- Owned business operations of two regions in Malaysia- Led the development and implementation of a pricing model to be rolled out across the Malaysian market

Organised administration regarding consultant performance review for all consultant cohorts in BCG's South-East Asian offices

I co-founded PlayReactive, a Melbourne-based award-winning creative studio that makes bold interactive experiences, ranging from videogames to immersive theatre. Since its inception, I have overseen all business operations and take on multiple roles:- Developed PlayReactive’s business strategy- Prospected and acquired opportunities for projects and collaborations - Managed funding and budget allocation for all of our projects, managed P&L projection- Spearheaded production for various projects, leading cross-functional teams of 10+ team members per project- Managed human resources, project timelines, and tracked KPIs with team members- Developed narrative design; worked closely with game designers for live events and games - Developed and executed marketing strategy and communications- Produced film elements in escape room as well as directed, shot and produced advertising videos - Coordinated with architects and engineers to tailor the design of our escape rooms to meet legal requirements