2024-Present: Central Product Platform, Cross Meta Design Tools, Generative AI2023-2024: Central Product Platform, Central Efficiency Lead Data Scientist2022-2023: Machine Learning Foundations, Meta Business Group DS

I advise companies on data and product strategy.

Second data science hire, worked on building the core product. Revamped ARR reporting to support new enterprise GTM motions. Developed company key activation KPI. Educated engineering and marketing partners on experimental best practices, implemented experimental templates and reviews to improve outcomes. Analyzed product usage data, developed strategic recommendations that led to measurable increases in customer acquisition and retention.

• SMB Analytics• Provided data science and measurement support to long tail advertiser program, focusing on messaging.• Identified early growth of messaging ads products, becoming subject matter expert. Recommendations led to significant reallocation of resources to take advantage of trends.• Leveraged techniques such as propensity score matching and regression to demonstrate incremental value of new product adoption• Previously led data science for launch of Facebook Community Boost (now Boost with Facebook), including developing new sentiment metrics, proposing and launching experiments, and tracking results• Designed goals, metrics, KPIs, and experimental framework for evaluating success of major business initiatives, getting buy-in from senior (VP-level) leadership• Responsible for deriving data driven insights, communicating findings, and driving impactful strategies to grow Facebook SMB advertiser ecosystem• Acted as central data science POC for global cross-functional partners, supporting and evangelizing experimentation and rigorous measurement• Built infrastructure (data pipelines, reporting, dashboards, etc) to support experimentation and track progress towards goals

Formerly Survata. Led growth, analytics, and online marketing. Responsible for building profitable search marketing campaign, launching new channels, identifying & acquiring high LTV customer segments, etc. Also did a lot of other stuff as an early hire at a scrappy startup.

Managed $XXM+ in profitable combined search and social ad spend. Launched Facebook ads, creating new, high LTV acquisition channel. Learned SQL, took over marketing measurement.