Alec Marsh Email & Phone Number

Embedded marketing manager for the Business Growth Marketing team at Meta that managed an internal agency team and collaborated with cross-functional teams to develop product go-to-market strategies, global lifecycle marketing programs, sales enablement and content at scale for Meta’s e-commerce solutions.•Spearheaded an acquisition initiative focused on an AI-powered marketing solution, generating $1B in revenue within 1 year.•Orchestrated the longest running newsletter in Meta’s history, reaching 230k sellers each month exceeding industry benchmarks with a 53% open rate and 4% click-through rate.•Partnered with Shopify to produce the highest webinar attendance in Shopify’s history with 25k registrations and 8.5k views.•Promoted from Senior Account Manager to Associate Account Director in Q4’23 for outstanding contributions.

CRM marketing team lead that oversaw the strategy and execution for demand generation and lifecycle marketing initiatives.•Led an Account Based Marketing program utilizing automated email and digital customer experience journeys to secure $50M+ contracts for Enterprise accounts.•Managed lifecycle marketing campaigns, implementing product onboarding and churn prevention strategies that increased product adoption and improved customer retention rates.•Produced newsletters at scale delivered to 1M businesses monthly across various industries, averaging an 8.7% click-to-open rate over 12 months that resulted in incremental revenue growth.

Dallas, Texas, United States

Agency channel lead that mentored 2 direct reports to develop promotional CPG shopper marketing and retail marketing programs nationwide. •Orchestrated 2 product promotions by working with cross functional teams and vendors that resulted in 200K redemptions producing $6.2 million in sales in 5 months.•Monitored 10 contracts, tracked project budgets, and forecasted monthly spend by analyzing reports for 8 clients that totaled $2 million+ annually to maximize contract allocation.•Planned and executed a 2-day 200 image photoshoot that captured all variable customer experience scenarios eliminating the need for future image purchases. •Produced 6 versions of an illustrated promotional video for a paid media campaign that generated product awareness on owned and 3rd party channels.

Dallas, Texas, United States

Promoted to agency day-to-day channel lead while maintaining all responsibilities from my previous role. •Managed multiple large-scale rebranding initiatives supporting AT&T pivoting their brand from a mobility company to an entertainment company. Transitioned brand colors within the national retail channel, and product specific marketplace positioning.•Developed store-in-store programs from conception to launch that produced 400+ experience stores for Best Buy.•Created a database across 18 stores that tracked signage compliance dates resulting in an improved automation process that increased time efficiency by 75%.

Dallas, Texas, United States

Agency day-to-day client partner that developed project timelines and led the development of creative nationwide for promotional print campaigns, in-store experiences, and retail design for Walmart, Target, Best Buy, and 11 other national retail partners across 13,000+ locations.•Established product marketing placement for POP: DIRECTV, wireless, IoT, broadband, OTT, home phone & home security automation.•Created a training video that helped increase clients and stakeholders project process knowledge that significantly reduced project turnaround times and better level-set expectations.•Researched and produced a monthly newsletter distributed to 50+ clients with shopper insights, competitor analysis, and industry updates to increase client retail knowledge.