Alec Rattray is a Strategy consultant at Chromatic Brands. Colleagues describe him as "Partnered with Alec (based on a 10-out-of-10 recommendation from a trusted, former colleague) to create a 2-session (90 min each) Brand Breakfast roadshow to showcase "what brands are and why they matter," followed by "how to define & develop a brand." Alec's broad b2b and b2c experience with building and shaping brands, coupled with his engaging and customer-focused style delivered beyond initial expectations. Have completed 3 of 5 roadshows to-date (as of… Show more" and "Alec has a rare talent to bring creative flair, strong consulting skills and a mastery of communication and cultural understanding. I have appreciated his critical thinking and ability to push for things he believes in and has qualified research on. He also listens deeply and adapts to different needs when appropriate. Fun and stimulating to work with and gets results!"