Focused on the cross-border e-commerce industry, served as the primary contact window for major clients, incl. Shopify, Amazon Global Selling, Maersk, PayPal and Payoneer etc., specilized in B2B marketing, product and partnership comms, merchant education and customer acquisition. Provided social retainer and project services as below.• Lead several new biz pitch, key wins incl. Shopify, Maersk and Payoneer.• Planned and implemented social communication strategies, content development and platform operations for several accounts. Interviewed senior executives and developed a series of indepth success seller stories of China's leading overseas brands.• Planned and executed social promotion of PayPal RMB Transfer by leveraging influencer colloboration to build reputation and boost awareness, achieving 11.4M views and 46K engs.• Led media RSVP and onsite management for Bosch Shanghai's new R&D center opening event.• Used data platform to perform social listening reports, tracking comm performance, competitor analysis and user reviews for Sony.