Edith Cheng

Edith Cheng Email and Phone Number

Head of Operations and Delivery @ Convincely
Melbourne, VIC, AU
Edith Cheng's Location
Greater Melbourne Area, Australia
Edith Cheng's Contact Details
About Edith Cheng

Edith Cheng is a Head of Operations and Delivery at Convincely. She possess expertise in google analytics, sem, google adwords, digital strategy, yahoo search marketing and 12 more skills.

Edith Cheng's Current Company Details
Convincely

Convincely

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Head of Operations and Delivery
Melbourne, VIC, AU
Website:
convincely.com
Employees:
24
Edith Cheng Work Experience Details
  • Convincely
    Head Of Operations And Delivery
    Convincely
    Melbourne, Vic, Au
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  • Media.Monks
    Senior Director Of Data - Engagement Management
    Media.Monks May 2024 - Present
    Melbourne, Victoria, Australia
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  • Media.Monks
    Director Of Data, Engagement Management
    Media.Monks Jan 2023 - May 2024
    Melbourne, Victoria, Australia
    View
  • Media.Monks
    Head Of Digital Marketing & Analytics, Lens10
    Media.Monks Aug 2021 - May 2024
    Melbourne, Victoria, Australia
    View
  • Mightyhive
    Head Of Digital Marketing & Analytics, Lens10 (Now Part Of Media.Monks)
    Mightyhive Oct 2020 - May 2024
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  • Lens10
    Head Of Digital Marketing & Analytics
    Lens10 Sep 2017 - Oct 2020
    Melbourne, Australia
    Lens10 is a leading analytics consultancy; we are certified service partners for Google Analytics 360 and Adobe Analytics. We have offices in Sydney, Melbourne and Vancouver, but our HQ is in Cremorne, Melbourne. As part of the senior leadership team, I help further the growth of Lens10 primarily through:- Business development with a focus on acquiring enterprise GA 360 clients- Management and growth of the analytics consulting team through skills development and process improvement- Development of Lens10's products and services- Lead Lens10's workplace culture and marketing initiatives- Provide strategic leadership and act as client engagement success manager for primary accounts- Act as subject matter expert for GA 360 and digital marketing integrations
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  • Performics Australia
    Analytics Account Director, Melbourne
    Performics Australia Feb 2017 - Aug 2017
    Melbourne, Australia
    As a result of a proven track record of increasing business revenue particularly for analytics, I was asked to head up the new Melbourne analytics team. My primary focuses in this new role have been to:- Grow revenue for analytics and other Performics products, - Create new business opportunities and work with other subsidiaries of Publicise Groupe to identify and capture growth opportunities,- Acquire and nurture analytics talent; through new hires and cross skilling existing Melbourne team members,- Create and enforce processes to ensure smooth and timely delivery of analytics projects,- Provide analytics and digital performance media consulting,- Ensure project delivery and success
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  • Performics Australia
    Digital Performance & Insights Manager
    Performics Australia Aug 2015 - Feb 2017
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  • Firstclick Consulting
    Sem & Analytics Account Manager
    Firstclick Consulting Jul 2014 - Aug 2015
    Sydney, Australia
    FirstClick Consulting is Australia's leading independent search marketing consultancy specialising in search engine optimisation (SEO), search engine marketing (SEM), conversion optimisation and digital strategy and have an extreme focus on maximising business ROI. We make money for Australia's premium brands through strategic search marketing and innovative digital marketing. Also a certified Google Analytics Premium reseller, we help clients implement first in class analytics solutions.My time is spread evenly across SEM strategy and account management and managing Analytics projects. As an SEM Account Manager I work with the SEM team to manage and implement industry-leading SEM strategies. I am responsible for ensuring KPIs and targets are met, managing budgets, reporting & analytics, account optimisation, as well as maintaining a strong working relationship with our clients. As an analytics account manager, my role ranges from client relationship management to project management to technical implementation of enterprise analytics and reporting solutions. I'm also involved in business development and scoping of new analytics and reporting projects.I am also responsible for insights reporting to clients and deriving actionable insights through in-depth analysis with the help of a variety of tools and reporting platforms such as Google Analytics, Adwords Reporting, Adthena, SimilarWeb and FirstClick Intelligence (FirstClick's proprietary web-based reporting platform). I have strong hands-on experience with Google Adwords, Bing Ads, Facebook Marketing, LinkedIn Ads, Marin; building and managing enterprise accounts and an expert in testing and optimisation to continuously improve account performance.FirstClick's performance-based approach and premium service has given me the opportunity to work across a large number of blue-chip clients including Toyota, Toyota Finance, RaboDirect, News Corp, Amaysim, Fuji Xerox & more.
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  • Firstclick Consulting
    Sem Account Manager
    Firstclick Consulting Mar 2014 - Jul 2014
    Sydney, Australia
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  • Firstclick Consulting
    Sem Specialist
    Firstclick Consulting Aug 2011 - Feb 2014
    Sydney, Australia
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  • Mercedes-Benz Australia
    Industry Based Learning (Ibl) Sales Assistant
    Mercedes-Benz Australia Oct 2010 - Feb 2011
    Sydney, Australia
    Working in the Mercedes-Benz Sydney Sales & Marketing Head Office, I worked closely with the Sales and Marketing team to provide a high level of service and support to fleet customers and the dealer network. This included:- The generation, organisation and management of dealer incentives, promotions and events.- Managing and coordinating transport and logistics for high profile Fleet accounts. - Assist the Marketing Manager in marketing functions such as the development of the new website, creation of templates, organisation of high profile events; such as the V8 Supercars and the distribution of marketing material.
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Edith Cheng Skills

Google Analytics Sem Google Adwords Digital Strategy Yahoo Search Marketing Ppc Digital Marketing Conversion Optimization Search Advertising Online Advertising Web Analytics Link Building Seo Keyword Research Omniture Organic Search Msn Adcenter

Edith Cheng Education Details

Frequently Asked Questions about Edith Cheng

What company does Edith Cheng work for?

Edith Cheng works for Convincely

What is Edith Cheng's role at the current company?

Edith Cheng's current role is Head of Operations and Delivery.

What is Edith Cheng's email address?

Edith Cheng's email address is ed****@****ing.com

What is Edith Cheng's direct phone number?

Edith Cheng's direct phone number is +614149*****

What schools did Edith Cheng attend?

Edith Cheng attended Melbourne Business School, Sydney University, Ravenswood School For Girls.

What skills is Edith Cheng known for?

Edith Cheng has skills like Google Analytics, Sem, Google Adwords, Digital Strategy, Yahoo Search Marketing, Ppc, Digital Marketing, Conversion Optimization, Search Advertising, Online Advertising, Web Analytics, Link Building.

Who are Edith Cheng's colleagues?

Edith Cheng's colleagues are Sowmya Prabhakaran, Vinicius Coelho, Greg Fiske, Pradhap Loganathan, Ian Welerson, Dale Hellyer, Lauren Urquhart.

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