Alec Marsh Email & Phone Number

• Embedded marketing manager for the Business Growth Marketing team at Meta that managed an internal agency team and collaborated with cross-functional teams to develop product go-to-market strategies, global lifecycle.
• Spearheaded an acquisition initiative focused on an AI-powered marketing solution, generating $1B in revenue within 1 year.
• Orchestrated the longest running newsletter in Meta’s history, reaching 230k sellers each month exceeding industry benchmarks with a 53% open rate and 4% click-through rate.
• Partnered with Shopify to produce the highest webinar attendance in Shopify’s history with 25k registrations and 8.5k views.
• Promoted from Senior Account Manager to Associate Account Director in Q4’23 for outstanding contributions.

• CRM marketing team lead that oversaw the strategy and execution for demand generation and lifecycle marketing initiatives.
• Led an Account Based Marketing program utilizing automated email and digital customer experience journeys to secure $50M+ contracts for Enterprise accounts.
• Managed lifecycle marketing campaigns, implementing product onboarding and churn prevention strategies that increased product adoption and improved customer retention rates.
• Produced newsletters at scale delivered to 1M businesses monthly across various industries, averaging an 8.7% click-to-open rate over 12 months that resulted in incremental revenue growth.

Dallas, Texas, United States

• Agency channel lead that mentored 2 direct reports to develop promotional CPG shopper marketing and retail marketing programs nationwide.
• Orchestrated 2 product promotions by working with cross functional teams and vendors that resulted in 200K redemptions producing $6.2 million in sales in 5 months.
• Monitored 10 contracts, tracked project budgets, and forecasted monthly spend by analyzing reports for 8 clients that totaled $2 million+ annually to maximize contract allocation.
• Planned and executed a 2-day 200 image photoshoot that captured all variable customer experience scenarios eliminating the need for future image purchases.
• Produced 6 versions of an illustrated promotional video for a paid media campaign that generated product awareness on owned and 3rd party channels.

Dallas, Texas, United States

• Promoted to agency day-to-day channel lead while maintaining all responsibilities from my previous role.
• Managed multiple large-scale rebranding initiatives supporting AT&T pivoting their brand from a mobility company to an entertainment company. Transitioned brand colors within the national retail channel, and product.
• Developed store-in-store programs from conception to launch that produced 400+ experience stores for Best Buy.
• Created a database across 18 stores that tracked signage compliance dates resulting in an improved automation process that increased time efficiency by 75%.

Dallas, Texas, United States

• Agency day-to-day client partner that developed project timelines and led the development of creative nationwide for promotional print campaigns, in-store experiences, and retail design for Walmart, Target, Best Buy.
• Established product marketing placement for POP: DIRECTV, wireless, IoT, broadband, OTT, home phone & home security automation.
• Created a training video that helped increase clients and stakeholders project process knowledge that significantly reduced project turnaround times and better level-set expectations.
• Researched and produced a monthly newsletter distributed to 50+ clients with shopper insights, competitor analysis, and industry updates to increase client retail knowledge.