Alec Houston Email & Phone Number

Manchester, Gb

Blackpool , Gb

Leading a team of 21 covering Data Engineering & Infrastructure, Reporting, Insight and Governance.Team Areas of Responsibility:• Customer, Product & Marketing Insight• Value Analytics - Customer Lifetime Value, Next Product Value Analysis, Pricing and Forecasting• Operations Analytics - Time and Motion studies, human process and ops platform optimisation• Modelling & Machine Learning• Reg-Reporting - reg data pipelines, data validation and data policies

London, Gb

Responsible for:* Credit Strategy Design* Data strategy development* Marketing Analytics & MI* Collections Analytics & MI* Risk Analytics & MI* Credit Strategy Technology Implementation* Credit, Analytics & MI Technology QA and Testing

Responsibilities:* Managing a team split across UK and India* Product optimisation – Analysis of product portfolios to ensure balance-sheet growth by offering recommendations to maximise accept rate and retention * Product and Marketing strategy support – Performance of market analysis using CACI, GFK FRS and pricing data to recommend marketing strategies and position products in gaps in the market * Design of product reporting – Design of data architecture and reports for the Williams & Glyn Divestment entity to track product performance, campaign effectiveness and return on investment Key

London, Gb

Responsibilities: * Financial analytics, customer lifetime value modelling and P&L forecasting * Marketing analytics across Search, PPC, TV, affiliates and lead generators * Credit strategy design, fraud policy rules and scorecard creation * Collections analytics, portfolio segmentation with targeted dialling and task prioritisation strategies

Malvern, Pennsylvania, Us

Responsibilities: * Managing a team split across London and Oxfordshire offices * Product design and optimisation * Value analytics, financial forecasting and customer lifetime value modelling* Credit strategy design* Marketing Analytics

In charge of maintenance and development of IT systems as well as the design, creation and implementation of bespoke .NET software solutions.Programming done in SQL and C#.

Taunton, Somerset, Gb

Worked on the development of fraud detection software within health insurance. Learned the basics of programming in SQL and applied knowledge of data-mining to fraud detection.