Alec Polansky Email & Phone Number

Warrendale, Pennsylvania, United States

I currently work at True Sense Marketing as a Senior Digital Marketing Analyst, serving all of our agency’s digital clients. I’m responsible for ad-hoc reporting and analytics requests - which is everything from breaking down donor journeys to paid media effectiveness. In addition, I manage our Digital Reporting suite in Tableau. I’ve worked to reimagine our reports, adding insights and client-ready visualizations. Analytics isn’t possible without quality data and I’ve done yearly data audits, passing along and directly implementing changes to improve our Data Warehouse’s effectiveness and data quality.

As an Account Manager, I created, optimized, and reported on client advertising on Amazon properties. During this period I managed $2MM a month of ad spend for 25 clients across 3 verticals, reworking stagnant evergreen campaigns resulting in lifts in both acquisition and awareness KPIs. I generated an additional $350k in ad sales by expanding clients into relevant new channels (CTV, OOH, and Twitch). I worked in the CPG, Consumer Electronics, and App Store verticals.

Tampa, Florida, United States

In the 4 months before the 2020 Election, I was contracted to provide the Florida Democratic Party with organic social media strategy and content. In the first month of managing the account, we saw a 173% in engagement and a 147% increase in followers. I led online rapid response, helping the Biden campaign successfully get multiple trending topics in the state of Florida.

Fort Lauderdale, Florida, United States

As a Junior Consultant, I was responsible for directing digital marketing efforts for our clients, providing data analysis, and assisting in the creation of strategy. Our firm worked with candidates, political advocacy groups, and businesses to help them win elections and influence public policy. One of the marquee projects during my time at the firm was our efforts to support the Florida Panther’s bid to renovate a historic city facility as a new practice facility. We were brought on to assist with marketing strategy and coordinate public support for the municipal vote. Specifically, I managed the text messaging, paid social, and web development of campaign assets.

Tallahassee, Florida

When I started in this role, my core responsibilities were analytics and fundraising. After the first year, my role expanded to include being the Digital Director. During the 2018 election cycle, our team won a historic number of elections and exceeded the previous cycle's fundraising totals by 23%. I directly assisted those efforts by creating modeling to direct marketing spend, fundraising dashboards to identify optimal gift asks, and operational trackers to reduce burn rate. Additionally, I helped plan, execute, and staff Major Donor fundraising events.After the 2018 Elections, I redesigned our website - increasing relevant rankings to #1 (from 27th), adding analytics tagging, and creating the organization's digital fundraising operation. Fun Fact: I won Florida Politics' 2019 Sine Die Competition (IYKYK)

While at Florida House Victory I had a variety of side hustles - I did graphic design, email marketing, web development, data analysis, brand design, and paid digital media strategy for a variety of local candidates and advocacy campaigns. This was where I cut my teeth and really dove into the nitty gritty of digital marketing, oftentimes with a limited budget and DIY infrastructure. If you needed it done, I could do it.

Tampa, Florida, United States

While I was at Florida House Victory, I worked a freelance gig during nights and weekends as the Strategy Director for the (then startup) political communications firm, Statecraft Digital. I was brought on to manage digital marketing campaigns for clients during the 2019 Tampa Municipal Elections and assist with client acquisition. 2 out of our 3 clients were successfully elected to the Tampa City Commission!