Following are the part of job responsibilities in Gaditek: - Planning and executing marketing strategies with the marketing team and improve them with changing market trends.- Managing social media channels of the brand and identify additional social channels for the brand to interact with its target audience.- Monitoring website analytics and improving the website as per analytics feedback and findings.- Executing and Manage PPC and Retargeting campaigns for the brands.- Working in close coordination with the Content and Editorial teams to identify and publish the right content for brand’s blog, website, and social media channels.- Bringing in ideas for the website/app improvements and coordinating with the design and development team to implement the improvements.- Coordinating with the Organic Marketing team on targets, resource requirements and the overall performance.- Improving the lead capturing process and optimizing it to improve the lead-to-customer conversion rate.- Hunting and pitching media houses and bloggers who might be interested in featuring the assigned brand.- Monitoring and get feedback from existing customers on service delivery improvement areas and to implement the ‘possible’ customer suggestions.- Building customer relationship management strategies and executing them to improve customer retention rate by maintaining a positive customer relationship.- Building partnership strategies with affiliate agencies and individual affiliates to improve the overall demand for the brand.- Monthly reporting to the supervisors on task progress and overall personal progress.