Catarina Cheah Email & Phone Number

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Federal Territory Of Kuala Lumpur, Malaysia

Riding Pink is Malaysia’s 1st All-Women Ride App, providing pre-book ride services for women and children in Klang Valley.What I do:- Oversee end-to-end marketing functions encompassing: PR & communications, partnerships, demand/supply recruitment, community management, media planning, campaigns & branding.- Established processes and project timelines between internal and external teams, i.e: operations, customer service, tech, finance and legal. - Build relationships with major and local business partners on new product launches, campaigns, and promotions.- Developed and rolled out B2B strategies, i.e.: corporate ride solutions for female employees- Identify and improve inefficiencies, UI/UX development, and user experience in the driver & passenger app.

Kuala Lumpur, Malaysia

- Involved in end-to-end marketing functions encompassing: digital & on-ground activation, branding & campaigns, PR & communications- Developed and executed strategic campaigns with major brand partners and influencers.- Owned and launched the brand's first roadshow in Malaysia.- Managed all marketing communications and PR with dailies and tech media companies.- Worked with agency and in-house developers on UX/UI development, UAT, and deployment of a new website revamp and mobile app features from planning to execution. - Worked with cross-functional teams to launch products and bundle campaigns (postpaid & prepaid) on Yes Online Store (e-commerce).- Worked with media agency to monitor and optimize cost per acquisition.- This role reports directly to the CEO and CMO.

Kuala Lumpur, Malaysia

Brands: YES 4G (YTLC), SunLife Insurance - Managed a team of 5, established processes, and oversaw project timelines between internal and external teams.- Managed day-to-day client servicing, content strategy, and creative execution.- Developed and executed always-on content & campaigns (brand & tactical) across all digital channels.- Implemented social listening to develop monthly/quarterly brand audit reports and best practices based on the client’s business needs.- Developed competitive analysis and marketing insights for campaign strategies. - Developed media and campaign pitches for new and existing clients.

Bangsar South

Kuala Lumpur, Malaysia

Brands: Axiata Group, Axiata Digital, Moët & Chandon- Worked with a team of 5 to develop and coordinate a cohesive content strategy and creative deliverables from planning to execution- Managed project timelines and communications between internal and external teams in over 7 Southeast Asian countries - Managed day-to-day client servicing and developed brand competitive analysis for monthly/quarterly social audit-reporting.- Coordinated digital media planning, creative concept and video production for Group-led campaigns.- Worked on media and campaign pitches for new and existing clients.- Project managed website maintenance and redesign.

Malaysia

- Started as a city launcher, focused on marketing efforts and building brand awareness in expansion cities.- Built, scaled and managed Malaysia's Brand Ambassador programme and on-ground activation teams across Malaysia.- Developed rider education and use-case content to increase rider engagement and uptake.- Initiated and maintained relationships with major and local business partners on new product launches, special events and promotions Malaysia-wide.- Part of the demand team in developing and executing creative marketing initiatives across Malaysia.- Analyzed cohorts to develop and execute effective marketing strategies, which saw new growth in rider acquisition and re-engagement initiatives.

Penang, Malaysia

Covered community, lifestyle and news journalism for print and online. Scope of work included attending assigned press conferences/events to provide complete news coverage and photo materials.

Penang, Malaysia

Managed in-store boutique experience, sales and stock inventory. Received basic training in styling and retail visual management.

Bachelor Of Arts (Hons), Communication And Media Studies

Majoring in Journalism, Film, Media Cultures and New Media Publishing

Diploma, Communication And Media Studies

Activities and Societies: Creative arts society, public speaking

Certificate, High School

Activities and Societies: Athletics Team, Debate Team, Editorial Board, Boys' Brigade