforce.com
Cross Functional Team Leadership
Segmentation
Digital Marketing
Lead Generation
Crm
B2b
Online Marketing
Business Development
Pricing Strategy
Business To Business
Customer Relationship Management
Aldine Shamir Education Details
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Nyu Stern School Of BusinessMarketing And Finance -
Binghamton UniversityEnglish
Frequently Asked Questions about Aldine Shamir
What company does Aldine Shamir work for?
Aldine Shamir works for Goodrx
What is Aldine Shamir's role at the current company?
Aldine Shamir's current role is SVP, Customer Marketing and Experience.
What is Aldine Shamir's email address?
Aldine Shamir's email address is al****@****exp.com
What is Aldine Shamir's direct phone number?
Aldine Shamir's direct phone number is (212) 640*****
What schools did Aldine Shamir attend?
Aldine Shamir attended Nyu Stern School Of Business, Binghamton University.
What skills is Aldine Shamir known for?
Aldine Shamir has skills like Product Management, Loyalty Programs, Pricing, Direct Marketing, Product Development, Partner Management, Customer Retention, Customer Acquisition, Financial Services, Credit Cards, Relationship Management, Loyalty Marketing.
Who are Aldine Shamir's colleagues?
Aldine Shamir's colleagues are Jeroen Van Meijgaard, Sss Rgergr, Autumn Dewey, Sabrina M Fish, Stephanie Teran, Kevin Reeds, John Paul.
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