Advertising Research Foundation (Arf)

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The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

Company Details

Employees
186
Founded
-
Address
432 Park Avenue South, New York,new York 10016,united States
Phone
(212) 751-5656
Email
he****@****arf.org
Industry
Advertising Services
NAICS
Marketing Consulting Services
Website
thearf.org
Keywords
Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, Young Professionals.
HQ
New York, New York
Competitors
TruStage, MAKERS Women, Media Rating Council, The Vault, IBM, Forté Foundation, IAB, Advertising Specialty Institute, Coalition for Innovative Media Measurement (CIMM), Advertising Week.
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News

Toyota Motor North America Takes Top Honors as Grand Winner of 2025 ARF David Ogilvy Awards - Yahoo Finance

Toyota Motor North America Takes Top Honors as Grand Winner of 2025 ARF David Ogilvy Awards Yahoo Finance

The Advertising Research Foundation Announces 2025 ARF David Ogilvy Awards Finalists - Yahoo Finance

The Advertising Research Foundation Announces 2025 ARF David Ogilvy Awards Finalists Yahoo Finance

Mastercard's Raja Rajamannar Named 2025 ARF CMO Award Winner - Yahoo Finance

Mastercard's Raja Rajamannar Named 2025 ARF CMO Award Winner Yahoo Finance

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research - GlobeNewswire

The Advertising Research Foundation Unveils a New Resource for Using AI in Advertising Research GlobeNewswire

Daily Research News Online no. 36857 - ARF Says TV Household Definition Change More Urgent - MrWeb

Daily Research News Online no. 36857 - ARF Says TV Household Definition Change More Urgent MrWeb

Samsung’s “Unfold Your World” Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards - Business Wire

Samsung’s “Unfold Your World” Campaign Named Grand Winner of the 2023 ARF David Ogilvy Awards Business Wire

Structural elucidation of how ARF small GTPases induce membrane tubulation for vesicle fission - PNAS

Structural elucidation of how ARF small GTPases induce membrane tubulation for vesicle fission PNAS

Comparative mutant analyses reveal a novel mechanism of ARF regulation in land plants - Nature

Comparative mutant analyses reveal a novel mechanism of ARF regulation in land plants Nature

The Role of ARF Family Proteins and Their Regulators and Effectors in Cancer Progression: A Therapeutic Perspective - Frontiers

The Role of ARF Family Proteins and Their Regulators and Effectors in Cancer Progression: A Therapeutic Perspective Frontiers

Immunity-linked genes are stimulated by a membrane stress pathway linked to Golgi function and the ARF-1 GTPase - Science | AAAS

Immunity-linked genes are stimulated by a membrane stress pathway linked to Golgi function and the ARF-1 GTPase Science | AAAS

Structural Dynamics Control Allosteric Activation of Cytohesin Family Arf GTPase Exchange Factors - ScienceDirect.com

Structural Dynamics Control Allosteric Activation of Cytohesin Family Arf GTPase Exchange Factors ScienceDirect.com

Daily Research News Online no. 34779 - ARF Kicks Off 'Attention Validation Initiative' - MrWeb

Daily Research News Online no. 34779 - ARF Kicks Off 'Attention Validation Initiative' MrWeb

The Advertising Research Foundation Unveils Findings From - GlobeNewswire

The Advertising Research Foundation Unveils Findings From GlobeNewswire

An ARF gene mutation creates flint kernel architecture in dent maize - Nature

An ARF gene mutation creates flint kernel architecture in dent maize Nature

Transcriptional regulation of INK4/ARF locus by cis and trans mechanisms - Frontiers

Transcriptional regulation of INK4/ARF locus by cis and trans mechanisms Frontiers

The Arf GTPase-activating protein ASAP1 regulates the actin cytoskeleton - PNAS

The Arf GTPase-activating protein ASAP1 regulates the actin cytoskeleton PNAS

Daily Research News no. 29983 - ARF Launches RCT Cross-Platform Ad Impact Study - printer-friendly - MrWeb

Daily Research News no. 29983 - ARF Launches RCT Cross-Platform Ad Impact Study - printer-friendly MrWeb

Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards - GlobeNewswire

Ogilvy UK “Say Maaate to a Mate” Campaign Wins Grand at the 2024 ARF David Ogilvy Awards GlobeNewswire

Molecular mechanisms of Sar/Arf GTPases in vesicular trafficking in yeast and plants - Frontiers

Molecular mechanisms of Sar/Arf GTPases in vesicular trafficking in yeast and plants Frontiers

An ARF GTPase module promoting invasion and metastasis through regulating phosphoinositide metabolism - Nature

An ARF GTPase module promoting invasion and metastasis through regulating phosphoinositide metabolism Nature

Formation of ArF from LPdAr(F): Catalytic Conversion of Aryl Triflates to Aryl Fluorides - Science | AAAS

Formation of ArF from LPdAr(F): Catalytic Conversion of Aryl Triflates to Aryl Fluorides Science | AAAS

Myelination by signaling through Arf guanine nucleotide exchange factor - Torii - 2024 - Journal of Neurochemistry - Wiley Online Library

Myelination by signaling through Arf guanine nucleotide exchange factor - Torii - 2024 - Journal of Neurochemistry Wiley Online Library

Comprehensive analyses of the ARF gene family in cannabis reveals their potential roles in regulating cannabidiol biosynthesis and male flower development - Frontiers

Comprehensive analyses of the ARF gene family in cannabis reveals their potential roles in regulating cannabidiol biosynthesis and male flower development Frontiers

ARF GTPases and Their Ubiquitous Role in Intracellular Trafficking Beyond the Golgi - Frontiers

ARF GTPases and Their Ubiquitous Role in Intracellular Trafficking Beyond the Golgi Frontiers

It’s Getting Complicated—A Fresh Look at p53-MDM2-ARF Triangle in Tumorigenesis and Cancer Therapy - Frontiers

It’s Getting Complicated—A Fresh Look at p53-MDM2-ARF Triangle in Tumorigenesis and Cancer Therapy Frontiers

Elemental Analysis of Chinese Black Inks on Xuan Paper by ArF Laser-Excited Plume Fluorescence - ACS Publications

Elemental Analysis of Chinese Black Inks on Xuan Paper by ArF Laser-Excited Plume Fluorescence ACS Publications

Genome-Wide Identification of the ARF Gene Family and ARF3 Target Genes Regulating Ovary Initiation in Hazel via ChIP Sequencing - Frontiers

Genome-Wide Identification of the ARF Gene Family and ARF3 Target Genes Regulating Ovary Initiation in Hazel via ChIP Sequencing Frontiers

Interaction of ARF-1.1 and neuronal calcium sensor-1 in the control of the temperature-dependency of locomotion in Caenorhabditis elegans - Nature

Interaction of ARF-1.1 and neuronal calcium sensor-1 in the control of the temperature-dependency of locomotion in Caenorhabditis elegans Nature

STAT3 regulated ARF expression suppresses prostate cancer metastasis - Nature

STAT3 regulated ARF expression suppresses prostate cancer metastasis Nature

Auxin controls seed dormancy through stimulation of abscisic acid signaling by inducing ARF-mediated ABI3 activation in Arabidopsis - PNAS

Auxin controls seed dormancy through stimulation of abscisic acid signaling by inducing ARF-mediated ABI3 activation in Arabidopsis PNAS

Structural Basis for DNA Binding Specificity by the Auxin-Dependent ARF Transcription Factors - ScienceDirect.com

Structural Basis for DNA Binding Specificity by the Auxin-Dependent ARF Transcription Factors ScienceDirect.com

Intracellular CD24 disrupts the ARF–NPM interaction and enables mutational and viral oncogene-mediated p53 inactivation - Nature

Intracellular CD24 disrupts the ARF–NPM interaction and enables mutational and viral oncogene-mediated p53 inactivation Nature

Sumoylation induced by the Arf tumor suppressor: A p53-independent function - PNAS

Sumoylation induced by the Arf tumor suppressor: A p53-independent function PNAS

Divorcing ARF and p53: an unsettled case - Nature

Divorcing ARF and p53: an unsettled case Nature

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