Alec Mccutcheon M Idm Email & Phone Number

Cheltenham, England, United Kingdom

Cirencester

Cirencester

Following the growth of our digital channels I have expanded our remit and grown the digital team (marketing and IT) to push forward into new markets and opportunities.Constantly developing and challenging new media to constantly improve conversion,acquisition and retention targets within budget and plan new initiatives in an effective and timely manner.

Cirencester

I am solely responsible for the Rapid Racking suite of websites.I have created 5 additional websites increasing total web sales to £8m per annum. This includes brand extensions to niche markets as well as segmenting our traditional customer base into horizontal and vertical market sectors. I have excellent analytical and optimisations skills as well as.

Kemble Cirencester

Fully responsibility for maximising customer retention of the existing customer base of 120,000 customersChoosing when and who to target and selecting the most appropriate communication strategy for the given audience. Managing catalogue production, mailings, for actives, lapsed and inactive groups and testing various formats/creative approaches and.

Manchester, United Kingdom

(GUS now know as Shop Direct)Accountable for all the direct mail communications to 3 B2C major direct brands and responsible for targeting the most relevant population for a particular campaign. Communicating with all areas of production ( mailing houses, print production, creative houses, repro, marketing database and merchandise ) and making sure that.

Charged with maximising the benefit of our current customer base, by segmenting our customer base and inserts in the customer's monthly invoices to increase sales and the reactivation of dormant customer.Responsible of writing appropriate copy for the different types of billing customers and trying to promote the monthly sales promotion activity relevant.

Tasked with interpreting who Marketing wanted to target specific marketing material to and incorporate these selection criteria using in-house segmentation packages. Logical thought was especially important in this role where I had to analyse how best to approach a particular problem with the resources we had to hand. Understanding database segmentation.

Working in a large customer care department, specialising in technical support, I had to work well under pressure. My skills were recognised and I was made the single point of contact for a number of large corporate clients.

Idm, Idm Certificate In Digital Marketing, Diploma

Intensive study option completed whilst working full time.

2.1 Bsc (Combined Science), Economics, Psychology, History, Statistics, Computer Programming

A-Level, Economics, Sociology, English Literature

Economics (B), Level; Sociology (C) English Literature, General Studies (C)

Education record

9 GCSEs (All A-C grades) inc. Maths, English, Science