Upwave

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Upwave is the Brand Outcomes Measurement Platform. We are the only company entirely focused on measuring and optimizing the Brand Outcomes driven by advertising. Brand campaign measurement is our only line of business (not a side hustle), and we have measured over one trillion ad impressions for 1,000+ advertisers. Upwave brings science to top-of-funnel–measuring Brand Lift, validating Brand Reach, and surfacing Brand Optimization opportunities in one, dynamic platform. With cross-channel brand measurement for CTV, Digital, Social, Linear, Addressable, Retail Media, Streaming Audio and more, Upwave maximizes the effectiveness of brand spend. Our customers are Fortune 500 brands, the largest global advertising agencies, and media publishers and platforms across the media landscape. We are backed by leading investors (Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, Conductive Ventures, leading MarTech founders).

Company Details

Employees
58
Founded
-
Address
642 Harrison St, San Francisco,california 94107,united States
Phone
+1 (800) 736–0025
Email
co****@****ave.com
Industry
Software Development
NAICS
Software Publishers
Website
upwave.com
Keywords
Ad Research, Market Research, Customer Research, Ad Effectiveness, Audience Segment Validation, Audience Profiling, Ad Testing, Brand Trackers, Brand Lift, Demand Testing, Ad Measurement, Bid Optimization, Ad Measurement, Brand Measurement.
HQ
San Francisco, California
Competitors
The Trade Desk, Middesk, iSpot, DoubleVerify, TVision, Cint, VideoAmp, Roku, Leopard, Adelaide.
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Upwave Questions

News

Upwave Wins “Generative AI Innovation Award” at 8th Annual AI Breakthrough Awards - Yahoo Finance

Upwave Wins “Generative AI Innovation Award” at 8th Annual AI Breakthrough Awards Yahoo Finance

UPDATE -- Upwave Welcomes Peter Daboll to its Advisory Program - GlobeNewswire

UPDATE -- Upwave Welcomes Peter Daboll to its Advisory Program GlobeNewswire

Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes - PR Newswire

Innovid Partners With Upwave to Optimize CTV Advertising to Brand Outcomes PR Newswire

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