Katheryn L. Olsen Email & Phone Number

Roy, Ut, Us

California, United States

Promoted to Android Brand B2C and Android Enterprise B2B, Paid Media, Operations Management & Strategy. Successfully provide strategy and campaign guidance to Product Marketing Managers within the ecosystem of Paid Media, focusing on Google Ads strategies. Coordinate with several other agencies to launch and manage paid campaigns. Successfully analyze and report on active campaigns.Train extended teams on best practices within Google Ads and Performance Max campaign type, creating and executing successful media plans, generating an increase in conversions while reducing costs per conversion to their lowest in the history of the account.Develop, launch, and pace successful paid campaigns on Google Ads using Performance Max, becoming the "Subject Matter Expert" in Performance Max best practices and campaign strategy setup.Analyze, audit, and make recommendations for improvements on consumer and enterprise paid campaigns.Successfully and efficiently managed an annual budget of over $3M, ensuring team pacing and tracking on all client projects.Manage weekly, monthly, and quarterly reports using a variety of sources, dashboards, and resources to report accurately to stakeholders.

California, United States

Small Business YouTube Team. Successfully improved overall conversion metrics for the YouTube brand, managing the EMEA region, while reducing cost per conversion 12%, year over year. Recommended media strategies that were incorporated by the Corporate Policy team and, within 6 months, those recommendations were implemented as requirements across all products.Train team on best practices, creating and executing successful media plans, generating an increase in revenue YoY of +16% this year; an increase in YoY revenue +7% in the prior year - with only 3% increase in budget.Achieve click-through rates on PPC platforms avg. 10%+ for non-branded, 22%+ for branded campaigns.Achieve conversions rates of minimum 6-12% for non-branded campaigns, 18-34% for branded campaigns.Develop, launch and pace successful PPC campaigns on Google Ads and Display.Analyze, audit and make recommendations for improvements on PPC accounts.Manage annual budget of over $7M, ensuring team pacing and tracking on all client projects.Manage weekly, monthly and quarterly reports using Google Ads dashboards.

Michigan, United States

● Achieve click through rates on PPC platforms avg. 10%+ for non-branded, 22%+ for branded campaigns.● Achieve conversions rates of minimum 5-10% for non-branded, 18-26% for branded campaigns.● Develop, launch, and budget pace successful PPC campaigns on Google Ads.● Manage annual budget of ~$2.8M, ensuring team pacing and tracking on all client projects.● Manage monthly and quarterly reports and marketing KPIs for web properties.

Kauai County, Hawaii, United States

● Achieve click through rates on PPC platforms avg. 9%+ for non-branded, 20%+ for branded campaigns.● Achieve conversions rates of minimum 3-5% for non-branded campaigns, 10-26% for branded campaigns.● Develop, launch and pace successful PPC campaigns on Google Ads.● Develop specific and strategic standardized processes for campaign launch, growth and maintenance.● Analyze, audit and make recommendations for improvements on PPC and SEO accounts.● Manage annual budget of ~$1M, ensuring team pacing and tracking on all client projects.● Manage monthly and quarterly reports.● Manage corporate performance marketing KPIs for client web properties and channels.● Notable Brands: Brut Cologne, Pert Shampoo, Infusium, Sure Deodorant, Revlon, Hot Tools, Sierra Olympic, LDWW Group, Texas Capital Bank, TIGI Bed Head, Wisteria Home Decor, WinStar Casinos.

Remote

● Achieve click through rates on PPC platforms avg. 9%+ for non-branded, 20%+ for branded campaigns.● Implemented conversion points/goals in Google Analytics for importation and tracking in Google Ads.● Achieve conversions rates of minimum 4-5% for non-branded campaigns, 8-22% for branded campaigns.● Develop, launch and pace successful PPC campaigns on Google Ads, Bing, Facebook and Instagram.● Develop specific and strategic standardized processes for campaign launch, growth and maintenance.● Analyze and make recommendations for improvements on PPC and SEO accounts.● Create internal annual and quarterly digital marketing plans to align with corporate objectives.● Manage corporate performance marketing KPIs for client web properties and channels.

Layton, Ut

● Assisted agency in earning and maintaining Google Premier Partner status.● Effectively managed PPC (AdWords & Bing) annual budget of $2.1 million.● Managed digital strategy for 25+ corporate clients digital marketing efforts including SEO/SEM.● Analyzed websites and strategized requests for proposals (RFPs and RFIs) with senior management team.● Consistently improved organic keyword positions with major search engines for clients by 3-15%.● Successfully created, managed and A/B and multivariate split tested with PPC campaigns for clients.● Used SEMrush, Raventools, Google Docs & Google Analytics for accurate SEO monthly reporting to clients.

Utah

● Developed and executed effective SEO, SEM and social media strategic online marketing goals and milestones for law firm. In the pre-launch stage, developing content for strategic organic search engine listings upon launch.● Advise on online marketing initiatives, branding, budgeting, and advertising. Advise on best practices for website elements to improve SEO/SEM and social media marketing. ● Achieved top ten Google rankings for corporate website in over 20 geo-targeted keywords, bringing the company website in line and a strong competitor in local law firms. Top Google rankings achieved within two to three months, using "white hat" organic search engine optimization and no paid advertising to achieve rankings.● Reported directly to Owner.

Utah

● Developed and published digital marketing mentoring curriculum programs and products for client companies, developing benchmarks for development and growth of online business.● Client sales presentations, expansion of current portfolio, RFPs and RFIs assessment.● Conducted user interface analysis, niche development and updates to websites, as needed.● Developed and launched effective marketing campaigns around content.● Developed and launched successful mentoring programs, webinars, online & video marketing courses.

Bachelor Of Science (B.S.), Business Administration

Activities and Societies: Nominated Board Member of Academic Intergrity - Northern Arizona University PL Program, American Marketing.

Diploma, High Honors, A.P., 3.8 Gpa

Activities and Societies: Colorguard Captain 2 yrs, Dance, Acapella Choir, National High Honor SocietyGraduated with 3.8 GPA