Joel Cleroux Email & Phone Number

Canada

As the Associate Creative Director, Copy Lead on PayPal's consumer projects, I oversee a team of four writers creating digital assets. Crafting engaging eBlasts, push notifications, landing pages, and in-app copy, I drive user engagement and conversion rates. Collaborating with cross-functional teams, I ensure brand consistency and messaging alignment for a seamless user experience.

Canada

Marks | LEGO, Cutwater, and Bausch + LombMedia.Monks | Canadian Medical AssociationJam3 | Discovery Channel Canada, Lincoln, and Jam3 (internal)OneMethod | Canadian Tire, Nicorette, and Stouffer'sThe Kitchen | Kraft HockeyvilleWe Are Social | Creemore Springs, Molson Canadian, Turbo Tax, Yokohama Tires, and TrussNectar | EversenseOne Advertising Inc. | Bruce Grey Simcoe, Dairy Farmers of Canada, Dos Equis, Fountain Tire, Nikon, and Union GasLoyalty One | Air Miles, Shell, Samsung, Goodyear, and Pizza NovaThe Hockey News | Special FeatureMe&Lewis | White SpotRhoddy Marketing | Website copyThe East End Project | Duke of Edinburgh, Moosehead Breweries, and Sonnet InsuranceThe Tite Group | Aveeno, Clean & Clear, Johnson & Johnson, and Neutrogena

On-ice head coach for adults learning to play or getting reacquainted after time away from the game.

Toronto, Ontario, Canada

CLIENTS: Amazon, LG, LinkedIn, Nike, and Walmart.

CLIENTS: Canadian Gas Association, College of Family Physicians of Canada, Elections Canada, The Ottawa Hospital Foundation, Preston Hardware, and Rivo.

Toronto, Ontario, Canada

Responsibilities include leading a redesign of internal high-level reports to senior leadership, advising senior leadership on communication best practices, building the company intranet, and supporting and facilitating internal communications.

Toronto, Ontario

CLIENTS: Budweiser, Coca-Cola, Hershey's, Princess Margaret Cancer Centre, Samsung, and Stella Artois.

Toronto, Ontario, Canada

CLIENTS: Jackson-Triggs, Kim Crawford, LCBO, Naked Grape, Nobilo Wine, Scotiabank, SVEDKA Vodka, and Travel Edge.

Toronto, Ontario

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Ottawa, Ontario, Canada

Provided social lubrication, entertainment and excellent service to anyone who walked in to Real Sports.Other glamorous duties also included: strict inventory control, cash handling and balancing (adhering to strict MLSE and AGCO guidelines), and maintaining control of patrons.

Queenstown, Otago, New Zealand

"Pro" hockey player for the Southern Stampede in New Zealand’s top hockey league. Heavy emphasis on those quotation marks. However, apart from playing for the club, I was chosen as a media mouthpiece, and to represent the team in community initiatives, as well as help coach both on and off-ice young New Zealand players. One of the greatest and most rewarding opportunities I was afforded was helping to promote and grow the burgeoning sport of hockey in an otherwise completely rugby and cricket dominated market.

Canberra, Act, Australia

This position combined two separate roles that allowed me to get my hands in a lot of delicious, delicious pies.The Public Affairs position was heavily focused on promoting Canada in Australia. It swung wildly between basic PR duties such as preparing briefing notes and background papers, as well as speech writing for the High Commissioner. It also involved creating promotional brochures, daily website maintenance, and designing content and social media platforms to provide Canadians with the most accurate and up to date information while abroad. I was also responsible for daily media monitoring coverage distributed to all mission staff in Australia, responding to public inquiries, and information requests from journalists and media outlets.The real main course came in the form of getting tapped for the Prime Minister of Canada's media team for the 2011 Commonwealth Heads of Government Meeting in Perth, Australia, I worked intimately with the PM's office to co-ordinate logistical movements of Canadian journalists covering the summit. I, along with two PMO staffers, was in charge of transportation, IT requirements and resolving any other unforeseen issues.The Education Marketing position involved networking with staff, faculty and students at Australian post-secondary institutions, and the general public. Duties included: Promoting Canadian universities by attending trade shows, education exhibitions and other outreach activities, interviewing Canadian students in Australia as well as academic and support staff for client surveys, preparing reports and marketing plans, and advising students on study opportunities in Canada.

Ottawa, Ontario, Canada

You know those forms that ask you a strange mix of general and extremely personal questions? Well if you threw it away, I knew about it and I sent someone to your house to harass you until you completed it. I was directly managing and overseeing the daily work of a team of 15 enumerators. Specific tasks included creating, planning and managing work plans, controlling and approving billable hours, creating and delegating assignments and responsibilities for enumerators. I also organized and lead training sessions for new enumerators, as well as collected, handled and shipped your sensitive and confidential answers.

Vimy Ridge Canadian National Historic Site, France

Hiking boots, knee-high wool socks, far too short forest green shorts, button down khaki shirt and a big goofy Tilley hat emblazoned with 'CANADA'. Buckle up camper, here we go!I was a battlefield tour guide at the site of one of Canada's most historic and legendary military accomplishments. After completing an intensive two-week training program in France, I was charged with delivering hour-long solo tours to groups ranging from two to 25 people. My tours varied from private VIP visits by Canadian Members of Parliament, to senior ranking military officials, to tourists on vacation, to unruly French middle school children. Other responsibilities included overseeing immediate on-site operations and visitor relations with tourists from around the world. I was also honoured with Master of Ceremony duties at the international Remembrance Day ceremonies in Brussels on November 11th for members of the armed forces from around the world. Given the diplomatic nature of the job, there was a heavy emphasis on international relations which required I sample delicious local food and drink at international functions and network with local and foreign dignitaries.

Ottawa, Ontario, Canada

Desk jockey at one of Canada's most respected polling firms. Responsibilities included presentations with clients, creative brainstorming sessions for marketing, strategic planning, communication strategies, reviewing brochures and marketing material for public circulation, proofreading, media monitoring, and data analysis and entry.

Gatineau, Quebec, Canada

Responsibilities included writing press releases, preparing media kits, coordinating media events, crafting messaging for brochures and managing brochure distribution, managing stakeholder relationships, and event planning with stakeholders.

Gatineau, Quebec, Canada

Responsibilities included writing press releases, developing strategic and organizational communication plans, completing independent project research, monitoring and updating websites and messaging.

Post-Graduate Certificate, Advertising Copywriting

Honours Bachelor Of Arts, Major In Communications, Minor In Business Administration