- Pricing Governance: Led Pricing Activities (Price Built-Up, Price Positioning) for Asian Markets, Price Structure Optimization to improve Competitiveness in High-Taxation Markets and increased Corporate Margin. Established New Energy Vehicle Pricing within Incentive Tax Scheme- Cultivated and maintained Strong Relationships with Key Stakeholders, including Dealers & Distributors ensuring customer Satisfaction and Loyalty. Delivered Product Presentation to VIPs events.- Product Strategy: formulated Model Year Definition including Product Package Creation, Special Series, New Model Pricing. Delivered Market Recovery Plan resulting in Price Optimization and Volume Increase.- Industry Forecasting: Regional Industry Forecast by Country, Segment, Competitor & Model.- Program Leader: Promoted, Coordinated & Rolled Up Brand Initiatives (Customization Program, Certified Pre-Own) with Markets. Guidelines Definition, Training (CPO Benefits/Business Potential), Digital Activation, Sales target setting and tracking.

- Acted as the Regional Voice for Product Milestone ensuring Product Competitiveness and Project Profitability in Asia Pacific. Validated Checkpoint Milestones in Powertrain Projects (Range, Emission, Performance).- Led Negotiations and Developed Product Charter for the Connected Vehicle program Focusing on Embedded Connectivity, UX, and Performance using Benchmark and Customer Value to Ensure Robust & Future Proof Competitiveness.- Defined Vehicle Lineups [V][U] in coordination with Brand Development, Mid Term Planning and Platform Strategies. Developed Mid/Long Term Plan for Mitsubishi Synergies in APAC

- Steered New Model Global Launch Discussions with Chief Vehicle Engineer and Program Teams by Managing Constraints while Aiming at Volume and Profit Target Alignment and Mitigating Deviations from Contract Guidelines. Negotiated Vehicle Specifications with Global Markets to meet Global Project Requirements- Oversaw EMEA, America and China Distribution ensuring Business Plan achievements through Effective Planning, Sales Forecasting, Production Ordering and Stock Management. Improved Sales Operations and visibility between Regions and Manufactures.- Supervised the Global Planning Forecasting Project (S&OP) with Integrated and Automated Cloud based Solution with focus on Revenue Management and Scenario Planning. Worked with key stakeholders and third party vendor and direct report to SVP, Executive Committee & PMO.

- Optimized production allocation by using Carflow tool for 18 models and 10 regions simulating sales wholesales forecast, stock, lead time and order bank, new model launch stock, phase out.- Coordinated distribution actions with regards to pipeline and stock optimization, new model launch, phase out, weekly production optimization, vehicle hold and quality issues