Alejandro H. Email & Phone Number

Boston, Massachusetts, United States

• Establish and foster a culture that prioritizes and promotes UX within the organization• Drive innovation and encourage a user-centered approach to product development• Provide leadership and guidance to the UX team, ensuring alignment with company goals and objectives

Boston, Massachusetts, United States

Lead projects aimed at improving usability on the platform. I utilize research, user feedback, and collaboration to identify pain points and develop innovative solutions. As a result, I was tasked with expanding the team to achieve scalability and gain market share.

Boston, Massachusetts, United States

Introduced virtual design sprints for the company, using unconventional but successful methods to recreate the in-person design sprint experience. Through these sprints, I had the opportunity to shape the roadmap, fostering innovation for the future years.

Cambridge, Ma

An independent freelancer working for various clients in the Boston area. I meet with clients on a weekly or as-needed basis. I would assist in completing large projects, which include design sprints, trade show prototype testing, medical device prototyping and testing, and more. If you would like to see a full list of my clients, please let me know.

Waltham, Ma

• Building a design system in Sketch. Where collaboration with four other designers is done using separate libraries for color, type, and icons to build seamless components that can be used across different products. • Working with front end developers to provide design system specifications that be used for angular component based on the core principles of color, type, spacing, and icons.

Remote

Built an interactive experience to train agents to have more empathy. Using 3 different scenarios with quizzes and interactive videos agents receive an overall score.

Boston, Massachusetts

• Collaborated closely with product managers, engineers, and other stakeholders throughout our organization, from research and ideation through launch • Built rapid prototypes using Invision Studios & Atomic to communicate and test complexideas about visual, interactive, and user-centered experience design principles.• Created and maintained a design system of reusable components optimized for usabilityto improve scrum deployments and easily create A/B test for better conversion.

Wilmington, Ma

• Worked with multiple brands: Delta, Hilton, Orbtiz, Cheap Tickets, Cheap Caribbean and Spirit Air, to make email and web sites. Worked closely with the cruise industry and former brands to deliver seamless customer experience.• Developed a twenty-brand email automation program, which enabled responsive email creation across multiple brands using single sourced HTML code to expedited the process by facilitating A/B testing and further enhancements across 20 brands. • Utilized SQL data to calculate points, miles, and rewards program dollars dynamically, This enabled live data to customers and aided in a 13% conversion in emails.

Lexington, Ma

• Designed & coded landing pages coded for SEO Values. Optimized and created mobile-friendly pages to generate impactful revenue producing experiences. Implemented A/B testing code to drive revenue sales 4% year over year.• Worked closely with top brands like Keds, Saucony, Striderite, and Sperry to build memorablebrand experiences for across Ecom, brick, and mortar and sales force.

Wore many hats as a Graphic Designer. Duties Included but not limited to color correction, photo manipulation, page layout, e-mail marketing and made everything to do with the entire catalog production process. When I was with company I started the current design catalog improving the photography, layout and cut cost in half by finding an innovative way of print.

Freelance work where main function was help build the package design for the product.