Chromatic is a strategic branding and communications agency that specialises in defining, creating and promoting B2B brands in the financial, insurance, professional services and technology sectors. Our mission is to enable our clients to realise their strategic aims by unlocking the true potential and value of their brands - aligning their strategies, identities, communications and experiences to build brand equity.Our team of phenomenally experienced strategists and creatives work directly with clients over the long term, orchestrating efforts and responding quickly to clients’ needs.

Reporting directly to the CEO to help drive the brand, communications and digital strategy for the world’s leading digital behavioural support network.Achievements:– Articulating a new digital strategy, brand strategy, brand proposition, story-telling approach andbrand visual identity– Overseeing a hybrid approach to digital development that resulted in the successful delivery ofa completely new digital platform and mobile app ahead of launch into new and existing markets– Successfully enabling the launch of Big White Wall into the lucrative US healthcare marketand creating an attractive partner for Kaiser Permanente– Driving a huge improvement in engagement metrics for the service – average time spent onBWW increased from just over three minutes to 12+ minutes– Winning Best European eHealth Solution 2014

Working directly with the Director, Global Marketing, to lead large, integrated teams from multiple functions and agencies on the most significant brand refresh in Land Rover history.Achievements:– Refining the new Land Rover brand expression and working with global teams to deliver and embed communications, design, experiences and governance structures across multiple channels. This work enabled the Land Rover brand to shift perceptions, from utility to luxury, in parallel with a new business strategy and the unveiling of a new product range. From 2013 onwards, Land Rover’s sales have outstripped the industry sector, growing over 9% year on year– Helping to frame and grow the branding offer across Imagination, the worlds largest independent agency. Working with different global teams to deliver complex integrated programmes including Roche’s first global diagnostic platform and the Qatar Olympic Committee’s Save The Dream Foundation

As a founder and member of the board, I worked to grow the business by defining the Greentarget offer; growing the client base through numerous board level pitches; building and managing the strategic, creative and client services team and marketing the business.Achievements:– Helping to build Greentarget into a fully-integrated agency with annual revenues of £2m+– Establishing a premium reputation that resulted in close client relationships with major blue chip brands including Barclays, BDO, BT, Bupa, EuroCCP, HBOS, HSBC and Pearson

Reporting to the MD and OMNICOM’s ‘D.A.S.’ management team, I worked to retain existing clients whilst helping to rebalance a largely seasonal annual report business by winning major communications and branding programmes.Achievements:– Broadening the service offering and achieving a pitch win ration of over 60% in two years, the highest win ratio in the OMNICOM group of companies– Winning the Code of Conduct communication programmes for BP and Shell, both withbudgets of over £1 million– Running the programme to win and deliver the renaming and re branding of NTL Broadcast asArqiva (an £800 million per annum business)

Reporting to the Executive Creative Director and senior management, I helped to build a team that led the rebranding of Barclays.

I spent five years at Enterprise IG. Three years as Design Director in the London Office and two years as Creative Director of corporate branding in San Francisco.

I spent five years at Landor London working on and later running a huge variety of corporate branding and corporate identity programmes.