Amanda Lee Email & Phone Number

New York, Ny, Us

Irvine, Ca, Us

Product Management for Kia SUVs (Seltos, Sportage, Telluride, EV9)

- Founded a digital marketing business focused on delivering paid advertising solutions to 50+ B2C companies (CPG, Beauty, Pet, Health & Wellness, etc), resulting in a six-figure revenue stream within one year- Collaborate with brand strategists to drive marketing campaigns, resulting in an average 5.3% increase in conversions and 8.6% increase in click-through rates in 2023- Execute comprehensive brand and market analyses to identify target audience segments, tailoring paid ad strategies to address top consumer pain points

Irvine, Ca, Us

- Analyzed exterior paint thickness in critical locations and communicated process improvements to Paint Engineers, increasing thickness of tailgate region by 19%- Conducted market research and A/B experiment testing to identify the best scratch and hardness test methods for exterior materials, improving Rivian standards to more closely correlate test and field failures- Investigated a material wearing issue on an exterior vehicle part and aligned stakeholders on proposed design solutions, shortening lead time of testing phase by one month

Irvine, Ca, Us

- Led a cost-saving initiative to remove a seal on the body exterior, resulting in a $4.02/vehicle cost reduction- Conducted cost analysis and communicated with stakeholders and suppliers to drive a material change, resulting in a $3.06/vehicle cost reduction and 0.281kg/vehicle mass reduction- Designed and executed tests to validate customer force input on a bracket-to-shell interface of an exterior vehicle part, achieving a 100% pass rate- Fabricated a storage crate to consolidate the shipping process and reduce packaging cost by 30%

Santa Ana, California, Us

- Utilized the Universal Robot to automate two PCB manufacturing processes, increasing annual revenue by $149,000 and decreasing operator labor time by 94% - Designed the automation workspace by developing CAD models, 3D printing prototypes and working with the drilling department to manufacture parts on the CNC mill- Collaborated with on-site design engineers and interns across North America sites, and presented final project to 30 company executives at the final exposition

Louisville, Ky, Us

- Developed CAD models and 3D printed prototypes to improve the quality of the “fit, feel and finish” of GE’s washing machine detergent dispenser, decreasing side to side drawer movement by 40%- Optimized the performance of the washing machine SMART dispense system by performing flow rate tests on level sensors using detergents of various viscosities- Learned how to consider design constraints, such as cost, time, manufacturing methods and manufacturers

Ann Arbor, Michigan, Us

- Built a parametric human model to enable adaptive safety design simulations in autonomous vehicles and helmets - Extracted data from CT and MRI scans to create simplified models of complex geometries, process extracted data using MATLAB and interpret relevant trends- Analyzed force impacts by running crash simulations to observe how changing specific parameters (age, head circumference, BMI, etc) has an effect on head injuries

Ann Arbor, Michigan, Us

- Instructed bi-weekly three hour workshops where I assisted 15 incoming freshman in understanding mathematical concepts, practicing textbook problems and completing homework- Attended class four times a week to keep on track with the course material, take attendance, grade quizzes and answer questions- Led multiple extra review sessions before midterms and exams and worked in the Math Lab (tutoring center)- Mentored students by providing academic and general college advice to help them transition into college

Bachelor Of Science In Engineering - Bs, Mechanical Engineering

High School Diploma