Andrew Leeder Email & Phone Number

Denver, Colorado, United States

Denver, Colorado, United States

Indianapolis, Indiana, United States

• Responsible for set-up, breakdown, and gameday intern staff management for partners including Toyota, Ticketmaster, and Huntington Bank, during 10 home games at Lucas Oil Stadium.
• Coordinated in-game promotions for Allegiant Air and Diamonds Direct, including contestants, mascot, camera crew and gameday producer.
• Categorized entries, contacted winners, and fulfilled prizing for multiple partners executing sweepstakes.
• Responsible for set-up, breakdown, and assisting with successful programming of Colts Corporate Luncheon Events for Business Alliance Partners.
• Assisted in developing run of show and logistics for Campbell’s Soup community event alongside their athlete endorser. Served as client, non-profit, mascot, and cheerleader liaison on-site. Event included TV broadcast.
• Served as department point of contact for training camp, managing multiple activations for partners on site.

Madison, Wisconsin

• Led the planning process for the season-long promotional schedule for both the Men’s and Women’s Soccer programs, including giveaways, promotional items, and student nights.
• Produced each game for both Men’s and Women’s soccer, including the creation of PA scripts, staffing sheets, and music playlists for 12,000 total fans.
• Managed marketing intern support staff to activate in-game promotions, such as the Stars of Tomorrow youth program.
• Activate promotional objectives and in-game contests at all Men’s basketball games.
• Enact new methods for student engagement and attendance at Men’s basketball to improve atmosphere.

Madison, Wisconsin

• Created the marketing plan for NCAA Cross Country Championships to produce the events and award show (including audio, videoboard and PA) for a crowd of 6,000 spectators.
• Budgeted marketing expenses for digital and print ads, as well as creating grassroots marketing efforts, to promote the Championships in the Madison market.
• Coordinated communication between UW Marching Band and game producer during each football game.

Madison, Wisconsin

• Increased team following on Instagram by 21.5% and on Twitter by 9.4% over a three-month period, by increasing posting rate and fine-tuning the types and quality of content.
• Produced game scripts and on-field promotions over 36 games for the highest attended team in the league.
• Organized multiple promotional theme nights, including Stranger Things Night and Harry Potter Night.
• Planned and implemented grassroots marketing initiatives in downtown Madison to drive attendance.

Madison, Wisconsin

• Managed game day social media communications on Facebook, Instagram and Twitter to create a uniform brand on all platforms, as well as wrote official team press releases after USHL hockey games.
• Provided excellent customer service to fans through both ticket sales and addressing general questions.
• Worked as a member of the promotional team to find audience members to participate in sponsored contests.

Bachelors Degree, Marketing

Bachelors Degree, Marketing & International Business

Six month study abroad program in Copenhagen, Denmark.