Edith Cheng Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Lens10 is a leading analytics consultancy; we are certified service partners for Google Analytics 360 and Adobe Analytics. We have offices in Sydney, Melbourne and Vancouver, but our HQ is in Cremorne, Melbourne. As part of the senior leadership team, I help further the growth of Lens10 primarily through:- Business development with a focus on acquiring enterprise GA 360 clients- Management and growth of the analytics consulting team through skills development and process improvement- Development of Lens10's products and services- Lead Lens10's workplace culture and marketing initiatives- Provide strategic leadership and act as client engagement success manager for primary accounts- Act as subject matter expert for GA 360 and digital marketing integrations

Melbourne, Australia

As a result of a proven track record of increasing business revenue particularly for analytics, I was asked to head up the new Melbourne analytics team. My primary focuses in this new role have been to:- Grow revenue for analytics and other Performics products, - Create new business opportunities and work with other subsidiaries of Publicise Groupe to identify and capture growth opportunities,- Acquire and nurture analytics talent; through new hires and cross skilling existing Melbourne team members,- Create and enforce processes to ensure smooth and timely delivery of analytics projects,- Provide analytics and digital performance media consulting,- Ensure project delivery and success

Sydney, Australia

FirstClick Consulting is Australia's leading independent search marketing consultancy specialising in search engine optimisation (SEO), search engine marketing (SEM), conversion optimisation and digital strategy and have an extreme focus on maximising business ROI. We make money for Australia's premium brands through strategic search marketing and innovative digital marketing. Also a certified Google Analytics Premium reseller, we help clients implement first in class analytics solutions.My time is spread evenly across SEM strategy and account management and managing Analytics projects. As an SEM Account Manager I work with the SEM team to manage and implement industry-leading SEM strategies. I am responsible for ensuring KPIs and targets are met, managing budgets, reporting & analytics, account optimisation, as well as maintaining a strong working relationship with our clients. As an analytics account manager, my role ranges from client relationship management to project management to technical implementation of enterprise analytics and reporting solutions. I'm also involved in business development and scoping of new analytics and reporting projects.I am also responsible for insights reporting to clients and deriving actionable insights through in-depth analysis with the help of a variety of tools and reporting platforms such as Google Analytics, Adwords Reporting, Adthena, SimilarWeb and FirstClick Intelligence (FirstClick's proprietary web-based reporting platform). I have strong hands-on experience with Google Adwords, Bing Ads, Facebook Marketing, LinkedIn Ads, Marin; building and managing enterprise accounts and an expert in testing and optimisation to continuously improve account performance.FirstClick's performance-based approach and premium service has given me the opportunity to work across a large number of blue-chip clients including Toyota, Toyota Finance, RaboDirect, News Corp, Amaysim, Fuji Xerox & more.

Sydney, Australia

Sydney, Australia

Sydney, Australia

Working in the Mercedes-Benz Sydney Sales & Marketing Head Office, I worked closely with the Sales and Marketing team to provide a high level of service and support to fleet customers and the dealer network. This included:- The generation, organisation and management of dealer incentives, promotions and events.- Managing and coordinating transport and logistics for high profile Fleet accounts. - Assist the Marketing Manager in marketing functions such as the development of the new website, creation of templates, organisation of high profile events; such as the V8 Supercars and the distribution of marketing material.

Master Of Business Administration - Mba

Part-time

Bachelor Of Economics (Bec), Marketing & Economics Major

Education record