Principal
CurrentKnotSimpler is the corporate entity through which I'm providing outsourced, consulting, contract, and fractional services. For advisory and board roles, I'll still just be me.
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@comscore.com
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Josh Chasin is listed as Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven measurement/research/analytics/data/storytelling executive, leader, and creator at KnotSimpler, Inc., based in New York, United States. AeroLeads shows a work email signal at comscore.com, phone signal with area code 212, 703, and a matched LinkedIn profile for Josh Chasin.
Josh Chasin previously worked as Principal at Knotsimpler, Inc. and Member, Advisor Program at Upwave. Josh Chasin holds Mba Cum Laude, Marketing Management from Pace University - Lubin School Of Business.
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Josh Chasin is currently Principal of KnotSimpler, and a member of several advisory boards. From 2020-2024 he sereved as Chief Measurability Officer at VideoAmp, focusing on the development of the next generation of cross-platform measurement. Immediately prior, Josh spent 14 years at Comscore as Chief Research Officer, where he steered the Media Metrix digital measurement service and the vCE campaign measurement service to Media Rating Council accreditation, and to positions of industry marketplace leadership. He also oversaw the development of Comscore’s Total Home Panel and the launch of Comscore’s mobile panels, and led the Comscore TV Product Group.Prior to that, he operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo. Josh is a 35-plus year market research and audience measurement veteran who experienced in all facets of design, development and implementation of syndicated and custom research. He has been involved in the executive management and oversight of audience measurement services for all major media. He spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, a pioneering online research company.Josh has a Bachelor of Science degree in Marketing from NYU, and an MBA Cum Laude in Marketing Management from Pace University. He belongs to a number of industry councils and organizations, is a frequent public speaker, and was a regular contributor to Mediapost’s Online Metrics Insider column. He was a member of the Advertising Research Foundation’s Board of Directors, and their Board of Trustees. He is a past President of the Market Research Council.Josh was the winner of the Advertising Research Foundation's prestigious Erein Ephron Demystification Award in 2020. He was an Advertising Age Media Maven in 2012.Josh's liner notes for the Allman Brothers Band's 2004 DVD, Live From the Beacon Theater, earned him a gold and platinum record from the Recording Industry Association of America. Specialties: cross-platform currency measurement, executive management, marketing, strategy, disentanglement, research, audience measurement, syndicated research, storytelling, writing, speaking, public speaking, communicating, persuading, building consensus, engendering trust.
Listed skills include Analytics, Market Research, Marketing Research, Marketing Strategy, and 43 others.
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New York/Point Lookout, Ny, Ny, Us
KnotSimpler is the corporate entity through which I'm providing outsourced, consulting, contract, and fractional services. For advisory and board roles, I'll still just be me.
San Francisco, California, Us
Upwave is on a mission to redefine brand measurement, and bring science to the top-of-funnel.
The company of Bills Harvey and McKenna, developers of Driver Tags, a taxonomy for tying resonance across conumers, content, and creative, to sales effects. Can you believe I'M advising THEM?
New York, Ny, Us
Adelaide is an exciting company in the attentiveness space, providing metrics that quantify the attentiveness of media content. In today's hyper-fragmented media environment, the quality of content, and the cognitive experience the consumer has with this content, is an essential component of effective media planning.
Delighted to be working with FutureSight by MediaStruction to democratize msrketing science for mid-sized, local, and regional advertisers.
New York, New York, Us
Member of the Board of Directors of the Advertising Research Foundation; 3-year term commencing, December 2016.
Los Angeles, California, Us
Took VideoAmp from one of a cluster of TV researchers, to being the preeminent "alternative currency" provider, in 3.5 years. Developed methodology; interfaced with the industry, drove sales, and generally put VideoAmp on the map as a major league audienbce measurement provider to be reckoned with.To quote Founder and CEO Ross McCray: "Dude, you have the best job here! You work with Product! You work with data science! You work with Sales! You work with Marketing! You work with Corp Dev!"And he was right. I did. During my tenure at VideoAmp I took my job as,"winning at currency." And I did whatever was necessary to accomplish that goal. When I walked in they weren't a player. When I walked out they were the leading "new currency." And they still are.
Honored to have served as an officer for perhaps the most prestigious market research organization in the US. I was secretary/treasurer in 2018-19; Vice President in 2019-20; President in 2020-21; and Past President in 2021-22. Others who have served include Roper, Gallup, Starch, and Crossley.
Reston, Va, Us
Responsible for research and methodological excellence in comScore's measurement offerings, across TV, digital, and Platform. Directly oversee panel team and Media Standards Compliance team (which is responsible for, among other things, our Media Rating Council audits/accreditations.) Represent Comscore to our customers (including the world's largest and best TV and digital enterprises), as well as to industry bodies and associations. Frequent public speaker and writer.
New York, Ny, Us
Provided strategic, marketing, business development, and analytic services in a regular, ongoing basis as an external consultant.
Warp Speed Marketing is the corporate entity I created to provide outsourced services for information companies, media companies, advertisers, and agencies:--Retained to help develop new audience measurement services for out-of-Home and Internet streaming--Serrved as research consultant to the Online Publishers Association--Consulted for Symmetrical Resources on repositioning of Simmons after their acquisition of the company--Developed corporate Research Quality Strategic Plans for two major providers of audience measurement--Provided consultation on positioning and strategic planning for major information companies--Spearheaded an advertiserr new business initiative for a provider of syndicated and custom marketing and media information--Developed , researched, authored and published White Papers, research papers, and studies for several companies--Served as featured speaker at annual client user conference for a major multi-media research comopany.
Brought in by Symmetrical Resources when they purchased Simmons from Kantar; successfully oversaw rapid repositioning of the company, from failed print ratings service to innovative consumer intelligence provider.
Northstar Interactive was a nascent online research company, pioneering many of the techniques in online research that today are considered commonplace. I began as a consultant to the company, then joined formally as CEO when the founder moved on; I helped the owners to successfully sell the company.
Columbia, Md, Us
--Architect and owner of company strategic plan--Identified and spearheaded new business opportunities, including comapny's first foray online--Managed RetailDirect from standing start to 44-market rollout and profitability in 3 years (fastest-ever rollout of syndicated local market media research service)--Represented Arbitron's research metods to leaders in the advertiser and agency media research community
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Josh Chasin works for KnotSimpler, Inc..
Josh Chasin is listed as Ephron Award winner * Ad Age Media Maven * Champion and architect of alternative cross-platform media currencies * Proven measurement/research/analytics/data/storytelling executive, leader, and creator at KnotSimpler, Inc..
AeroLeads has found 2 work email signals at @comscore.com for Josh Chasin at KnotSimpler, Inc..
AeroLeads has found 3 phone signal(s) with area code 212, 703 for Josh Chasin at KnotSimpler, Inc..
Josh Chasin is based in New York, United States while working with KnotSimpler, Inc..
Josh Chasin has worked for Knotsimpler, Inc., Upwave, Research Measurement Technologies, Inc., Adelaide, and Futuresight.
You can use AeroLeads to view verified contact signals for Josh Chasin at KnotSimpler, Inc., including work email, phone, and LinkedIn data when available.
Josh Chasin holds Mba Cum Laude, Marketing Management from Pace University - Lubin School Of Business.
Josh Chasin is listed with skills including Analytics, Market Research, Marketing Research, Marketing Strategy, Audience Measurement, Advertising Research, Digital Media, and Media Research.
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